27/07/2026
"Buying" green energy produced in Norway by an Italian company is environmentalism or greenwashing? Is the same energy purchased by a company in Germany more "green" than that in Italy?
Is fuel containing 5% or 10% esters considered ecological fuel?
Is a product or raw material containing 10, 20, 30, or 40% natural substances (hopefully rapidly renewable) ecological?
Is it enough to add food processing waste as filler and have a product that is organic, eco-friendly, or natural?
This is lying to the customer, faking actions, circumventing regulations, and laughing in the face of future generations. Just as you can't be a little pregnant, you can't be a little natural or organic.
Many manufacturers begin their sustainability journey with a lie.
We all understand that it's not light, and everything should be achieved step by step; change takes time.
However, customers should be reliably informed, here and now, today. They should know what they're dealing with and make informed purchasing decisions, even if they involve higher costs.
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