PR Training

28/01/2025

24/12/2024

Wishing all our friends, clients, partners, associates, participants and everyone a Merry Christmas and a Great New Year. Enjoy the festive season.

07/11/2024

WRITING GOOD PRESS RELEASES [21 NOV, 9AM-5PM]

A well-crafted press release will help communicate your intended messages, but it should first grab the attention of the media, to be picked up and reported by them. Only then will your intended message reach your target audience. This course is designed for PR and communications professionals, and others who have to draft or vet press releases and pitch stories to the media.

http://www.prtrainingconsultancy.sg/writing-good-press-releases-2024.html

17/09/2024

STRATEGIC COMMUNICATIONS [9 OCT, 9AM-5PM]

This comprehensive programme will help businesses, governments and individuals use PR and communications to create and maintain stakeholder relationships, drive business results and protect reputations.

http://www.prtrainingconsultancy.sg/strategic-communications-.html

17/08/2024

WRITING AN IMPACTFUL SPEECH [28 AUG, 9AM - 12.30PM]
Writing a speech for your boss always appears to be a daunting task. So many questions bother you before you start writing that speech.

For more details on our training course, visit our website here: http://www.prtrainingconsultancy.sg/writing-an-impactful-speech.html

08/08/2024

Happy National Day to all clients, partners, associates, friends and all Singaporeans. Have a great weekend.

17/06/2024

[NEW!] CRISIS COMMUNICATIONS FOR CYBER THREATS (9 JUL)

In this day and age, we cannot develop a crisis communications strategy without incorporating a plan for cyber threats. This course will prepare you with key steps and best practices to build a solid cyber crisis communication plan and manage well after a cyber-attack.

For more information, visit our website here:

In this day and age, we cannot develop a crisis communications strategy without incorporating a plan for cyber threats. In the early days of the Covid-19 pandemic, 90% of security professionals had already witnessed a growing volume of attacks over the previous 12 months. The hastened global shift t...

22/05/2024

Yesterday I had a good run of the Crisis Recovery module at SMU Academy. A large group of enthusiastic participants had a great discussion on their assignment which was to develop a crisis recovery plan after the SQ006 accident in Taiwan. The groups presented interesting and comprehensive plans on post crisis actions.
Soon after, lo behold, there was another SQ crisis - SQ321 was hit by severe turbulence on a long haul flight from London to Singapore and made a medical emergency landing in Thailand's Suvarnabhumi Airport . One British passenger died and 30 injured. SIA handled it effectively and provided good support and care to all the passengers. Deepest condolences to the family of the deceased passenger. It was sad to hear that he and his wife were looking forward to their long vacation which has ended tragically.
Another crisis case to consider for my next run.

04/04/2024

[NEW!] MEDIA RELATIONS IN THE DIGITAL ERA (18 APR)

In this seminar, you will learn how to navigate today’s media landscape in a fast-advancing digital world, and how to pitch stories to journalists who will share your stories and messages with their audiences. A guest speaker formerly working in broadcast media will also share insights on the workings of newsrooms.

Today’s media’s landscape is challenging with technological advancements altering media consumption habits, competition for audience attention and proliferation of misinformation.     In this seminar, you will learn how to navigate today’s media landscape in a fast-advancing digital world,...