17/04/2026
Last sunday I walked into this realtor’s open house using this brochure:
https://canva.link/vy280uzn3o6lwez
I then followed her on IG that evening and sent her a thoughtful DM about a piece of her content.
Yesterday and I got a referral from a client of hers who just bought a 70’s s**t box condo in Scottsdale (very wealthy).
And he wants 3 bathrooms and a kitchen done......I’d wager 200-280k.
She was my 117th realtor open house.
To crack this nut I invested 8 hours/week for 10 weeks.
80 hours to turn at least 60k in gross profit puts my hourly rate at this moment doing that activity at 750/hour.
Meaning if I scale this activity to its natural end by hiring a full time business development rep when that time comes.
That will produce 2000 x 750 = 1.5M of gross profit (4.5 million in sales).
Here’s why FEW ever make this work.
Ask yourself this question.....
Are you disciplined enough to perform a task that gives you social anxiety every weekend for 8 hours for 10 straight weeks without knowing it’s going to work?
The honest answer is probably 1 in 50 have what it takes without coaching and accountability.
So here are your choices:
Invest 100 hours over 3 months to LAUNCH (and then 8-10 hours per week to maintain)
OR
Spend $2500 per month per extra 100k per month you want to grow
OR
Get a job
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