27/10/2023
Want to see this sales formula in action?
Here’s an example from an at-home chef looking to grow his business:
“You know how most families don't eat together anymore and when they do, they don’t eat healthy?” (Problem)
“I’m a private chef. I will come to your house and cook.” (Solution)
“If you ever want to try it, the process is simple. We have a 30-minute meeting where I’ll find out what your family likes to eat. Then, I come to your house and make dinner, which will cost around $100. Then, if you want to make it a regular thing, we decide on a regular schedule for me to cook for you.” (PLAN)
“There are only so many family dinners left before the kids go off on their own. My clients enjoy more time as a family and because of that, relationships are stronger and everyone feels like they’re part of something special.” (STAKES)
“I have time to meet tomorrow about cooking for your family. Would you like to get together tomorrow?” (THE ASK)
See how simple and effective it is?
Use this sales formula in your next email or conversation!
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