JOI communication

07/03/2024

ECCO Network fördubblar styrkan med nytt ledarskap

Tidigare styrelsemedlemmarna Martina Biesterfeldt och Jenny Öijermark delar på ordförandeskapet för det globala nätverket av oberoende kommunikations- och PR-byråer.

ECCO Global Communications Network Styrelse har utnämnt två medordförande för styrelsen: Jenny Öijermark från Sverige och Martina Biesterfeldt från Tyskland. Innan utnämningen verkade de bägge som ordinarie styrelsemedlemmar och servade ECCO:s nätverk av 30+ prisbelönta oberoende kommunikationsbyråer.
Martina Biesterfeldt är ägare och vd för PR byrån ad publica i Hamburg där hon och hennes medarbetare driver pr, social media, influenser-relationer och digital marknadsföring. Byråns specialitet är kreativa strategier drivet av starkt innehåll, trendspaningar samt data som skapar synlighet i alla kanaler och discipliner.

Jenny Öijermark, grundare och vd för JOI Communication, har sedan 2002 stöttat sina kunder med affärskritisk kommunikation. Hennes passion för entreprenörs- och ledarskap kommer till uttryck i hennes roll som styrelseledamot för intresseorganisationen Företagarna som representerar över 60 000 företag inom det svenska näringslivet.

Biesterfeldt och Öijermarks vision är att utveckla det globala nätverket i både storlek och omfång, introducera nya idéer och metoder samt fortsätta erbjuda tjänster till ECCOS kunder.

- Framtiden erbjuder många spännande uppgifter och planer, säger Martina Biesterfeldt, utöver att expandera geografiskt vill vi också välkomna fler byråer med andra kompetenser och erfarenheter till vårt nätverk.
ECCO är unikt då vi medlemmar möts två gånger per år för att utbyta kunderfarenheter och best practice med de skickligaste och smartaste inom vår bransch.

Ordförande-duon har flera nya initiativ på gång för att nätverka, inspirera, uppmärksamma och utbilda medlemmar.

- Vi kommer att introducera ECCO Young, ett utbytesprogram som riktar sig mot yngre byråmedarbetare och genom ECCO Academy där vi erbjuder online workshops och seminarier för alla ECCO:s medarbetare ute i nätverket, säger Jenny Öijermark.

Biesterfeldt och Öijermark fortsätter att utveckla ECCO Leaders-programmet som syftar till att uppmuntra det informella utbytet mellan ledarna för nätverksbyråerna samt ECCO Awards som ger medlemmarna möjlighet att nominera och dela deras bästa arbete med chans att vinna en eftertraktad global utmärkelse.

Övriga styrelse består av Dominik Allemann från Bernet Relations i Switzerland, Kelly O’Malley från O’Malley Hansen i USA, Patrick Sutter från relatio PR i Munich/Germany, Nicole Webb från The Impact Agency i Australia, Norbert Ofmanski från On Board Think Kong i Poland, och Lutz Cleffmann från ECCO Düsseldorf/Germany.

För ytterligare information om ECCOs globala kommunikationsnätverk se: https://ecco-network.com/

03/07/2023

We are thrilled to share the news that White Pearl Technology Group has achieved a significant milestone by successfully listing on First North Growth Market at Nasdaq OMX in Stockholm! 🌟

At JOI Communication, we are immensely proud to have the privilege of assisting and collaborating with White Pearl Technology Group on this momentous journey. This accomplishment stands as a testament to the unwavering dedication, strategic vision, and exceptional teamwork demonstrated by all parties involved, including the in-house web-team. 🙌

We extend our sincere gratitude to everyone who contributed to this mission!

This listing serves as a testament to the unwavering commitment and unwavering pursuit of excellence that drive both White Pearl Technology Group and our collaborative endeavors.

Congratulations to White Pearl Technology Group on this achievement! 🚀 Now, we eagerly anticipate witnessing the company's continued growth and future milestones.

If you want to read more about White Pearl Technology Group check out https://lnkd.in/d92axRD2

11/04/2023

Agency owner Jenny Öijermark joins ECCO-board

Jenny Öijermark was elected to strengthen the ECCO-Network in a board meeting held in Washington DC on the 5th of April at the ECCO spring conference hosted by O'malley Hansen. The ECCO-Network is an international network of independent- and owner lead agencies, committed to responsible business practices in the field of PR.

The network gives companies the power to employ global strategies with local impact in up to forty countries on all five contents. Members of the network such as Jenny’s JOI Communication can help Swedish companies reach out to international markets with PR-campaigns, product launches, event production, reputation management and brand building. Different countries, regions and cities have different cultures and media outlets, so it is important to use language, imagery, and tone that is appropriate for the local target audience. By utilizing local PR, businesses can reach a larger and more relevant audience, as well as create more authentic connections with their target markets.

“The business up-side is obvious, being a long-standing member of the ECCO-Network, but it also helps us to stay updated in a time when new technologies and methodology are transforming our industry. The knowledge sharing between peers keeps us better equipped for the future. This is why the network is important to us and why I’m keen on contributing to the growth of the network by working on the board, says Jenny Öijermark from JOI Communication.”

Christian Kollmann from Communication Matters in Austria steps down from the chair after eight years on his post.

"I am particularly pleased that we have succeeded in implementing a new, expanded board. In addition to Jenny Öijermark from Sweden, colleagues from the USA, Australia and Germany (Hamburg) have joined the current Board as new members. Under the new chairperson Mina Shahabi from the Netherlands, the new board will ensure a more international and broader representation of member interests. ECCO will thus become even more attractive for the customers of its member agencies, says Christian Kollman, CEO at Communication Matters.”

16/03/2023

Jenny Öijermark, founder of JOI Communication, joins the Board of Företagarna in Stockholm Stad (The Swedish Federation of Business Owners and Entrepreneurs in Stockholm). As an active member of the business community in Stockholm for over two decades she has supported fellow entrepreneurs to become more successful by offering advice, skills and competence in the field of PR and communication.

“This is a great honor to me as a born and bred Stockholmer for many generations. I love my city and I often reflect over what Stockholm would be without its dynamic business community, she says. From the shopkeepers selling fast fashion or high-end design clothes in the city center, to souvenir peddlers in the old town, or fruits or flowers at the markets both in the town or in the suburbs. I think about the cleaners, the taxi drivers, the hair stylists, nail sculpturists, builders, the padel owners and PT:s, and the bakers and the armies of consultants hustling into the city on morning trains. All in all they are part of the weave that makes Stockholm a living and bustling place to live in. Just think of what our town would be like without its businesses!

I am so happy and grateful for this opportunity to contribute to the business community in Stockholm, in my role as a board member of Företagarna in Stockholm Stad. Its current Head Quarter at Rådmansgatan 40 is a short walk from the corner of Rehnsgatan and Luntmakargatan where my grandfather’s grandparents' successful delivery business once was located. A stable with horses and wagons from where they used to transport goods from the Central train station out in the city.

To me businesses in a city are a huge part of its history and culture that give the city its unique character, moreover providing services to its citizens and of course creating jobs. This motivates me to support entrepreneurs from all backgrounds, industries and sizes to thrive in our beautiful city.

To the board, I will bring my experiences from over twenty years of supporting our business clients at the PR-Agency JOI Communication, based in Stockholm. She ends with saying that: We are experienced professionals that provide strategic communication solutions to clients across various industries. We offer services such as media relations, social media management, content creation, event management, crisis communication, and more.”

To become a member or read more: www.foretagarna.se

10/02/2023

https://www.linkedin.com/posts/joi-communication_content-creators-versus-influencers-who-activity-7029801964028764161-WEw6?utm_source=share&utm_medium=member_desktopOn

Once upon a time, influencers ruled social media marketing but, as platforms mature, the landscape has evolved to make way for content creators. What’s the difference? 🧐

Our Australian partner Agency Impact explains their take on this subject in this article. 👇

Once upon a time, influencers ruled social media marketing but, as platforms mature, the landscape has evolved to make way for content creators. What’s the…

29/09/2022

Do you want to make your mistakes in a safe place before talking to journalists? Get media trained! Our PR-partners in Australia shares insights on media training and how to turn a trick-question around, in an article at ECCO-Networks homepage.

"Media training can transform even the most media-shy spokespeople into headline-grabbing thought leaders, says Chris Sheedy at IMPACT."

All ECCO Agencies offer media training. Mostly it's delivered over a half-day interactive session that teaches attendees about media and the daily life of journalists, as well as practiced techniques to ensure you get your message across, every time.

-network

Chris Shedy, ECCO Australia | IMPACT’s long time media training partner, says: Media training can transform even the most media-shy spokespeople into headline-grabbing thought leaders.

13/09/2022

Golvvarumärket Bjelin bondar med hemägare tillsammans med eldsjälen Byggsandra

https://joi.se/cases/byggsandra-soker-ratt-hem-for-bjelins-golv

10/06/2022

Meet our new intern!

Martina Nemah is pursuing a marketing management degree at the University of Greenwich in London, and recently completed her first year.

"Throughout my first year I’ve had the opportunity to study various marketing activities, but PR has always piqued my attention the most. I especially like being constantly faced with different types of challenges that comes with managing all kinds of PR activities such as social media campaigns or media relations for a client. A person working in PR will never ever really get bored.
Joi Communication is a well-established PR-firm. For twenty years back they’ve worked with a wide range of clientele resulting in continually doing different types of PR jobs.
The internship is an opportunity for me as a student to apply what I’d learned in my first year to real world PR challenges while also gaining more knowledge about the PR industry, says Martina."

We are so happy to have you onboard!

09/06/2022

Movers and shakers congregates in Norrköping - to build up for election day

Ever since the very start of our agency in 2002, we have been supporting entrepreneurship. This time we went to Norrköping to meet with businesses from all corners of the country at Företagarnas national congress to help pitch in for a better entrepreneurial climate in Sweden.

Half a million small and midsized business in Sweden generates four out of five new jobs. Moreover, they are also the biggest contributors of tax incomes, in as much as 189 out of 290 municipalities. Supporting them will consequently lead to more money for the common welfare, and of course more local jobs. Företagarna launched its election manifesto backed by its members at the congress. It comprises 106 suggestions on how improve the entrepreneurial climate. Read the election manifesto from Företagarna here. https://bit.ly/39PvoPl

The number one demand in the upcoming mandate period is to simplify bureaucracy and lighten up complicated regulations. Next thing is to lower taxes and to make it easier to employ the needed competence for the development of the company. Of course, that is what you expect to hear from businesses before an election, but sadly, another pressing matter made the top of the list. It is the high crime rates that has become a burning issue for small business owners today. A forceful and determined policy to make a change for the better is urgently needed in this area. Too many small businesses have been forced to shut down because of how hard they are hit by crimes.

The first party leader to address the congress was Ulf Kristersson from Moderaterna, here talking to Fabian Bengtsson (Företagarna). He was followed by Prime Minister Magdalena Andersson (S), Johan Perhson (L), Annie Lööf (Centern) and Per Bolund (Mp).

#4/5jobb

17/05/2022

The company we keep!

All PR is local, they say, and we totally agree. Therefore, we are members of an international PR-network and are collaborating with partner agencies in 40 other countries. This gives us the flexibility to act as locally as you wish and as globally as your business demands.

That's not all, twice a year we get together to share knowledges and experience within the network. This gives us great insights in other agencies work and best practices all over the world. It keeps us updated on the latest PR and communication trends. Hanging out with our international colleagues sparks our creativity and inspires us to do outstanding work for our clients.

Last week we all met in Hamburg for the annual ECCO Spring Conference.

Check out the list of agencies in the ECCO-Network at, www.ecco-network.com