06/08/2022
Niche Or General? Private Label or Not?
If you are getting started as an Amazon FBA seller you are probably finding it difficult to decide whether or not to go general or niche.
It is a common dilemma most Amazon sellers face at the beginning.
But it doesn't have to be so HARD or take you forever to decide.
Once you fully understand the difference between a Niche and General Store it becomes easier to decide.
Here is a breakdown of a General Store vs Niche store:
General Store: These are great for people that have no problem with selling anything and everything and are looking to create a passive income all year round. Basically, you are selling any type of product that makes you money, which of course gives you that consistent passive income no matter what the season.
Niche Store: This is for people who want to sell a specific product to a specific niche and build a brand. This works great when you are able to source the right product, private label it, and market it to a specific audience. If you are looking to build a business with longevity and create a brand for yourself this is definitely the way to go.
Still not sure which road to go down?
Donโt worry, it doesn't have to be one or the other.
You can start off doing one and always switch it up, just because you chose a general store doesn't mean you can't then go niche and vice versa.
We actually know loads of Amazon FBA Sellers who have both successful general and niche stores.
It really comes down to what you want to do and what works best for you, this is something you will get to know with experience.
For now, don't waste too much time debating whether to go general or niche.
It is much wiser to actually get started with a general or niche store than waste time trying to make a decision.
But one thing we DO recommend REGARDLESS is to Private Label.
MEANING: Do your branding!
Understand who your target market is, and brand your product to resonate with them.
If you do this one simple thing, you will create raving fans!
What did you choose, Niche or General? Let us know in the comments.
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