ideactio

11/08/2021

Read more about this event in our article or watch the webinar to find out more about retail excellence! > https://www.ideactio.com/articles/elevating-service-excellence-in-retail

11/08/2021

🌟 Designing for the path of least resistance (Variable 2/3) 🌟
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The next step in the Innovation Equation is to create a frictionless solution. Customer preference is inversely proportional to the effort that they have to put in accessing and consuming a product or service. Businesses, products and services that are able to optimise this equation are the ones usually preferred by customers. 📈
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There are 3 paths to consider:
1. The path of towards communication and proposition design. 📲
2. The path in how we ‘experience’ : availability, searchability & pricing. 💰
3. The path in how we consume this ‘something’ that solves our problem 🔍
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These are factors in which we have to take note of when designing an experience. What other factors do you take note of when designing? 🧐 Let us know in the comments!

06/08/2021

‘Our work has shown us that companies do not want to be known for just their products, they want to be known for what they believe in - in short, they want to be known for their brand’ 🗣
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In July 2021, Ideactio, together with the Singapore Retailers Association conducted a series of webinars for leaders in the retail industry and EXSA service staff nominees.🤩 We shared with them tips and tricks to allow them to create delightful experiences for their customers at each stage of the customer journey. Participants walked away from the session with new ways and tips in which they are able to use to enhance their customer experience for their brands. 📈
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To know more about our work, and to listen to the webinar, click on this link! > https://www.ideactio.com/articles/elevating-service-excellence-in-retail
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21/07/2021

💥The SDD website is finally live!

Did you know that SDD Singapore began informally in our Ideactio Pte Ltd office in 2013? Read more about our history and past events on our page now!

check it out at sddsingapore.com

09/07/2021

Our service design drinks is back! 🥂🍻

Our experiences and surroundings shape us into who we are much more than we realise. What small moment has impacted your life and in turn, your designs? Have you ever wondered how your location and setting has influenced your design identity? 🧐

Come and join designers Kay Zhou and Matt Collier as they share their personal stories and experiences that has influenced their design journey. Find out how their cross-cultural sensibilities shaped their design style and how design has shaped their lives. 🗺

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Details:
📆 21 July 2021, Wednesday

Time:
🇸🇬 6:00 PM - 8:00 PM, SGT (Singapore)
🇪🇺 12:00 PM - 2:00 PM, CET (Central Europe)
🇮🇳 3:30 PM - 5:30 PM, IST (India)
🇯🇵 7:00 PM - 9:00 PM , JST (Japan)
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Click here to sign up > https://www.eventbrite.com/e/cross-cultural-influences-that-shape-design-tickets-162034231749?aff=ebdsoporgprofile

We hope to see you there! 😊🌟

DesignSingapore Service Design Drinks

05/07/2021

🌟 Variable 1/3 of the Innovation Equation: Customer problems 🌟
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Innovation is first about spotting an opportunity for value creation in the unmet customer need, and understanding what obstacles or constraints the customers are facing. This is the basic foundation of ‘Human-centered Design’.
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Sony Ericsson was blind towards the unmet need of convenient handphones, Nokia towards writing emails on the go, and Blackberry towards the sharing of photos. 🤳
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Do you think there are any unmet needs that Apple and Samsung are blind to? 🤔 Let us know your thoughts below and we will share them in our stories. Till then, stay tuned for the next part of this series!

29/06/2021

🌟 “The Innovation Equation” 🌟

At Ideactio, we see innovation as a process - a verb, a noun, and an outcome.

The act of innovation, funneled into the right process results in innovative solutions. There are three key variables in the innovation equation which need to be managed - Customer Problem, Creative Culture, and Frictionless Experience.

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Want to find out more about these 3 variables and their importance? We will be posting about it in the next part of this series, so stay tuned!

21/06/2021

B2B Customer Journey Mapping

📅 1 July 2021
⏰ 9.30AM
📍 Online via Zoom

Each day, we make countless decisions that guide us in every move that we make, from the clothes we wear, the food we eat to the decisions we take. Each decision we make is based off something, and if we are able to find out what that something is, we are able to understand the mind and decision making process of an individual.

At Ideactio, we believe in the value of customer journeys as a tool to understand the customer and its importance in today’s context.

If you are a SME operating in any the B2B industries, this talk is or you! Come join us in this free webinar where we will share from our experience, on how you can use customer journey mapping to understand how your customers make decisions, and gain insights on how to optimise your service for your your target audience.

Sign up here: https://lnkd.in/giAMGw5

18/06/2021

“Customer service in Singapore is often overlooked - as long as it’s not bad, it is deemed acceptable.”

Many of us have probably met with a disgruntled employee, or have simply been told ‘no’ to a request without a second thought, leaving us to leave the store with a negative experience. It is disappointing to know that this is a norm in Singapore, and we want to help make a change for a more pleasant experience for everyone.

If you are a small business owner or maybe even the manager or employee of a large brand, this is for you!

Our article on how to improve customer service standards in Singapore is out now! Helping you transition from operational service to service delight.

💥 Read it here : https://lnkd.in/e_Ncx7J

A guide to improving customer service standards (in Singapore) : transitioning from operational service to service delight.

18/06/2021

Every day, we make decisions that guide us in every move. From the clothes we wear and the food we eat to the decisions we take, our decisions not only informs the choices we make, but also the next steps that we take.

At Ideactio, we believe if we are able to map out those decisions made into a customer journeys map, we unlock a powerful tool that allows us to really understand our customers.

If you are a SME operating in any B2B industries, this talk is for you! Come join us in this free webinar where we will share through our experiences how customer journey mapping can be used to understand your customers, and gain insights on how to optimise your service for your target audience.

💥 The signup link : https://www.eventbrite.com/e/b2b-customer-journey-mapping-tickets-159762234143

Hope to see you there! 🌟

08/04/2021

While most SMEs are aware of the imperative to change, the key questions they ask are “how do we innovate” and “what do we transform to”. Without a clear path to success, enterprises are hesitant to embark on this journey. And without an end in mind, such endeavours are fraught with risks and can potentially fail.


Join our "Exponential Growth by Design" online mini-seminar (with speakers Charlie Ang, Global Futurist and Exponential Growth Strategist at CA4.0, and Nav Qirti, Founder of Ideactio) to learn how traditional firms can achieve exponential growth in this digital age by innovating, digitalising and designing their way to success using a proven four-step playbook. Called “The Unstoppable Company” Playbook, it has helped four of the top 60 fastest growing companies in Singapore (The Straits Times, 2020) achieve up to 452% growth in 24 months. You will hear real-life case studies of local SMEs becoming unstoppable with and by design.


This event is brought to you by Ideactio and The Innovators Institute, and supported by DesignSingapore Council.


Register for this complimentary session on 13 April (10am - 12pm) here:

The Complete Playbook for SMEs to Innovate and Transform to Win in the Digital Economy