25/07/2026
The average Singaporean is now on 7.4 social platforms a month. Most brand budgets are planned around two of them.
We've updated our full rundown of Singapore's social media numbers for 2026.
A few worth bringing to your next budget meeting: TikTok now takes 1h 39m of the average user's day, more than WhatsApp. LinkedIn sessions last 1 minute 35 seconds. (People check LinkedIn. They live elsewhere.) And 68% of users here have discovered a brand through influencer content.
US$588 million went into social ads in Singapore last year. The platforms know exactly where the attention sits. Your media plan should too.
Full statistics, sourced and current: https://getcloudrock.com/social-media-statistics-singapore/
Which number surprised you? Tell us below.
