PR Training

PR Training International PR Training (IPRT) is a specialist training organisation catering to the needs of the public relations industry in Singapore and the region.

We offer programmes and services for PR professionals who are keen to continue learning and up-scaling their professionalism. We place a distinct value on practitioner-based programmes. Our programmes are led by highly experienced local and international PR professionals who offer first-hand knowledge and experiences from Asian and global perspectives. Public Relations is an exciting and challengi

ng career. The new frontier in business communications calls for not just a shifting of paradigm but also a brave new approach to communications. High technology, new media, and demands from customers and stakeholders put public relations practitioners on a continuous run for higher skills and knowledge to up their ante. IPRT aims to help you grow in this profession with top quality specialised training programmes tailored for you to make the cut - craft the right strategies and manage the challenges on the job.

28/01/2025
Wishing all our friends, clients, partners, associates, participants and everyone a Merry Christmas and a Great New Year...
24/12/2024

Wishing all our friends, clients, partners, associates, participants and everyone a Merry Christmas and a Great New Year. Enjoy the festive season.

WRITING GOOD PRESS RELEASES [21 NOV, 9AM-5PM]A well-crafted press release will help communicate your intended messages, ...
07/11/2024

WRITING GOOD PRESS RELEASES [21 NOV, 9AM-5PM]

A well-crafted press release will help communicate your intended messages, but it should first grab the attention of the media, to be picked up and reported by them. Only then will your intended message reach your target audience. This course is designed for PR and communications professionals, and others who have to draft or vet press releases and pitch stories to the media.

http://www.prtrainingconsultancy.sg/writing-good-press-releases-2024.html

Happy National Day to all clients, partners, associates, friends and all Singaporeans. Have a great weekend.
08/08/2024

Happy National Day to all clients, partners, associates, friends and all Singaporeans. Have a great weekend.

[NEW!] CRISIS COMMUNICATIONS FOR CYBER THREATS (9 JUL)In this day and age, we cannot develop a crisis communications str...
17/06/2024

[NEW!] CRISIS COMMUNICATIONS FOR CYBER THREATS (9 JUL)

In this day and age, we cannot develop a crisis communications strategy without incorporating a plan for cyber threats. This course will prepare you with key steps and best practices to build a solid cyber crisis communication plan and manage well after a cyber-attack.

For more information, visit our website here:

In this day and age, we cannot develop a crisis communications strategy without incorporating a plan for cyber threats. In the early days of the Covid-19 pandemic, 90% of security professionals had already witnessed a growing volume of attacks over the previous 12 months. The hastened global shift t...

Yesterday I had a good run of the Crisis Recovery module at SMU Academy. A large group of enthusiastic participants had ...
22/05/2024

Yesterday I had a good run of the Crisis Recovery module at SMU Academy. A large group of enthusiastic participants had a great discussion on their assignment which was to develop a crisis recovery plan after the SQ006 accident in Taiwan. The groups presented interesting and comprehensive plans on post crisis actions.
Soon after, lo behold, there was another SQ crisis - SQ321 was hit by severe turbulence on a long haul flight from London to Singapore and made a medical emergency landing in Thailand's Suvarnabhumi Airport . One British passenger died and 30 injured. SIA handled it effectively and provided good support and care to all the passengers. Deepest condolences to the family of the deceased passenger. It was sad to hear that he and his wife were looking forward to their long vacation which has ended tragically.
Another crisis case to consider for my next run.



[NEW!] MEDIA RELATIONS IN THE DIGITAL ERA (18 APR)In this seminar, you will learn how to navigate today’s media landscap...
04/04/2024

[NEW!] MEDIA RELATIONS IN THE DIGITAL ERA (18 APR)

In this seminar, you will learn how to navigate today’s media landscape in a fast-advancing digital world, and how to pitch stories to journalists who will share your stories and messages with their audiences. A guest speaker formerly working in broadcast media will also share insights on the workings of newsrooms.

Today’s media’s landscape is challenging with technological advancements altering media consumption habits, competition for audience attention and proliferation of misinformation.     In this seminar, you will learn how to navigate today’s media landscape in a fast-advancing digital world,...

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