03/09/2026
The Peroni story began in 1846 in Vigevano, Northern Italy, where Francesco Peroni opened his first brewery.
180 years later, Peroni Nastro Azzurro has transformed this heritage into an international brand, while keeping creativity and unmistakable Italian style at its core.
Today, we explore the brand’s newest innovative products, its view on Artificial Intelligence and what it means to stay relevant in an ever-changing market, together with Gabriela Crețu Vice-President Sales Ursus Breweries.
Enjoy: https://brandminds.com/gabriela-cretu-peroni-innovation-helps-us-stay-relevant-to-new-generations/