ViarSuccess Online Marketing, Singapore (2026)

26/02/2017

Solving Problems – The Key to Understanding What Motivates Your Customers

People usually buy products to solve a problem that they are having: They buy food because they are hungry, they buy an education because they want to advance their career, they buy a car because they want to drive around and/or impress their friends.

Presenting a problem is therefore the first part of any marketing email. The problem presented in your email is simply whatever your product will solve.

A Real-World Example

For example, let’s assume your affiliate product is an eBook that teaches how to talk to the opposite s*x. The problem then would be that the customer is shy, doesn’t know how to meet people, and is afraid that they are going to grow old and die alone as a result.

Frequently, the presenting the problem is done in the form of a series of questions:

Do you get tongue-tied when it comes time to meet women?
Are you spending your Saturday nights sitting at home watching television because you can’t ask women out on dates?
Are you afraid that you will be a lifelong bachelor because of your anxiety around the opposite s*x?”
Offering Solutions

Next comes introducing your product as a solution to the problem. This gives your prospective customers hope that they can enrich their lives and remove this obstacle simply by purchasing your product:

“Introducing ‘How to Speak to Sexy Women: A Comprehensive Guide’ ”

After introducing your product, you want to explain the benefits your product has to offer your customer. These are different than your products features, which are a list of things that it includes.

This is actually a very important distinction: Benefits describe how your product will improve your customer’s life, how it will not only solve their problem but make them a better person. With this hypothetical product, for example, the benefits might include:

Win the woman of your dreams and begin a long and happy life with your new family.
Impress your friends and relatives with your confidence and self-esteem
Become more attractive to all women and increase your s*x appeal
Benefits are a better way to promote your affiliate product than simply listing its features. That’s because it give your potential customer the opportunity to imagine themselves as being a better person for having purchased your product.

A good way to remember it is like this: Features SELL but benefits TELL.

If you are offering any special bonuses or guarantees, they can be listed next. Or if you are directing your email recipient to a sales page where the text builds up to the bonuses and guarantees, it may be a better idea to simply wait until they get there so that it have more impact.

The Critical CTA

The most important part is your Call to Action (CTA). You need to be crystal clear on exactly what it is you want your reader to do.

There can be no ambiguity whatsoever. If it is to visit a sales page, then state that clearly. If it is to buy a product, tell your customer to do exactly that. Don’t hint, obfuscate or beat around the bush. There’s no time for that and your customer won’t appreciate it. Be direct.

“Get Your Copy of ‘How to Meet Sexy Women’ and Start Changing Your Life TODAY!!”

The final part, and perhaps the most important, is the affiliate link. If you forget to include this link, you have wasted the time of your customer because they can’t get to where you want them to go.

Make a point of double checking every email you send to make sure it has an outgoing affiliate link to the web page where your customers can buy the product you are promoting. And test that link every time. One little misspelling or a period in the wrong spot can derail your entire sales process.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, copy paste the below link:
http://track.mobetrack.com/SHKrY

22/02/2017

4 Compelling Reasons Why You Should Happily Pay for Leads

A lot of online marketers have a hard time with the idea of buying leads. They think: You are never supposed to buy email lists because the people on that list don’t know you — you don’t know for sure they are open to what you are selling — they may mark you as spam and get you banned from email services, and so on.

All those things are true, in general, but there are certain lists that absolutely are worthwhile to buy. So I don’t think you should dismiss buying leads altogether because there is a right way and wrong way to go about it. You just have to be very careful about how you proceed because there are risks.

When It’s Okay to Pay to Play

You should only buy leads if there is a high probability that they are going to convert. What you don’t want is a list of people that you essentially are going to be cold-calling — via email — because that’s going to be low-converting.

Obviously, the best leads — and the optimal way to reach people … is to focus primarily on customers who have interacted with you at some point or another — either through your squeeze page or your sales page or your YouTube videos or on social media or what have you.

Those people have already opted-in, so they have in effect given you an implicit permission to contact them. As a result, they are going to be far more likely to open you email and, more importantly, to act on your call to action.

This is a very important point because if people haven’t opted-in to receive your emails, it can be very dangerous for you.

Avoid Buying These Leads

Now, you see a lot of companies out there that will sell you thousands of email addresses for 99 dollars and the like. You may be wondering if these are a good option.

My advice is to proceed with caution. If you have done business with the company in the past or the company has been recommended to you by somebody that you trust, then it may be a good idea to consider buying a list from them and trying them out.

Beware of making large scale purchases from companies that you aren’t familiar with because … as I’m sure you already know … there are a lot of scammers out there on the Web who would be happy to take your money and sell you a list that is filled with either dead addresses or emails they have scraped from other places that aren’t going to do you a lot of good.

Making It Worth the Money

Buying lists can be a big expense, so what you have to consider is the value that you are getting for your money. It can be a financial burden and there also are other risks involved.

For example, you can seriously harm your reputation if you buy the wrong list because when you buy a list and contact people who never heard of you before, they can send it to their spam folder.

Whenever they do this, it sends a notification to the email service. If it happens often enough, it can lower your sender score, which can affect your domain’s ability to send emails through that email service in the future … even if they are legitimate emails to people who have asked you to contact them.

Also, if you are marked as spam often enough, every time you send out an email from your website, it may be automatically diverted to the recipient’s spam folder, so they are never going to see it. And that’s a total waste of time and money.

20/02/2017

Top 5 Benefits to Promoting Affiliate Products

One of the fastest and easiest ways to get an online business up and running so you can earn recurrent income hands-free is by promoting affiliate products.

What are affiliate products? These are products that other people own and that you simply promote. These can be actual, physical products — such as bicycles, cars, homes and so on. Or they can be digital Information Products — such as an eBook or a video course.

When you promote affiliate products, every time you make a sale you get a commission on that sale. In other words, when you lead a customer to the product owner’s website and that customer spends money to buy that product, you get some of that money.

Automatic Sales Commissions

How much of a sales commission do you get? It all depends on the product and the terms of the affiliate agreement, but it can be anywhere from 3 to 5 percent to up to 75 percent of the sale price or even more.

Regardless of the sales commission, the more customers you lead to the seller, the more money you are going to make. So there really is no limit to the amount of money you can make with affiliate marketing.

A Recurrent Profit Structure

This is a little bit like Multi-Layer Marketing — or MLM — which is something some of you may already be familiar with. That’s when you sell other people’s products but you have to buy them yourself first. Examples include Amway, Mary Kay Cosmetics and tons of other business opportunities.

The difference between affiliate marketing and MLM is that with affiliate marketing you don’t have to buy any products yourself. All you need to do is to lead customers to where they can buy the products themselves and you get paid.

As the affiliate marketer, you are sort of like a middle man. Another way to think about it is that you are part of the seller’s sales team or sales force who is promoting their product in exchange for a commission.

No Upfront Costs or Inventory Required

One of the biggest benefits of affiliate marketing is that there aren’t any upfront costs. There are no products to buy and warehouse and no inventory that you are responsible for.

You don’t have to collect any money from customers or handle any actual products. You don’t have to provide customer support. You don’t need to have your own team of employees. Really, you don’t need anything except your own abilities and an internet connection and you can make a boat load of money with affiliate marketing.

Whenever Somebody Buys, You Get Paid

Literally all you have to do is to lead customers to where they can buy the products you are promoting and you can earn up to 75 or 80 percent of the sales price in many cases. That makes affiliate marketing an excellent, highly profitable business model.

So how much money can you expect to make with affiliate marketing? Well, the many web-based entrepreneurs who have affiliate marketing platforms in place right now are making six figures a year or more.

Super Affiliates

There are even a lot of super affiliates. These are people who have quit their full-time jobs and focus exclusively on affiliate marketing — and who are making more than a million per year with it.

It’s a great business model because of the opportunities created by the Internet. Remember that there are about 5 billion people on the planet and at least half of them — and closer to three-quarters — have access to the Internet. That means there is practically a bottomless supply of potential customers online at any given time.

Finding innovative new ways to connect with customers and promoting affiliate products that practically sell themselves is one of the fastest and easiest ways to build a recurrent, hands-free revenue stream that can earn you a substantial income over time.
Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my system. Cut and paste the following link to learn more.

http://www.viarsuccess.com/21-steps/

18/02/2017

Get Your Online Customers to Strike While the Iron is Hot
Did you know that the “impulse items” you see at the checkout line of your local grocery store are some of the best-selling items in the store? It’s true. And the reason why holds some important lessons for your online marketing efforts.

The Value of Convenience

If you ask your grocery store customer to spend too much time considering the decision of whether or not to buy these items, you will almost certainly lose the sale.

Why? Because they will come to realize that for the same price of the single bottle of ice cold soda they are grabbing, they could practically get a six pack if they were to take the time to walk back to the soda aisle.

Ah, but that would mean they would have to lose their place in line.

And if they stop to think about the gossip magazine they are grabbing — which usually costs a relatively

high amount of money compared to other magazines, especially for what they are getting — they probably would put it back.

The Power of Impulse Buying

But the grocery line is moving and they have to make a split second decision on whether or not to add it to their pile of groceries. And since they don’t have time to consider it, odds are that if they are on the fence they will impulsively buy it.

So consider your squeeze page visitor. If they are surfing the net and they come across your squeeze page, while they may not be in a moving grocery line, their time is still limited. That’s because there are literally millions of other pages they can go to that are competing with your squeeze page for their attention.

Cater to Your Customers’ Impulses

So you want to make your squeeze page as fast and effective as possible. You don’t have time to present a lengthy treatise on why your product is the best, how it has been supported by experts and list a myriad of reports to back up your claim.

You have to make your arguments using bullet points, which is almost a shorthand version of what you are trying to communicate to them.

Remember, the key is to show them how what you are offering … your Lead Magnet Report, which is another name for your free giveaway … is going to solve some sort of problem they are having in their lives or in some way make their lives better.

So whatever your niche is, you need to frame your giveaway as a problem solver using bullet points.

Different Rules Apply

Usually in prose writing, capital letters, underlining, exclamation points, different colors and bold print are usually discouraged. But a squeeze page is a unique document in which the normal rules of prose are thrown out the window.

The sole purpose of the email or squeeze page is to convert a prospect into following your CTA. As the writer, it is your job to use every weapon at your disposal to achieve this objective.

Having said that, it is generally better to start slow and build up as you get closer to the end. That means if you pepper your prose with a lot of words in capital letters or exclamation points right from the beginning, you are likely to come off as a crazy person, and therefore unreliable.

But if, as you move through your sales pitch, you gradually implement some of these tools in a natural way to emphasize growing excitement about the amazing properties of the product you are selling, they can be effective in getting your reader to share in your excitement.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, you can follow the link below
http://www.viarsuccess.com/21-steps/ to learn about my done-for-you system.

16/02/2017

How to Keep Users from Unsubscribing to Your Mailing List
Having an effective email marketing strategy can be a major boost for any business. In fact, most businesses rely heavily on their mailing lists. They help generate sales leads. The ROI of using mailing lists is undeniable.

Sometimes, after you’ve built up your list of subscribers, you may find that your list begins to dwindle. Over time, you lose subscribers. Some consider this a natural progression and say there’s nothing you can do about this. That’s simply not true. Here’re some tips for keeping users from unsubscribing.

It Needs to Be Clear What Users Are Signing Up For

The first step is to make sure that you’re being clear about what your users are signing up for. When you use vague terms and catchy headlines to grab attention, you may get more subscribers. But, these subscribers aren’t likely to stick around. Use clear, concise calls to action.

Request Feedback from People That Unsubscribe

Another step that you can take is to request feedback. When a user visits your site or follows a link to unsubscribe from your mailing list, use a simple text field form to allow users to leave their feedback. Ask them why they’re leaving. Some users will simply skip this step, while others could leave valuable feedback.

Test the Frequency of Your Emails

You may be sending too many or too few emails. Test the frequency of your emails. Some users get annoyed if they receive too many emails, while sending too few may cause some users to forget about your business. In either case, they’re likely to unsubscribe.

Depending on the email marketing system you use, you may have access to A/B split testing. Use split testing. With one set, send your emails daily. With the other set, send one email per week. At the end of the week, look at the stats. Make changes to the frequency of your emails, based on the results.

Automate Your Emails to Increase Engagement

By automating some of the messages that you’d send to subscribers, you might increase engagement. This includes the use of welcome emails, notifications, and other generic mailers. If a user subscribes to your mailing list, they should automatically receive a welcome or thank you message.

Set a Schedule for Your Emails

After you’ve tested the frequency of your emails, set a schedule and stick to it. If you’ve found that users are less likely to unsubscribe when sending weekly emails on a Monday — always send your emails on a Monday at the same time of the day.

Pay Attention to Inactive Subscribers

You should keep an eye on trends among your subscribers. For example, users that become inactive and stop opening emails are likely to unsubscribe in the near future. Set up a strategy for dealing with these inactive users.

You could setup an automated email to help re-engage the subscriber. This could include special offers, promotions, and other incentives to get them to remain on your mailing list.

Prevent Unsubscribing Errors

While unsubscribing on accident isn’t likely a major reason for a drop in your subscribers, it could play a part. Prevent unsubscribing errors by requiring people to confirm the fact that they want to unsubscribe. This gives them one last chance to change their mind and could save you a few subscribers.

14/02/2017

Should You Pay for Leads to Expand Your Customer List?

The common thinking among many Internet marketers is that you are never supposed to buy email lists because the people on that list don’t know you. After all, you don’t know for sure they are open to what you are selling. They may mark you as spam and get you banned from email services.

All those things are true, in general, but there are certain lists that absolutely are worthwhile to buy. So you shouldn’t dismiss buying leads altogether because there is a right way and wrong way to go about it. You just have to be very careful about how you proceed because there are risks.

Most Lists Contain High-Target Customers

You should only buy leads if there is a high probability that they are going to convert. What you don’t want is a list of people that you essentially are going to be cold-calling — via email — because that’s going to be low-converting.

Obviously, the best leads — and the optimal way to reach people — focus primarily on customers who have interacted with you at some point or another, either through your squeeze page or your sales page or your YouTube videos or on social media or what have you.

Those people have already opted-in, so they have in effect given you an implicit permission to contact them. As a result, they are going to be far more likely to open you email and, more importantly, to act on your call to action.

This is a very important point because if people haven’t opted-in to receive your emails, it can be very dangerous for you.

How Much Should You Pay?

Now, you see a lot of companies out there that will sell you thousands of email addresses for $99 and the like. You may be wondering if these are a good option.

It’s a good idea to proceed with caution. If you have done business with the company in the past or the company has been recommended to you by somebody that you trust, then it may be a good idea to consider buying a list from them and trying them out.

Beware of making large scale purchases from companies that you aren’t familiar with because there are a lot of scammers out there on the Web who would be happy to take your money and sell you a list that is filled with either dead addresses or emails they have scraped from other places that aren’t going to do you a lot of good.

Risk vs Reward

Buying lists can be a big expense, so what you have to consider is the value that you are getting for your money. It can be a financial burden and there also are other risks involved.

For example, you can seriously harm your reputation if you buy the wrong list because when you buy a list and contact people who never heard of you before, they can send it to their spam folder.

Whenever they do this, it sends a notification to the email service. If it happens often enough, it can lower your sender score, which can affect your domain’s ability to send emails through that email service in the future — even if they are legitimate emails to people who have asked you to contact them.

Also, if you are marked as spam often enough, every time you send out an email from your website, it may be automatically diverted to the recipient’s spam folder, so they are never going to see it. And that’s a total waste of time and money.

Don’t Get Banned

If enough people mark your unsolicited emails as spam, you will eventually get banned on some of the biggest email providers, such as Yahoo and Gmail.

If that happens, you are going to have to shut down your website and start over with a new one.

That’s not going to put you out of business, but it will delay your efforts to get your business up and running. Plus there will be the additional expense of buying new domains, setting up new pages, re-establishing your autoresponder, not to mention the opportunity costs associated with being offline.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, follow the link below to learn about my done-for-you system.

http://track.mobetrack.com/SHKrG

12/02/2017

7 Simple Ways to Get More Visitors to Click Through to Your Web Page

To paraphrase legendary Green Bay Packers coach Vince Lombardi, “Getting customers to click through your web page isn’t the everything … it’s the only thing!”

The purpose of the click through page is to drive visitors to the next step in your sales funnel. As such, it needs to include at least these seven different elements.

A Clear CTA Button

One of the biggest mistakes many marketers make is making it too difficult for page visitors to act on their CTA.

Use big, bold buttons that are in a prominent position on the page so that it’s easy for customers to do what you want them to do.

A Compelling Headline

The headline you use should include your keywords and closely match the title tag of your page in the HTML. If not, customers are more likely to click off your page without clicking through. Your customers want to see consistency when scanning your page.

Your headline usually will appear in the search results. So it should do everything it can to push visitors to taking the next step by clicking through to where you want them to go.

Use Short Paragraphs or Bullet Points

Nobody wants to wade through dense blocks of copy. It’s the Internet, after all.

Just give your page visitors the bullet points that get your selling points across or use very short paragraphs that efficiently communicate your message in as few words as possible.

Don’t Include Other Navigational Links

The purpose of your click through page is to get visitors to click through where you want them to go.

So don’t give them any other options by including links to other pages, references, and so on. This provides too many opportunities for people to leave your page and go elsewhere.

Include AT LEAST Two CTA Links

People like to believe they have options. By offering them at least two buttons to click on (that both lead to the same place), it makes them feel empowered. It also will improve your conversion rate.

You also can include links within your text that appear over or under your CTA.

Use Exit Pop-Ups

Use a widget that gives you a pop-up that appears whenever somebody tries to click to another page besides your CTA. It gives you one last chance to convert a customer who was already leaving anyway, so why not?

Social Proof

Also known as the “bandwagon approach”, social proof feeds on people’s natural desire to be part of the cool crowd.

Use testimonials from clients, logos from companies you do business with or credible third party organizations, and so on. They aren’t always necessary on your click-through page, but in some cases they can add credibility and value to your web pages.

Use Simple Images and Photos

Don’t overcomplicate your page with a lot of different images or a photo that is too “busy”.

The images you use should complement the content on the page and support the headline at the same time.

Put Your “Best Stuff” Near the Top

Most people aren’t going to scroll all the way down to the bottom of your click-through page. So make sure you put your most compelling arguments, the best benefits and any other top-drawer ammo you have to convert your visitors up top.

11/02/2017

Should You Pay for Leads to Expand Your Customer List?

The common thinking among many Internet marketers is that you are never supposed to buy email lists because the people on that list don’t know you. After all, you don’t know for sure they are open to what you are selling. They may mark you as spam and get you banned from email services.

All those things are true, in general, but there are certain lists that absolutely are worthwhile to buy. So you shouldn’t dismiss buying leads altogether because there is a right way and wrong way to go about it. You just have to be very careful about how you proceed because there are risks.

Most Lists Contain High-Target Customers

You should only buy leads if there is a high probability that they are going to convert. What you don’t want is a list of people that you essentially are going to be cold-calling — via email — because that’s going to be low-converting.

Obviously, the best leads — and the optimal way to reach people — focus primarily on customers who have interacted with you at some point or another, either through your squeeze page or your sales page or your YouTube videos or on social media or what have you.

Those people have already opted-in, so they have in effect given you an implicit permission to contact them. As a result, they are going to be far more likely to open you email and, more importantly, to act on your call to action.

This is a very important point because if people haven’t opted-in to receive your emails, it can be very dangerous for you.

How Much Should You Pay?

Now, you see a lot of companies out there that will sell you thousands of email addresses for $99 and the like. You may be wondering if these are a good option.

It’s a good idea to proceed with caution. If you have done business with the company in the past or the company has been recommended to you by somebody that you trust, then it may be a good idea to consider buying a list from them and trying them out.

Beware of making large scale purchases from companies that you aren’t familiar with because there are a lot of scammers out there on the Web who would be happy to take your money and sell you a list that is filled with either dead addresses or emails they have scraped from other places that aren’t going to do you a lot of good.

Risk vs Reward

Buying lists can be a big expense, so what you have to consider is the value that you are getting for your money. It can be a financial burden and there also are other risks involved.

For example, you can seriously harm your reputation if you buy the wrong list because when you buy a list and contact people who never heard of you before, they can send it to their spam folder.

Whenever they do this, it sends a notification to the email service. If it happens often enough, it can lower your sender score, which can affect your domain’s ability to send emails through that email service in the future — even if they are legitimate emails to people who have asked you to contact them.

Also, if you are marked as spam often enough, every time you send out an email from your website, it may be automatically diverted to the recipient’s spam folder, so they are never going to see it. And that’s a total waste of time and money.

Don’t Get Banned

If enough people mark your unsolicited emails as spam, you will eventually get banned on some of the biggest email providers, such as Yahoo and Gmail.

If that happens, you are going to have to shut down your website and start over with a new one.

That’s not going to put you out of business, but it will delay your efforts to get your business up and running. Plus there will be the additional expense of buying new domains, setting up new pages, re-establishing your autoresponder, not to mention the opportunity costs associated with being offline.

09/02/2017

5 Free Traffic Techniques that Really Work

For most online marketers, getting started with free traffic is done out of necessity. Unless you starting your internet marketing business with a large initial budget or with a lot of investors, odds are your marketing budget is either zero or next to nothing.

Fortunately, there are many low-cost and no-cost marketing techniques you can use to drive traffic to your web pages. While they may not be as fast or efficient as paid traffic techniques, they will get you to the same place: A high-converting sales page promoting great products with high traffic that results in strong and sustained revenues.

For marketers without a start-up budget, these revenues can be re-invested into the business – such as for paid traffic generation and marketing methods – so that the business can continue to grow and the revenues can become exponentially larger.

Free Marketing

Eventually your affiliate marketing business will need both paid and free traffic methods. But when you have no money to start with, you must focus your initial efforts on free marketing.

The first free traffic method to consider is backlinks. These are links that lead back to your web page or blog from or wherever you are promoting your affiliate product from other web pages.

Up until a couple of years ago, the number one way Google decided which web pages should be ranked first on its Search Engine Results Pages — or SERPs — was the number of backlinks the page had.

The thinking was that if a lot of other websites linked back to your website, then yours must be an important and influential website that Google’s users would find relevant to their search.

Links from Authoritative Sites

Google still takes backlinks into consideration when ranking pages — especially pages with a lot of backlinks from authoritative sites. These are sites people go to when they are looking for answers to questions … so they include sites like Wikipedia, About.com and eHow.com.

Websites with addresses that end in the suffix .edu and .gov are also generally considered to be authoritative sites by Google. So backlinks from education and government sites to your pages will help your rankings a lot.

Landing on Top

Now, why is it important for your web page, blog or wherever you are promoting your affiliate products to appear in the top spot on Google, or at least on the front page? It’s because the link in the top spot on Google for any given keyword or set of keywords usually will get about 70% of the click-throughs from the people who land on that page.

That means that 7 out of 10 people who search for those keywords are clicking on your link. That’s a monstrous market share.

And only about 11% of all users ever make it past the first SERP for any given search. So if your link ends up on page 2 or page 202, you are pretty much out of the running in terms of getting people to click through to your page.

Article Syndicators

One of the best things you can do is to create a lot of backlinks from other web pages — and especially from authoritative pages. One great way to do this is by posting articles that you have written on other people’s web pages or on article syndicators, which are sites that collect thousands of different articles from all over the web and index them in one place so that they are more easily found by interested searchers.

Whenever you post an article anywhere, always make sure it includes several links back to your page so that it is easy for people who read your article to follow the links back to your web page.

Participate in Forums

So how can you get backlinks from authority sites? If you post your articles as replies to forums on educational or governmental websites, it will instantly increase its esteem in the eyes of the search engines.

They also like established sites that most people would consider to be expert, such as Ask.com, eHow.com, About.com, or any other site you would likely go if you had a question about your niche.

When you syndicate your content on established authoritative sites, you can generate traffic to your website instantly. Plus, you also can build a reputation as an authority in your market, which is a great way to get repeat customers.

Click here to access many other related materials that you can benefit.

https://mobe.com/products/?aff_id=1837320

ViarSuccess Online Marketing

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