Life On Your Terms by Helen

24/12/2025

20/12/2025

Did you wake up this morning simply because you didn’t die during the night?

It’s a raw question, I know. But I asked myself that today because I’ve been thinking about how many mornings we wake up and feel pulled back into bed, instead of pulled into the day.

Not because we’re lazy.
Because we’re tired in a deeper way.
Tired of routines that don’t give us life.
Tired of carrying everyone else.
Tired of living on autopilot, just getting through. 😮‍💨

And then there are those mornings when something shifts.
You wake up, and you feel a little spark.
Not because life is perfect, but because you’re present. Because you can breathe. Because you get a new chance. Time moves more slowly when you are present✨

I thought about this today when we went out into the woods to pick our Christmas tree. 🎄

It took me back.
Twenty-five years ago, we took a bold leap and moved to the countryside, out to our island. You can only reach it by boat. 🛶
No bridge. No easy way.

We saw beauty. Space. Nature. A life we wanted to wake up to. 🌿
Other people only saw obstacles.
And that’s the point.
So much of life is shaped by the perspective we choose.

What you see depends on what glasses you put on. 👓
One person sees: “This is too hard.”
Another sees: “This is my freedom.” 🕊️
And honestly, I haven’t regretted our choice for a single day. 🤍

Because your choices today create your tomorrow.

So I’m asking you, gently, what glasses are you wearing right now?
Are they showing you possibilities, or only problems?
Are you building a tomorrow you actually want to wake up to? 🌅

If you needed this reminder today, take it.
You’re still here.
And you still get to choose. 💛

That’s why I’m hosting a FREE 90-minute workshop:
💗 The Life To Passion Workshop 💗

We’ll talk about:
- why change can feel scary (even when it’s right)
- how to reconnect with what you actually want
- how your passions, strengths, lifestyle, and lived experience can become the foundation of something new (maybe even a business) 💡simple first steps to move forward with clarity 🧭

📅 Sunday, December 21
⏰ 8pmCET | 2pmET | 11amPT
🕒 Live for 90 minutes

Join with the link in the comments 🔗👇

Hope to see you! With love ❤️
Helen

01/12/2025

Are you nuts?

If someone had told me years ago that I would run an adventure company in the Stockholm Archipelago, I would have laughed and said:
“Can you even do that?”

But here’s the truth:
Most hobbies, especially outdoor, fishing, boating, creative, or lifestyle hobbies, can be very expensive.
And many of us quietly dream of finding a way to afford them…
without guilt, without stress, and without sacrificing the joy.

What I never expected was this:
Turning our passion into a business didn’t just finance our hobby,
it created a life full of freedom, unforgettable memories, and meaningful experiences for others too.

And now I want to help you do the same.
This week, I’m offering a no-brainer Cyber Week deal on my 5-week program with a price I will never offer again!

Do What You Love & Earn Money From It - The Kickstart

If you have a hobby, lifestyle, or interest you wish could pay for itself (or even become your next chapter), this is your chance.

You’ll learn how to:
• Turn what you love into a simple, sellable offer
• Attract people who want exactly what you do
• Build income that helps you afford your passion
• Create something meaningful, memorable, and fully aligned with who you are

It’s how my journey started.
It’s how yours can start too.

Limited spots + a special bonus for the first 10 "build your own AI clone".

Let’s build the life you’ve been imagining.
Write me a private message and I will send you further info.

12/11/2025

💫 This morning my daughter made me rethink everything. She made me understand what valuable tool AI is. She simply said...

“Mom, spend the first moments of your morning doing something for yourself instead of just getting up, getting ready for work, and rushing off makes such a difference.

Starting the day by doing something for yourself, instead of immediately doing something for someone else, even if it’s your job and you love it, makes such a huge difference in the quality of the day.”

As we continued walking and talking about our upcoming day, I shared one of my favorite tricks with her:
👉 Write down the top few things you need to get done *before* you start checking emails and notifications.
👉 And take a quick look at your meetings for the day.

She looked at me and said, “Mom, don’t you get stressed having 7 meetings today?”
I smiled and replied, “No. I have a plan. I already know what my day looks like — nothing comes as a surprise. AI HELPS ME BUY BACK TIME.”

We stopped under an old oak tree, looked up through the branches, and just breathed.

With a single breath, you can soften the tension that often shows up in your body when you think of everything waiting for you during the day.
Your breath is your guide, bringing you back into the present moment. With each inhale, you return *here*.

When you stay present, you stop feeling overwhelmed by your to-do list.

The only moment where happiness truly exists is the present.
Right here, right now, in the peace of a single breath, we can remain open, curious, and excited.

So when life feels stressful or chaotic, remember: you already have within you the most powerful tool to calm your mind — your breath.

🌀

I’ve been using AI for 2.5 years, and it all started when I learned from Dean in his private mastermind *The Edge*. Since then, I’ve been able to "buy back time".

It’s not about replacing what we do, it’s about becoming *practical and intentional*, so we can focus on what we love while staying present and creative.

That’s *AI-Human Harmony*.

We’re living in a time of transition, moving from human intelligence to artificial intelligence.
AI isn’t here to replace us; it’s here to partner with us.

Everyone coming after us will live in an AI-driven world. The world is shifting fast it’s time to put on your “AI goggles.”

Let’s create a world where *we* design how AI fits in, not the other way around. No one wants to live in a world where AI does everything. Humans must always take it to the last mile.

We are the thought leaders.
AI is your thought partner.
And the more you feed it, the more it begins to understand you.

Now is the time to learn how to work *with* AI, or as I like to call it, “IT.”

With the help of AI, you can finally spend 100% of your time doing what you love.

✨ I invite you to join the **AI Advantage 30-Day Bootcamp** with my mentors Dean Graziosi & Tony Robbins, and as a bonus, get accountability and live support with me and my partner, Flavie Berleand. We start on Thursday! the offer ends Nov 12th midnight PST, Nov 13th 3amET, 9amCET. SO HURRY!

Let’s stay *in front of the wave*, not behind it.

Invitation to join!
Make sure the number is included and let us know you signed up with us: https://aiadvantagesummit.com/aia-bootcamp?source=MAIN%20OFFER&a=101213

02/10/2025

🌿 A marketing plan is useless without this…

You don’t need another marketing plan. You need a system.

Because a plan is like a workout schedule, it only works if the environment, habits, and support are there.

Most people start strong: post something, send an email, talk to a few people. Then life happens. Motivation fades. And a few weeks later… nothing has changed.

Here’s the truth:
👉 If nothing changes, nothing changes.
👉 You won’t get new results by doing the same thing over and over again.

What makes the difference is a system that supports you even when motivation dips one that:
⚙️ Fits your personality and lifestyle
📊 Builds trust and helps people buy from you
🎯 Is rooted in a clear vision of the life and business you want

That’s exactly what we’re creating in today’s free workshop — how to build a marketing and sales system that helps you do what you love and earn money from it.

It starts today, and it’s not too late to join us.
👉 Join the workshop here:
https://helenlundgren.com/workshopseries25

With warmth,
Helen

15/05/2025

WHAT YOU´RE NOT CHANGING YOUR CHOOSING!

What if 3 days could change the next 3 years of your life?

Three years ago, I was stuck, it was COVID — full of potential, but without a clear path. I had ideas, passions, and experiences… but I didn’t know how to turn any of it into something that gave me freedom, impact, or income.

That’s when I found Tony Robbins and Dean Graziosi.

On a path like this you need mentors and coaches. They’ve been my coaches ever since — guiding me, challenging me, helping me build something meaningful from the inside out.

And now, I want to pay that forward.
Because if you’re anything like me back then…
✅ You’re craving change.
✅ You know there’s more for you.
✅ But you’re not sure how to start.

This FREE 3-day live virtual event — Thrive in 2025 — is the same type of experience that started everything for me.

Let me be clear:
💥 It’s free — but it’s not cheap.
You’ll invest your time, your presence, and your focus.
And if you do, it might just become the moment everything shifts.

During this event, you’ll learn how to:
✔️ Turn your skills, passions, or life experience into a business online
✔️ Create income on your own terms
✔️ Build a future that isn’t at the mercy of the economy

If you’ve ever said “I wish I could just do something I love and get paid for it”…

This is exactly what you need.

No fluff.
Not only theory but practise too.
Real strategies from two of the best in the world — for people who are ready to stop watching and start doing.

🎯 It’s happening live.
📅 It’s starting in 4 hours May 15th, and then also 16th and 17th each day about 3 hours
⏳ And yes — it will go on with or without you.

But I truly hope it’s with you.

👉
To register for The event�http://bit.ly/42Dzn9q

Upgrade to VIP for only 1$ https://bit.ly/4lNiCS8
Vip will let you join on Zoom and have access to their Succes System for 1 month.

When you take this invitation you will also be invited to mine and Flavie Berleand private accoutability group for Q&As sessions and dialog with other participants and you will get our full notes as well.

TAKE THE CHANCE! ..AND REMEMBER "WHAT YOU´RE NOT CHANGING YOUR CHOOSING"!

07/04/2025

Would you be interested taking part in my next Adventure & Hospitality Business Blueprint Challenge?

27/03/2025

What is the Scandinavian way? 🇸🇪🇳🇴🇩🇰

It’s more than minimalist design and cinnamon buns (though we do love those! 😉).

🌸Today in the "Adventure & Hospitality Business Blueprint" session we discussed it. We are a group with people from 5 continents and the discussions are very interesting.

The Scandinavian way is a mindset—a way of living and doing business that values:

🌿 Simplicity & Nature – Clean design, seasonal living, and friluftsliv (open-air life) as a lifestyle.
🤝 Trust & Equality – Flat hierarchies, collaboration over competition, and the belief that everyone’s voice matters.
🕊️ Balance over Burnout – Long coffee breaks ☕, generous parental leave, and time in nature are normal, not luxuries.
🌍 Sustainability as Default – Local food, green energy, and choices made with future generations in mind.
🧘‍♀️ Small Joys, Big Impact – Fika. Hygge. Sauna. Slowing down, being present, and enjoying life.
✨We are everything when you are looking for nothing - it is where less is more.
It’s not perfect. But it’s intentional. And that makes all the difference.
Would you want to live—or build a business—the Scandinavian way? Please share in the comments 💬👇

22/02/2025

🔹 A trip they’ll never forget… or just another activity? 🤔

Ever wondered why some experiences leave people raving, returning, and telling everyone about it—while others are instantly forgotten?

The difference isn’t in what you offer… it’s in how you make people feel. ❤️

Story:
A few years ago, I met a guide who ran a activity tour business in Stockholm Archipelago. His guests had a great time, but he felt something was missing.

💭 “They love the nature, but they don’t really connect with it. How can I make it more special?” he asked me.

So, I shared a simple trick: Engage their senses & tell a story.

The next time he ran the tour, instead of just doing what he was doing, he added small moments of wonder:

✅ He had guests close their eyes for a minute and just listen to the sound of the waves and birds. 🌊🦅
✅ He brought a thermos of warm coffee and served it on a tiny hidden island. ☕🏝️
✅ He shared an old Viking tale about the waters they were paddling in. ⚔️✨

The result?

📢 Guests started raving about the experience. They left glowing reviews, posted photos, and told their friends.

Why? Because he transformed a simple tour into a memorable adventure that engaged emotion, senses, and storytelling.

Lesson:
Creating an experience isn’t just about what you do—it’s about how you make people feel. The more you:

🔹 Engage their senses (taste, sound, touch)
🔹 Create a sense of connection (with nature, history, or local culture)
🔹 Surprise & delight them (a hidden moment, a personal touch, a heartfelt story)

…the more unforgettable your experience becomes.

Call to Action:
If you want to learn how to create a business around experiences that WOW your visitors and make them want to return—I’ve got something for you!

🎉 Join my FREE 4-week course! 🎉

I’ll show you how to:
✅ Build an adventure or hospitality business around what you love
✅ Create experiences that guests remember & talk about
✅ Market & sell in a way that feels natural

Drop a 🔥 in the comments, and I’ll send you the details! 🚀
OR register here: https://bit.ly/4hMXwjQ

✅ Start is on March 3rd until 30th.
✅ Every Monday you will get about 30 minutes of moduls and some practice to go through and on Thursday we will meet.
✅ After the 4 weeks you will have a clear picture of how to create your business and how to make an earning from what you do in order to start living Life On Your Terms

19/02/2025

When I asked her why she wanted to start her business, she said, "I want to be closer to my kids." ❤️

She continued, "We live quite remote, and it takes me 1.5 hours each way." 🚗⏳

I asked, "So how old are your kids?"

She replied, "3 and 6. I want to have time for them. It’s not that I don’t love my job, but I truly want to create something that aligns with who I’ve become and what I truly love." 💡✨

She’s gradually building her business so she can slowly transition out of her 9-5—living a “double life” for a while before stepping into full freedom. The ability to decide for yourself. The chance to work for your own dream, not someone else’s.

This is exactly why, 20 years ago, I quit my corporate job. I didn’t want to spend 2-3 hours commuting every day. I also wanted to create a business aligned with what my husband and I love—nature, fishing, and taking care of people. 🌿🎣

So we started Catch & Relax, an adventure company in Stockholm’s archipelago. Today, it’s one of Stockholm’s top activity companies, and we’ve even represented Sweden at some of the world’s biggest nature tourism fairs. 🌍🇸🇪

Now, we want to help you build a business around something you’re passionate about. We want to help you reclaim your time, your presence, and your alignment with what truly matters.

The mother I spoke to loves her job, so she’s not running away from it—she’s running towards a life that feels more true to her. And I get it, because I’ve lived it.

Maybe you feel like you’ve tried everything already, and nothing has worked. So why would this work?

But… what if it does? 🤔

Since it’s a FREE four-week course "The Adventure & Hospitality Business Blueprint", you have absolutely nothing to lose. I’m not just teaching a framework—I’m teaching from real experience. I know what it takes, and I know what it gives.

And let me tell you… it’s absolutely worth it. 💯

This isn’t just about starting a business.

It’s about designing a life where your work supports your values, not the other way around.

If you consider it sing up for my FREE 4 week course with the link in the comments. AND invite someone you think might be interested 💗⬇️💗⬇️💗⬇️💗⬇️💗⬇️💗

This is the heart of a Life On Your Terms. ❤️🔥

31/10/2024

I Learned Today: Fitting In and The Ripple Effect of One Bad Apple

I learned today from my friend Håkan Grip that one bad apple 🍎 in a basket will release ethylene, which destroys all the other apples. This fascinating fact brilliantly mirrors the dynamics of fitting in within a community 🌳.

Visualize a community as a diverse basket of apples 🍏, each fruit symbolizing an individual with unique qualities and contributions. In this basket, the harmony depends significantly on each member feeling that they fit in, much like apples nestled securely together 🤝.

When one "bad apple," representing negativity 😟 or exclusion, begins to emit its influence, it disrupts this flow. It’s not just the apple itself that is affected; its presence can encourage others to feel out of place, undervalued, or disconnected. This feeling of not fitting in can spread just as quickly as ethylene gas among the apples, gradually changing the atmosphere of the community from one of inclusion ❤️ to one of separation.

To prevent this, nurturing an environment where every member feels they belong is paramount. Addressing sources of negativity, promoting open dialogue 🗣️, and celebrating the unique contributions each person brings can reinforce the sense of fitting in. Just as removing the bad apple preserves the vitality of the others 🌟, fostering a culture of inclusivity and respect ensures everyone feels at home.

In essence, a thriving community 🏡, like a healthy basket of apples 🍎, relies on the mutual understanding that each member belongs and matters.

"I’m truly happy to be able to create communities of different kinds where every participant can truly be themselfs😊

My motto has always been that happiness is the most important thing in life, and that’s why I’m so passionate about helping you to create you freedom passion businesses so you can live Life On Your Terms. ✨💼💖"

INTERESTED TO HEAR MORE??? Book a call with me! https://calendly.com/helen-gr8/30min

26/10/2024

If you want to Scale Your Business AND benefit from 8 weeks of teach coaching and other bonuses for FREE, let me know, write ME