08/06/2026
π Stop losing sales to lower prices β automate it.
Did you know Amazon has a FREE repricing tool right inside Seller Central? The Automate Pricing feature adjusts your prices automatically β so you stay competitive 24/7 without lifting a finger.
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Always-on repricing β prices update in real time, day and night
π Win the Buy Box β stay competitive to capture more orders
π‘οΈ Set price floors β never sell below your minimum margin
βοΈ Custom rules β beat or match competitors by any amount
How to set it up in 4 steps:
1οΈβ£ Go to Pricing β Automate Pricing in Seller Central
2οΈβ£ Click "Create a pricing rule" and choose a rule type
3οΈβ£ Set your minimum and maximum price limits
4οΈβ£ Add your ASINs and activate β done!
π‘ Pro tip: Always set a minimum price slightly above your total cost (product + FBA fees + ad spend). Automate Pricing will never go below it β protecting your profit on every sale.
Are you already using Automate Pricing? Drop a π in the comments β let's talk strategies!