Defining New Ways leads and produces events mostly in the Swedish Super League in Floorball and at games for the Swedish national team. The responsibility includes time planning, cross functional work with sponsors, marketing and external producers. For example we have been hosting and planning the product "SM Final" in Floorball since 2007. Another arm of our business is led by Rebecca Reading, who specialises in consultancy with Marketing and Communications. Rebecca has proven success in forming successful digital marketing and communication strategies to enable growth initiatives. She can advise on advertising campaigns with specific knowledge on how to target and retarget audiences, across platforms like Facebook and Google Adwords. She is also able to interpret data, such as Google Analytics, to provide insights and recommendations across social platforms and websites. Additionally, she is a qualified Graphic Designer producing marketing materials, across a wide spectrum of areas.
