Diary of a Property Agent

04/06/2026

Most Singaporeans talk about HDB...
But how many actually understand how our towns are planned?
In this new series, I'll be exploring how HDB designs for the future through three key ideas: Live Well, Live Green, and Live Connected.
If you're planning for your next home, future BTO, or simply curious about where Singapore is headed, this series is for you.
👉 Watch the full video: https://youtu.be/MTeX4C_9Dno

I'm Jowell. Let's help you do well.

Most Singaporeans talk about HDB...But how many actually understa...

03/06/2026

Reflection #152
Buying property alone sounds easy…
Until the problems start showing up.

03/06/2026

Launch day at Hudson Place Residences.

The two unit types I shortlisted for my client were fully sold out faster than expected. Thankfully, we managed to secure a unit. 🎉

This is why planning and preparation matter before launch day.
More launches are coming this year. Reach out if you're looking for the right property for your family's needs.

02/06/2026

Reflection #151
There’s no perfect home.
Only the right BALANCE.

02/06/2026

Everyone said One North was too expensive.

Then suddenly…
buyers started flooding in.

One launch sold 25%.
The next one beside it sold 60%.

So what made the market change its mind?

Sometimes the best opportunities appear before everyone else sees it.
DM me for the full analysis.

01/06/2026

Reflection #150
If chicken prices already hurt…
What happens when retirement comes?

31/05/2026

Reflection #149

A wrong plant costs you dollars.
A wrong property costs you YEARS.

30/05/2026

Reflection #148

Your property may look “healthy”…
But is it actually helping you grow?

29/05/2026

Reflection Video #147
Why are rents rising so fast?
It’s not just inflation anymore.

29/05/2026

One North is often called the “Silicon Valley of Singapore.”

But here’s what’s interesting:

One project sold only 25% at launch.
A year later, the neighbouring project by the SAME developer sold 60%.

Same location.
Similar concept.
Completely different response.

So what changed?
DM me if you want the full breakdown and analysis.