20/06/2025
The Amazon Ads-Roku partnership enables advertisers to target Rokuโs U.S. streaming audience using Amazonโs demand-side platform (DSP). This collaboration allows:
๐๐ฑ๐ฉ๐๐ง๐๐๐ ๐๐๐๐๐ก: Brands can access Rokuโs premium streaming inventory through Amazon DSP, including ad-supported content like The Roku Channel.
๐๐ฆ๐ฉ๐ซ๐จ๐ฏ๐๐ ๐๐๐ซ๐ ๐๐ญ๐ข๐ง๐ : Advertisers can leverage Amazon's first-party shopping and streaming data to deliver more relevant ads to Roku viewers.
๐๐๐ญ๐ญ๐๐ซ ๐๐๐๐ฌ๐ฎ๐ซ๐๐ฆ๐๐ง๐ญ: The partnership supports closed-loop measurement, linking ad exposure on Roku to shopping behavior on Amazon.
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This partnership strengthens Amazonโs position in connected TV (CTV) advertising, gives advertisers enhanced targeting and attribution capabilities, and helps Roku monetize its content more effectively, leading to more performance-driven, data-backed streaming ad campaigns.
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