10/03/2024
Here’s the easiest way to get more organic traffic 📈
(Without publishing new content)
Every SEO guru is preaching one thing:
→ Increase Content Velocity
→ Increase Content Velocity
→ Increase Content Velocity
😴😴😴
If you want to grow organic traffic in 2024 but don’t have the resources to publish TONS of new pages…
💡Do this instead:
- Go to Google Search Console
- Filter for the Last 3 months
- Export your keyword data
- Filter keywords in positions 2-15
- Also note down the corresponding pages
The pages ranking between 2-15 are the ones that Google thinks are good but need that extra push to get them to the Top 1. 📈
Now that you have the list, it’s time to refresh the content of these pages. 📝✨
💡Things you can do:
- Get rid of any fluff in the article
- Write new sections 📝
- Add to existing sections
- Make sure the headings are properly optimized for SEO
- Add media like diagrams, short videos, etc
- Rewrite your hook to be more compelling
- Update your heading copy for H2/H3s
- Increase Internal Link coverage
- Change the date to today
The next step would be to optimize these pages with tools like Surfer SEO!
And ✨
You’ve got fresh, good-as-new articles that already have a head start in the search results and already have some existing authority.
Here’s the secret:
You don’t need to start from scratch to win.
Find pages where you’re already *close* to the clicks, or pages that once performed well but have dropped off since, and make updates.
One of my favorite SEO sprints to run 💯
