https://calendly.com/maggie-says-hi/brandswithempathy

Brands with Empathy, Lisbon (2026)

07/06/2023

Thinking of taking a shortcut? ⚠️

Here are 3 reasons why having a marketing strategy works better than just “winging it” 😜

At Brands with Empathy we offer cutting-edge digital marketing services that are tailored to your business needs, through applying empathy to marketing.

Let's work together to create an empathy-based marketing campaign that boosts your brand’s presence!

30/12/2022

We from wish you the best for this new year! 🥂

May we see this as a new possibility to start new habits, and implement empathy, not just in business strategies, but in the way we establish connections. 🫂

Let’s use this time to try and see things from other people’s perspectives and be more empathetical about each other. 👭👫🧑‍🤝‍🧑

Enjoy the parties and see you next year! 🎉🎊

26/12/2022

Before hitting that Publish button, here are a few steps you can take to boost the engagement on your following posts:

✅ Reply to comments on your previous posts
✅ Reply to DMs on your inbox
✅ Engage with posts from accounts in your niche, with intent and meaningfully, don’t just go and comment a “loved it!” on every post you encounter 😜
✅ Engage with the hashtags used on your post
✅ Share your post on the stories and use engaging tools like stickers, polls (instagram loves you to try out the most of their available tools!)

⚠️ Do you follow these steps before posting? What are other actions you take? Comment below!

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23/12/2022

Merry Christmas from us to our community! 🎄🎁

We wish you enjoy this holiday with the ones you love and care about 💝

We also wanna thank you for being part of our community, and getting interested and engaged on our empathy values, let’s keep on changing the narrative for the better! ❤️

16/12/2022

18th of December is International Migrant Day 🌎

Here is our homage to all who left a place and culture that they knew to start it all again somewhere different.

Whether by choice or not, it takes real strength to face the unknown and leave the familiar behind. 💪

May we all celebrate the contributions migrants bring to different cultures and stand for human rights to all.
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14/12/2022

Here are 3 brands with ethical purposes and aligned marketing strategies:

1️⃣ Patagonia: Patagonia shares awareness on environmental-friendly actions, and stands against consumerism, a bold and powerful standpoint in today’s mass consumption market. 🌿

➡️ Their campaigns influence customers to use already owned products, and share blog posts on tips for donating clothes.

Their actions are moved by the brand's purpose, which is “We’re in business to save our home planet.” 🌍

2️⃣ Pela Case: This brand provides 100% compostable phone cases.📱

Applying one of ethical marketing’s core values of transparency, the brand shares all their data about manufacturing, materials and carbon footprint.

📗 Their social media presence also stimulates education around environmental-positive actions.

3️⃣ Everlane

👕 This clothing brand also tackles environmental and social concerns, by eliminating virgin plastic from its supply chain, and informing customers on workers’ conditions, being transparent even about their production costs.

Nowadays, being a brand with goals of selling and internal growth is not enough.

🌳 Brands that go beyond and set up as their mission to have a positive impact on the world are the ones building a strong presence.

❓ Which one of these did you like best?
💬 Also share us your favorite brands with ethical purposes!
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12/12/2022

Perks of social media management involve:

🔮 Trying to find that one screenshot you made in the sea of images you don't even remember why you saved in the first place.

How about taking the Friday to do some cleaning on your workspace? 🧹

You'll thank us on Monday. 🙏
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09/12/2022

Hear this: 58% of costumers will buy and advocate for businesses based on their beliefs and values. ❗❗

🤔🤔🤔 What this means?

Ethical marketing should be at the core of your brand and marketing strategies!

Here are 5 fundamentals of ethical marketing and how to use them:

1. Empathy 🫂 We’re big on this one!
Being empathetic in business means being able to understand your costumer’s point of view and applying that to your strategy to be focused on what THEY need and want, instead of want you think you need to provide them. 💭

2. Honesty 🗣
This speaks to not using manipulation to promote your products and services. Misleading customers may produce a great profit in a short period of time, but in the long run, your consumer trust will crumble. 😯

3. Transparency 💧
This value speaks to being transparent about your products' details, even the ones you think might discourage your costumers in the first moment.Being transparent builds trust and loyalty between brand and customer. 🫂

4. Promise-keeping 🤝
If you make promises to your costumers or to society with your mission, make sure they are achievable and you follow through with them. Promising something you cannot keep works the opposite way of building your brand’s credibility.

5. Sustainability 🌱
More and more people want to make sure they are consuming sustainable products that don’t negatively impact on the planet. 🌍
Be honest about ingredients, supply chain and manufacturers your brand includes in its process. 🧰

🤔 What do you think about ethical marketing? Is it something you already apply to your strategy?
💬 Let us know in the comments!

ethical brands, ethical marketing, marketing tips

09/12/2022

Hear this: 58% of costumers will buy and advocate for businesses based on their beliefs and values. ❗❗

🤔🤔🤔 What this means?

Ethical marketing should be at the core of your brand and marketing strategies!

Here are 5 fundamentals of ethical marketing and how to use them:

1. Empathy 🫂 We’re big on this one!
Being empathetic in business means being able to understand your costumer’s point of view and applying that to your strategy to be focused on what THEY need and want, instead of want you think you need to provide them. 💭

2. Honesty 🗣
This speaks to not using manipulation to promote your products and services. Misleading customers may produce a great profit in a short period of time, but in the long run, your consumer trust will crumble. 😯

3. Transparency 💧
This value speaks to being transparent about your products' details, even the ones you think might discourage your costumers in the first moment.Being transparent builds trust and loyalty between brand and customer. 🫂

4. Promise-keeping 🤝
If you make promises to your costumers or to society with your mission, make sure they are achievable and you follow through with them. Promising something you cannot keep works the opposite way of building your brand’s credibility.

5. Sustainability 🌱
More and more people want to make sure they are consuming sustainable products that don’t negatively impact on the planet. 🌍
Be honest about ingredients, supply chain and manufacturers your brand includes in its process. 🧰

🤔 What do you think about ethical marketing? Is it something you already apply to your strategy?
💬 Let us know in the comments!

05/12/2022

When it comes to solving customer pain points, there are no shortcuts.

🧠 Brands must first empathize with their customers and understand the root cause of their pain.

🔋 These solutions illustrate the power of empathy in business, with clever customer-centric ideas that had a positive impact on these companies perception and goals.

1️⃣ The Swedish Blood Banks and their call to people’s memory and feeling of personal impact.

2️⃣ Uber and the comprehension that uncertainty takes a toll on costumer experience.

3️⃣ Starbucks and its customization of the buying experience, efficiently using our brain’s skill of environmental perception.

4️⃣ Nomad List and the understanding of the positive impact actions have on the entire brand perception.

What do you think about these examples of brands who put themselves in the point of view of their customers?

‼️ Any other examples this made you think of? Share in the comments! 💬

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28/11/2022

✋ Let's take a step back and look at your story.

🙇‍♀️ When you want to get your business off the ground, it’s easy to feel like you need to create a new brand and marketing strategy every time you hit an obstacle.

💭 We think it may be more helpful to look at the bigger picture—and that means taking a step back and reassessing how the brand is actually connected with your company’s grand vision.

🚩 It's not about your product, it's about your story.

It's okay if you've tried setting up your brand strategy and failed.
👁‍🗨 What if you had the opportunity to tell your story through someone else's eyes?

🐘 At Brands with Empathy, our unique process helps your brand connect with its customers and be more persuasive in the face of adversity.

🗣 Reach out to us for help on telling your story, so we can help you build your strategy and make sure that it aligns with your brand’s core purpose.

📲 Send us a DM and let’s schedule a call, or reach us through [email protected].
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23/11/2022

Starting a business? Feeling stuck? 🤔🤔🤔

💡 This is probably because your company’s purpose is not clear yet! Don’t worry, it happens to most businesses at the beginning.

🍰 Once your purpose is clear, all the other decisions flows as it is used as sanity check: if it’s not align with the core purpose, ditch it. If it’s aligned, work on it!

⚠️ Most early-stage brand strategies give little importance to empathy and forget how important it is to get into your consumer’s shoes to serve their needs!

🖐 We can help you with that!

➡️ In the second set of steps we show you just a glimpse of the many aspects that go into the path of creating an empathy-based, customer-focused brand.

👋👋👋 Schedule a discovery call with us through the DMs, and let’s build a well-thought out strategy plan to get you out of the same place and moving ahead to great things!

Brands with Empathy

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