Insightful Analytics Pte Ltd

27/09/2021

To a seamless cross-border e-shopping and purchases.

THE Monetary Authority of Singapore (MAS) and Bank Negara Malaysia (BNM) on Monday announced plans to start a phased linkage of Singapore's PayNow and Malaysia's DuitNow real-time payment systems. Read more at The Business Times.

04/09/2019

In the second quarter of 2019, the home-grown shopping platform achieved 246.3 million orders regionally and recorded a gross merchandise volume of US$3.8 billion (S$5.3 billion).. Read more at straitstimes.com.

11/08/2019

Wishing All Our Muslim clients and partners a Selamat Hari Raya Aidiladha.

To everyone, happy holidays and continue enjoy the break.

From All of Us at Insightful Analytics.

22/07/2019

The Collab X Data Symposium 2019 took place at PSB Academy @ Marina Square Campus last Friday evening.

It discussed on the increasing importance on data and data analytics. A common issue highlighted across is the non-maximising of data. Maximising of data here means having the ability to pick, analyse and use the data and insights suitably and in relevance to what a business or an organisation need.

The ability to know what type of data is required will be a vital key to assist the business in the various areas of research and findings, studying consumer trends and behaviour, analysing competition as well as measuring campaigns.

Do you want to find out what type of data does your business or organisation need and how these data can provide the relevant insights?

Have a chat with us at Insightful Analytics to find out more. Send us a message on FB or email to [email protected].

P/S: Our 60 copies brochures on sentiment analysis accuracy placed at our booth were ‘sold-out’!

05/07/2019

E-Wallet is now a growing payment system used among businesses to go into cashless transactions.

This video shows how Go-Jek builds its e-wallet like Go-Pay with the use of technology to provide convenience for its users and customers.

The video is in Bahasa Indonesia with English subtitles.

Have you ever wondered how we build our GO-PAY service? Well, to answer your question, we asked two of GO-PAY engineers, Andi Pangeran (Apang) and Faris (Ais...

12/06/2019

Insightful Analytics spent half of its time in Jakarta last year, together with its sister company, to introduce its social media analytics services to the Indonesia market.

Presentations after presentations were held, appointments after appointments were set, the countless coffee sessions, attended a number of events, seminars and networking sessions - and the response? Overwhelming.

Then again, the overwhelming response did not make us to be contented. And when we were told by many whom we met in Jakarta that our services are new in Indonesia market and that it brings value to businesses and corporations, the more we feel there's a lot more work for us to do.

The feedback we received from these businesses and some are even big corporations, the presence of ready tools that provides ready data analytics, are not sufficient for them. At the end of the day, often a time, they have difficulties in analyzing and interpreting those data in hand. This leads to insufficient information to be presented to the Top Management.

They added these information are useful for their operations team as well, such as Marketing, Corporate Communications, Research & Development, as well as the Crisis Management team, for some.

We know now that we need to assist them, to close that gap. Till date, we are still working with affiliate partners which were formed during the time we were in Jakarta.

Insightful Analytics now is trying to help SMEs in Singapore to also benefit from our social media data analytics services to assist in the different aspects of their business. We gather data mentions related to the business from across all social media platforms and analyse them to provide insights for businesses.

We will be rolling out our social analytics packages and talks for SMEs to inform how social data works for them.

Keep a close watch on this space and share among your SMEs business network on this upcoming services with them.

"The goal is to turn data into information, and information into insight." - Carly Fiorina

Picture Credits: Indonesia Affiliate Partners

04/06/2019

Wishing All Our Muslim Clients, Family and Friends 'Selamat Hari Raya Aidilfitri',

16/05/2019

"5 Ways Data Analytics Can Help SME"

This is another article which we would like to share on how Data Analytics can benefit SMEs. This article is published by SMEPORTAL.SG

Aligned to Insightful's social analytics services which measures public sentiment on social media, we have extracted the part on "Sentiment Analysis" which the article mentioned CTC Travel as one of the SMEs who has successfully tapped on digital customer sentiments. From the analytic insights, they managed to adjust their product offerings ahead of a major travel fair.

Read on, and we recommend you to read the article.

"5. Sentiment analysis

Enhanced digitalisation has provided a treasure trove of unfiltered customer sentiments on social media platforms that SMEs can tap on to adjust or enhance their products. For example, CTC Travel is a travel agency veteran that has successfully tapped on digital customer sentiments and adjusted their product offerings ahead of a major travel fair on their calendar.

In 2014, CTC Travel listened to online chatter regarding travel and found out that younger people are increasingly interested in going on a free-and-easy drive tour in Australia4. Next, CTC Travel created a page, “CTC Travel to Australia”, and released content about Australia drive tour experience. The resulting content was well-received and both the page and official CTC Travel Page saw an increase in fans.

Building up anticipation online prior to actual introduction at this travel fair proved to be a winning strategy as CTC Travel saw a 25% increase in walk-ins and $20,000 in revenue which represented an ROI of 167%. Likewise, SME owners can leverage sentiment analysis to discern hot topics and promote relevant products online in the run-up to their planned sales events.

Too many retail and consumer products SMEs have been failing to leverage the data at their disposal, missing out on the resulting insights. DA insights allow SMEs to really understand their customers and empowers them to create meaningful engagement opportunities as well as additional revenue opportunities."

SMEPORTAL.SG

05/05/2019

"With these developments, using likes as a measure of engagement or popularity is about to change for brands, and even users themselves. The company explained in the post, “We are testing this because we want your followers to focus on the photos and videos you share, not how many likes they get.”"

There is a consensus amongst industry players that the trend of steering away from vanity metrics should be encouraged rather than feared.

29/04/2019

"What Is Data Science Doing in Food and Beverage?

Believe it or not, many restaurants and food providers are tapping into data analytics to design their inventory, improve quality control and meet changing demands. As restaurants phase out meals on an old menu and add to a new one, they can tap into behavioural data, for example, to create a dish that will be popular among their customers. Some data science tools even shape the creation of new offerings by identifying ingredients, spices, and garnishments based on customer satisfaction levels."

Data analytics works in many ways for businesses. Don't leave these data behind.

Every so often, data applications come as a surprise, not re their adoption, but how they impact the greater world. That’s precisely the case in food.

29/04/2019