09/05/2026
I am pleased to share that my research article is now visible on Google Scholar.
𝐓𝐢𝐭𝐥𝐞: 𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐫𝐭𝐢𝐟𝐢𝐜𝐢𝐚𝐥 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐨𝐧 𝐂𝐨𝐠𝐧𝐢𝐭𝐢𝐯𝐞 𝐁𝐢𝐚𝐬, 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: 𝐄𝐯𝐢𝐝𝐞𝐧𝐜𝐞 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐔𝐧𝐢𝐭𝐞𝐝 𝐊𝐢𝐧𝐠𝐝𝐨𝐦
This study explores how generative AI is shaping consumer behaviour, trust, cognitive bias, and engagement in digital platforms. As AI becomes part of everyday marketing, e commerce, and online decision making, understanding its impact on consumers is no longer optional. It is becoming essential for researchers, marketers, platform managers, and business leaders.
𝐌𝐲 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐜𝐡𝐨𝐥𝐚𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞:
https://lnkd.in/eCPEiW39
𝐀𝐫𝐭𝐢𝐜𝐥𝐞 𝐨𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐜𝐡𝐨𝐥𝐚𝐫:
https://lnkd.in/ec_B3GnN
This work also connects with my broader research interests in digital marketing, AI in marketing, consumer trust, e commerce, platform economy, and digital entrepreneurship.
I look forward to connecting with academics, marketers, e commerce professionals, and researchers working in similar areas.