14/07/2022
TODAY'S TOPIC:
A,A I hope everybody is doing great. My today’s topic is keywords.
1. What are keywords (KW)?
2. What are the types of keywords?
3. What is the importance of keywords?
4. What is the difference between search terms and keywords?
5. How to find keywords or how to do keyword research?
ANSWER:
Keywords are the words or phrases that define your product or requirement.
Example:
If I want to buy leather shoes, then I might type something like that “best leather shoes for men” into Google or Amazon. That’s a search term that I type but it consist of my main keyword “leather shoes”.
TYPES OF KEYWORDS BY LENGTH:
There are three types of keywords:
Short-tail keyword:
It is also known as generic, broad and head keywords. They usually have high search volumes and high search volume means more traffic. They are usually of two to three words e.g. leather shoes. They are very competitive and it is hard to rank them.
Mid-tail keywords:
Mid-tail keywords fall between head keywords, which have high search volume but competitive to rank but mid-tail keywords have low search volume but it is easy to rank them. They contain three words but they are more expressive e.g. best leather shoes.
Long-tail keywords:
Long-tail keywords are the longest search terms. They contain five to six words or more e.g. best black leather shoes for men.
IMPORTANCE OF KEYWORDS:
Keyword plays very important role in ranking of your product. If you know how to optimize your website or Amazon’s listing then it will be easy for you to rank in a good spot.
Search terms:
Search terms are the words that people type in search engine to describe their need. Some people mix it with keywords. They both are different.
Example:
Leather shoes is a keyword and best black leather shoes for men is a search term.
Keyword research:
We do keyword research of Amazon by using different tools like Jungle Scout, Helium 10 and Merchant word .