Brand Pathogen

12/09/2025

Brand Pathogen started providing copywriting services to its clients after a nightmare experience with a digital advertising agency that claimed to be an expert in copywriting but couldn't get the grammar correct for a simple piece of copy and then blamed the lack of results on an animated video produced for Sony Taiwan, calling it 'subpar.

25/08/2025

25/08/2025

"How do I know when to use AI, and when to use humans?"
A common question that we are frequently asked.

Hear how Axl, VP Brand Pathogen answer this question using storyboards for illustration purpose.

24/08/2025

Why don't we just use AI for everything? Why do we still use human artists? Hear it from Axl, our VP Business Development.

23/08/2025

Are you confused by the difference between "Generated by AI" and "Powered by AI". Hear from Shilee, Executive Director at Brand Pathogen what is the difference.

23/08/2025

Hear from Shilee, Executive Director of Brand Pathogen whether its characters are "generated by AI"

21/08/2025

Hear Shilee explain why stylized characters are not meant to replace your trusted influencers or your favourite youtubers but form part of your overall content strategy to engage your audience

21/08/2025

Authenticity is just as important as the story. We cried when Tony Stark died in Avengers. We don't waste time debating if Tony Stark is a real person or not.

24/11/2022

Happy Thanksgiving 🏍💨