05/02/2025
πΈ Are You Silently Burning 30-40% of Your PPC Budget? π₯
Itβs not your product. Itβs the wrong bidding strategy.
Many sellers blindly trust Amazonβs Dynamic Bidding (Up & Down) because it sounds smart...
But hereβs the truth:
β οΈ Up & Down = Risky Overbidding
Raises bids too aggressively, even when conversions arenβt guaranteed.
Result? You end up outbidding yourself and wasting money on irrelevant clicks.
π What Should You Focus On Instead?
Down Only and Fixed Bids.
β
Smart Bid Optimization Steps:
π£ Segment by Campaign Type:
Exact Match: Use higher bids for hyper-targeted keywords.
Phrase Match: Use mid-range bids for broader, but still relevant terms.
Broad Match: Keep lower bids to avoid wasting money on vague, irrelevant searches.
π£ Use Dynamic Bidding Carefully:
Down Only: Lower bids when the chance of conversion dropsβsafe and controlled.
Fixed Bids: Keep steady bids for campaigns that perform consistently.
π« Up & Down? Avoid unless youβre in launch mode or aggressively testing ranking.
π£ Bid By Placement:
Top of Search: Boost your bids here for prime visibility and high conversion potential.
Product Pages: Lower your bids here, as clicks tend to be more browsing-focused.
π£ Focus on Negative Keywords:
Stop wasting money on low-intent or irrelevant searches.
Add terms like βcheap,β βfree,β and unrelated queries to block wasteful clicks.
π‘ Pro Tip:
If profitability is your goal, prioritize:
Down Only Bidding
Manual targeting
Data-driven bid adjustments
Bidding Isnβt Just About Winning Clicks. Itβs About Winning Profitably. π‘
P.S. Whatβs your preferred bidding strategy?
Share below! π hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag AmazonMy Amazon Guy CEO North America CEO Amplifier John Houghtaling - CEO of American Ethane Company SHIVDEV SINGH PAL {ACTOR, AMAZON MODEL, FILMMAKER, CEO ENTREPRENEUR AT INDIAN CINEMA INDUSTRY Amazon FBA Private Label Retailer