31/08/2026
Everyone is talking about the Airlink flyover but from a marketing perspective, the most interesting part happened in the comments. 👀
What could have become a very uncomfortable conversation around the brand suddenly turned into something South Africans started owning as a cultural moment. 🇿🇦
And that’s the thing about marketing: once something goes viral, the brand doesn’t always control the narrative anymore.
Do you think this made Airlink’s brand stronger or weaker?