22/06/2026
There was a time when visiting China meant seeing almost everyone carrying a tumbler of tea. Coffee-specific tumblers were rare, and the only coffee brands you would commonly see were large international chains trying their luck in the world's largest market.
Then coffee shops began appearing everywhere, like mushrooms on a damp log. Yet many felt surprisingly quiet, frequented mostly by early adopters, curious consumers, and those seeking a different kind of social space.
Fast forward to 2026, and the scene is almost unrecognizable. Especially in Shanghai, the unofficial coffee capital of the world, where the sheer explosion of options has created one of the most dynamic café landscapes anywhere. Coffee shops are everywhere, and they are busy. Coffee is no longer a niche market—it has become part of daily life, with cafés constantly reinventing themselves to stay unique and relevant in an ever-growing and increasingly competitive market.
At Innoroma, we aim to help cafés thrive in this challenging environment. With the flexibility of our IR Smart Roaster, cafés can explore endless customization possibilities, create distinctive roasting profiles, and develop unique offerings that help them stand out in an increasingly crowded marketplace.
曾經造訪中國時，幾乎每個人手上都拿著一個裝滿茶飲的隨行杯。當時要找到專為咖啡設計的隨行杯並不容易，而街頭常見的咖啡品牌大多是嘗試進軍全球最大市場的國際連鎖品牌。
隨著市場逐漸發展，咖啡館如雨後春筍般湧現。然而當時許多咖啡館卻顯得相當冷清，主要吸引早期咖啡愛好者、好奇的消費者，以及尋找不同社交空間的人群。
來到2026年，整個景象已經令人幾乎認不出來。尤其是在上海，這座被譽為全球非官方咖啡之都的城市，咖啡館數量爆發式成長，形成了世界上最具活力的咖啡市場之一。咖啡館隨處可見，而且生意興隆。咖啡早已不再是小眾市場，而是融入了人們的日常生活。在競爭日益激烈的環境中，咖啡館也不斷尋求創新，以保持自身的獨特性與市場競爭力。
在 Innoroma，我們希望幫助咖啡館在這樣的市場環境中脫穎而出。透過 IR Smart Roaster 的靈活性，咖啡館能夠探索更多客製化可能，打造獨特的烘焙曲線與產品特色，在日益擁擠的市場中建立自己的差異化優勢。
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