28/01/2023
Over the past 15 years of building products, this is the single most important thing I've learned:
🚢 Ship early. Ship often. Let's see why 👇
Early-stage founders obsess about "launch."
They spend months—or even years—fretting over every little detail in their product.
They invest hundreds of thousands of dollars in building the greatest thing since sliced bread.
And then?
Once everything is ready, they pour their entire heart and soul into "launch."
They plan parties, pay influencers, and drop cash on advertising campaigns.
And then they launch to crickets.
They should have shipped early.
☝️ Successful products are built with customers, not for customers.
You can't build in a vacuum.
You have to take what you're building to customers and ask them:
"IS THIS WHAT YOU WANT?"
And then you have to listen.
What they have to say might be hard to hear.
They might not like it. You might have to pivot. You might have to throw things out.
You might have to start from zero.
🏃♀️ Would you rather find out you need to start over at the end of the Marathon, or the beginning?
Nobody wants to run 27 miles for nothing.
So why are founders waiting until the finish line to find out if the run was worth it?
🚢 Ship early. Ship often. 🚢
Think. Build. Launch. Learn.
Repeat.
