15/05/2026
Most job seekers believe that if they just keep applying long enough, something will eventually work out.
More applications. More effort. More chances.
That’s what most people get guidance.
But in today’s complex market, I’ve seen the opposite happen.
A professional applies to dozens… sometimes hundreds of roles. Instead of getting closer to an offer, they just collect more rejections.
It's not because they aren’t capable. But because nothing about their positioning has changed.
Same CV. Same profile. Same narrative. Just more volume.
At some point, they realize that the problem is a strategy, not effort.
It's worth remembering that more applications without better positioning don’t create opportunity.
They increase rejection, and that’s the shift most people avoid.
They keep doing more of what feels productive, instead of stopping to rethink what actually works.
Effort matters.
But effort without strategy is just repetition.
