30/11/2025
Amazon PPC & Brand Growth Specialist
I help Amazon brands scale profitably through data-driven PPC management, structured campaign architecture, and strategic keyword targeting. My approach goes beyond ads — I optimize the full funnel to improve visibility, ranking, and long-term organic growth.
What I Specialize In
PPC Optimization (SP, SB, SD)
Ranking Campaigns & Keyword Domination
Scaling Strategies with Controlled TACoS
Advanced Keyword Research & Targeting
Campaign Architecture With Clear Goals
Brand Growth, Positioning & Defense
Listing Optimization (SEO, CTR, CVR Focus)
Competitor & Market Analysis
How I Work
I build PPC systems that match your product stage — Launch → Ranking → Conversion → Scaling → Harvest — ensuring every campaign has one purpose, one KPI, and zero wasted spend. This structure keeps ACoS under control while increasing sales and organic ranking.
Amazon Product Lifecycle with Smart PPC Strategy
Success on Amazon isn’t just about running ads — it’s about aligning product stage, campaign goals, and targeting strategy.
Each phase (Launch → Expand → Harvest) requires a different PPC approach:
🔹 Launch:
Focus on high-relevancy exact keywords, ranking campaigns, and tight match types to build early visibility and velocity.
🔹 Expand:
Use phrase and BMM to capture more long-tail searches, scale profitable keywords, strengthen Sponsored Brand/Display, and widen reach with controlled discovery.
🔹 Harvest:
Trim wasted spend, focus on exact + proven ASIN targeting, protect ranked keywords, and maximize profitability while maintaining organic rank.
🎯 The core rule:
Correct goal → correct stage → correct targeting → correct match type.
This alignment reduces ACoS, improves TACoS, and builds long-term organic growth — not just short-term ad wins.
Why Clients Choose Me
I’ve worked with multiple brands across different categories, helping them:
Reduce ACoS without losing sales
Improve ROAS and TACoS stability
Rank for high-value keywords
Scale healthy campaigns
Build brand presence and visibility
If you’re looking for a PPC expert who understands strategy, structure, and profitability — not just bid clicks — I can help you grow your brand with clarity and consistency.