SynCo - The business of travel made easy

20/05/2022

Online attention is getting shorter. 𝐎𝐧𝐥𝐢𝐧𝐞 𝐮𝐬𝐞𝐫𝐬 𝐚𝐫𝐞 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐬𝐞𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐢𝐫 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐬𝐩𝐚𝐧𝐬. A study done by a research firm has found that the average attention span of internet users is 2.5 seconds. That's not even enough time to blink!

𝐓𝐡𝐞𝐲 𝐜𝐚𝐥𝐥 𝐢𝐭 𝐭𝐡𝐞 “𝐓𝐡𝐞 𝐦𝐚𝐠𝐢𝐜𝐚𝐥 𝟐.𝟓 𝐬𝐞𝐜𝐨𝐧𝐝𝐬".
The experience of a (very short) moment and the ‘gift of attention.

The data was collected from over 320 studies and it was done on 340,000 total participants for this result.

Three core theses came from their meta-analysis:
1. Moments are short
2. Short moments can be effective
3. Moments are gifts – creation is the determining factor

The case for a fragmented attention span online is clear. With more users interacting with multiple devices and across multiple social media platforms and websites, they simply don't pay attention to 'one' thing for an extended period anymore. In other words, we live in a distracted state online.

See more information on this here: https://samuraippc.com/the-magical-2-5-seconds-of-online-attention/

Online attention is getting shorterA study done by a research firm eye square has found that the average attention span of internet users to be - 2.5 seconds. They call it the "The magical 2.5 seconds - the experience of a (very short) moment and the 'gift of attention'."Apparently, the data was

04/05/2022

Business travelers will average 1.6 trips per month, which is only a slight decrease from the pre-pandemic number of 1.7 monthly business trips. 84% of business travelers expect to attend conferences, conventions, or trade shows in the next six months, according to the Quarterly Business Travel Tracker made by the US Travel Association.

Over half of the survey’s respondents say conferences, conventions, and trade shows are a must in securing and maintaining relationships with customers and suppliers.

Read more here: https://corp.smartbrief.com/original/2022/04/business-travelers-are-on-the-road-again?utm_source=brief

A recent Quarterly Business Travel Tracker survey discovered business travelers will average 1.6 trips per month, which is only a slight decrease from the pre-pandemic number of 1.7 monthly business trips.

03/05/2022

Online travel agencies (OTAs) have seen a large recovery in gross bookings and commissions compared to pre-pandemic levels in 2019, but their real issue lies in excessive costs. This has driven them into a large hole when it comes to profitability.

While revenue is coming back, EBITDA (Earnings Before Interest, Tax, Depreciation, and Amortization) and other profits are not coming back as quickly.

OTAs have historically been able to take advantage of economic downturns to grow their business. For example, after 9/11 and the 2008 financial crisis, hotels relied heavily on OTAs to help fill rooms. With the large budgets that OTAs are investing in sales and marketing for 2022, it appears they are anticipating being able to capitalize on the pandemic in a similar manner.

A very interesting point of view: https://www.triptease.com/blog/are-we-entering-the-diamond-age-of-travel/

Travel is back. But this isn’t just a return to ‘normal’; research is indicating this is the year of ‘revenge travel’ and making up for lost time. It seems the pandemic will have a lasting psychological effect on the consumer attitude toward travel, and the positive value it provides.

03/02/2022

📢 Lansam astazi un 𝘀𝘁𝘂𝗱𝗶𝘂 𝗱𝗲𝗱𝗶𝗰𝗮𝘁 𝗮𝗴𝗲𝗻𝘁𝗶𝗹𝗼𝗿 𝗱𝗲 𝘁𝘂𝗿𝗶𝘀𝗺 𝗱𝗶𝗻 𝗥𝗼𝗺𝗮𝗻𝗶𝗮. Stim ca ultimii 2 ani au fost foarte provocatori pentru ei si ne dorim sa aflam parerile lor despre munca lor si mediul lor de lucru.

Datele sunt colectate anonim si avem nevoie de raspunsuri doar de la cei care lucreaza in agentii de turism.

Cei interesati de rezultatele studiului pot sa ne trimita un email la [email protected]. Raportul va fi disponibil d**a data de 5 martie 2022.

Chestionarul poate fi accesat folosing QR code-ul sau link-ul de mai jos: https://www.surveymonkey.com/r/6QC8X86

19/01/2022

Business travel spending is expected to reach two-thirds of pre-pandemic levels in 2022. While we are kicking off the plans for this year, here are 10 ideas to keep in sight when shaping your travel plans or HR & Admin policies.

12/10/2021

A survey conducted by PCMA shows that virtual conferences are a great solution to implement. Why? A virtual conference is different than a simple virtual meeting. It is also more involved than a webinar. They are often multi-day, are hosted online, and can include keynotes, panel discussions, live entertainment, educational sessions, training and certification, sales product demos, solution sessions, industry trends/thought leadership, product training/adoption, and more.

Let's talk about how you can use leading technology for your next conference!
Email: [email protected]
Website: www.syncoservices.com

11/10/2021

Market your event, engage your audience, and collect payments. Showcase your events through an event website that is customized to your specific needs. Use a site designer that has a user-friendly interface so you can build beautiful event websites instantly, even if you've no coding knowledge.

Contact us for a demo 📩 [email protected]

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09/10/2021

When going for hybrid events, organizers need to make sure the speakers they invite to take the stage are used to delivering their performance to both types of audiences.
💡 Delivering a presentation to virtual and in-person audiences at the same time needs preparation and some specific training.

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09/10/2021

Get access to leading technology that saves you time and resources for all your events.

💡 Monthly subscription for all the tasks you need to execute so you can deliver successful events. Hybrid and in-person.

👍 Manage contacts
👍 Plan the entire event
👍 Send invites easily
👍 Create fully branded websites
👍 Automate registration
👍 Communicate updates with 2 clicks
👍 Measure attendee engagement
👍 Get the report you need

💥 Get in touch for more details:
📩 Email: [email protected]

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09/10/2021

People can easily tune out, get distracted, or simply just leave an event. Virtual or face to face. Rhythm and dynamics are key to having their attention. Use a mix of types of sessions and break the silence with music when sessions end.

For more tips get in touch 📩 [email protected]

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08/10/2021

Marketers are always on the hunt for new ways of increasing the number of people they reach with their activities.

Hosting a hybrid event increases the number of people attending. People who otherwise would have been excluded due to a limited number of seats can now join an event they are interested in virtually.

Give us a sign if you are interested in hybrid events.
📩 [email protected]

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07/10/2021

Keeping an audience engaged is obviously easier said than done. However, there are certain tips and functionalities you can use for designing engagement opportunities for all the events you are running.

When you use an events management platform that is easily delivered.

Give us a sign for a demo. 📩 [email protected]

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