10/07/2026
One designer has put roughly $5 million of potential construction work in front of us across four projects.
But it did not happen overnight.
For nearly 60 days, the relationship produced almost nothing visible.
It was nurture, education, follow-up and proving that we could help turn ideas into scopes, takeoffs, budgets and buildable projects.
Then the floodgates opened.
Now the problem is not finding opportunities.
It is keeping up with the estimating, trade buyout and preconstruction work required to earn them.
And no, I did not sell a paid preconstruction agreement.
I made a calculated investment.
I agreed to provide the designer with scopes, takeoffs and preliminary estimates without charging for the work.
In exchange, I secured last look on the projects we helped develop.
That means I am not spending thousands of dollars generating a cold internet lead just to become the third contractor invited to bid.
I am investing that same money into making myself indispensable to the professional already trusted by the client.
That is the difference between giving away free estimates and strategically buying your way upstream.
Then we applied the same thinking to new construction.
Small builders cannot beat Lennar or D.R. Horton by trying to build the same product for the same customer.
Their purchasing power, financing and economies of scale will crush you.
So we went where a small builder can still win:
Higher-end infill and custom homes in the path of growth.
We found land between North Phoenix, Anthem and New River, near the massive TSMC expansion, and targeted the $1.5 million–$2.5 million price range.
Then we learned something that completely changed the economics:
A lender may recognize the builder’s deferred profit as part of the project’s capital structure, depending on the lender, deal and term sheet.
That opened the door to approximately $5 million in spec opportunities without Shane and me writing the equity check ourselves.
Part three: how we structured the opportunity—and where the realtors entered the system.
Follow along as I build the Berkshire Hathaway of construction, starting in Scottsdale.