Ecom Expanding

24/07/2026

I was wrong about Amazon Auto Campaigns.

For years,

I followed one rule.

"Never turn on all auto targeting groups together."

Close match.
Loose match.
Substitutes.
Complements.

I always separated them.

Why?

Because I thought:

"Amazon will waste my budget."

Then one day,

I decided to test my own belief.

I launched two campaigns.

Campaign 1:
✅ Close Match + Complements

Campaign 2:
✅ Loose Match + Substitutes

I was expecting chaos.

High spend.

Low conversion.

Irrelevant traffic.

But the result surprised me.

Both campaigns started finding opportunities.

Close match discovered hidden search terms.

Loose match explored new customer searches.

Substitutes found competitor products.

Complements reached customers with buying intent.

The biggest lesson?

Amazon PPC is not about following rules blindly.

It is about understanding your product.

Your market.

Your data.

A strategy that fails for one product,
can work perfectly for another.

The mistake is not testing.

The mistake is assuming.

Every product has its own story.

Every campaign has its own behavior.

The data always speaks.

You just need to listen.

P.S Have you ever tested something in Amazon PPC that you were told never to do?

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Struggling with slow sales despite having amazing products? We get it! Let our Amazon agency help you boost your success effortlessly.

08/07/2026

A salesman lost a customer in less than 30 seconds.

Not because his product was bad.

Because his pitch was.

A customer walked into a mobile phone store.

The salesman smiled.

Then he started talking.

"This phone can make calls."

"It can send text messages."

"It shows the time."

The customer nodded.

Then walked away.

A second salesman approached him.

He didn't talk about the phone.

He talked about the customer's life.

"With this camera, you'll capture moments you'll never get back."

"The battery will last through your busiest day."

"The performance won't slow you down when you're working."

"The security keeps your personal data safe."

Same phone.

Different conversation.

One sold features.

The other sold outcomes.

That's the difference.

People don't buy products.

They buy what the product does for them.

A drill isn't purchased because it spins.

It's purchased because someone needs a hole.

Amazon customers think the same way.

They don't care that your bottle is stainless steel.

They care that their coffee stays hot for hours.

They don't care that your backpack has 15 pockets.

They care that they can organize everything without wasting time.

Features describe.

Benefits convince.

Unique Selling Points persuade.

The next time you write a listing...

Stop asking,

"What does my product have?"

Start asking,

"What problem does it solve?"

That's the message your customers are waiting to hear.

P.S The biggest mistake in marketing is assuming customers care about your product.They don't.

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07/07/2026

I lost a client before I even had the chance to work with them.

Not because my service was bad.

Not because of my pricing.

Because I kept selling.

Every message sounded like:

"I can do this."
"I offer that."
"My service includes..."

The prospect stopped replying.

That was the day I realized something.

People don't buy services.

They buy outcomes.

They don't care how many reports you send.

They care about more profit.

More time.

Less stress.

More growth.

👉 From that day,

I changed my conversations. 💡

I stopped talking about my service.

I started talking about what life looks like after working together.

Instead of saying,

"I manage Amazon PPC."

I said,

"I help brands reduce wasted ad spend and grow profitable sales."

One sentence.

Same service.

Completely different result.

The biggest mistake in sales is trying to convince people.

The best sales conversations create clarity.

Help your prospect see the destination.

Not the vehicle.

Because nobody walks into a store asking for a drill.

They want the hole.

The same is true in business.

Sell the transformation.

Not the process.

P.S What's one outcome your clients actually buy from you, instead of the
service you provide?

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06/07/2026

Amazon is not a marketplace. ✅

Sounds insane? 🤔
Read the full post before you decide.

It is a machine that decides who gets rich… and who disappears.

Most sellers never understand this.

There is no “A10” or “A11” officially.

That’s just noise in the market.

Amazon runs on one thing.

👉 Behavior.

Not keywords.
Not tricks.
Not hacks.

It tracks what buyers do.

Do they click?
Do they stay?
Do they buy?
Do they come back again?

Every action changes your ranking.

Even your ads don’t “force” ranking.

They feed the machine data.

More trust signals = more visibility.

More sales history = more dominance.

Most sellers optimize listings.

But ignore behavior signals.

That’s why they stay stuck.

If Amazon stopped ads today…
would your product still sell?

👉 Be honest.

Comment your answer.

20/05/2026

One auto campaign is damaging your PPC data.

That’s the mistake.

Your data gets mixed.

Your decisions get weaker.

And your PPC performance slowly drops.

Here’s what smart Amazon advertisers do instead👇

They separate all 4 auto targeting types:
• Close Match
• Loose Match
• Substitutes
• Complements

Why? 🤔

Because each targeting type behaves differently.

Each brings different search intent.
Each spends money differently.

When everything runs inside one auto campaign:

You can’t clearly analyze performance.
You can’t scale winners confidently.
You can’t control bids properly.

That leads to bad optimization decisions.

But when you separate them:

Scale winning targeting types confidently.
You see exactly what is working.
You cut wasted spend faster.

That’s how better PPC decisions are made.

Most sellers focus on more campaigns.

Experienced PPC managers focus on cleaner data.

If your Amazon PPC feels inconsistent,

your campaign structure may be the real problem.

What’s your preferred auto campaign structure on Amazon? 👇

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05/05/2026

Most Amazon sellers think ranking is complicated.

It’s not.

It comes down to 3 pillars.

👉 Sales velocity.
👉 Stock availability.
👉 Organic orders.

Miss one.
You lose momentum.

Run out of stock.
Ranking drops.

No organic orders.
Ads become expensive.

Slow sales.
You stay invisible.

Ranking is not magic.
It’s a system.

Control these 3.
You control your growth.

12/04/2026

Getting clicks but no sales on Amazon PPC?

DM me “PPC” and let’s turn clicks into conversions.

24/01/2026

24/01/2026

Thinking of launching your Amazon Private Label brand?
Most sellers fail,
not because their product is bad,

but because of:
❌ Poor research
❌ Weak branding & positioning
❌ Ignoring PPC & marketing
❌ Lack of reviews & social proof
❌ Cash flow & inventory issues

✅ Start your journey to a successful Amazon PL brand!

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Zulfiqar Shah
Amazon PPC Consultant
Founder & CEO of Ecom Expanding