Window Seat Consulting

18/08/2020

3..2..1...GO! That's what it feels like to hit this milestone.

WSC has turned a big 3 years old!

We're navigating through this crisis, adapting what we do and supporting our client's wherever they need it most.

We know generating leads and maintaining brand equity has never been more important to you - so we're doing more to support your tactical marketing, developing content and media strategies to support your business! And as always, being your extra set of hands to reinvigorate your team and bring fresh ideas to your marketing.

And we're ready to go into our 4th year with more energy and curiosity.

Thank you to all our customers and supporters for being there for us, especially during the past few months of hardship we're all facing.

We couldn't appreciate it more!

Be curious. 3..2..1...GO!

07/07/2020

It was our pleasure to have Vickie Chiu, Brand Director, at JLL Asia Pacific share her valuable marketing insights on The Webby Awards-winning brand campaign.

In the full video (link in comments), we cover learnings for B2B marketers including:

- How to manage stakeholder expectations and bring across the value, when implementing / selling-in a brand campaign
- Why a brand campaign, as opposed to a lead generation/conversion campaign, is important to B2Bs
- Important KPIs to measure the effectiveness of a brand campaign
- Whether influencer marketing was a consideration or not

It is more important than ever for marketers to remember the importance of brand awareness as part of their overall marketing strategy.

Once again, we would like to thank Vickie Chiu for taking the time out to share her key insights with us.

Please feel free to share this with your networks!

01/04/2020

Whilst we 100% believe in Facebook for B2B businesses, like most marketers, we're finding it hard to manage multiple channels well - so we're going to practice what we preach and focus on quality vs quantity, by communicating on LinkedIn where we get the majority of our content engagement!

We hope to see you there! And perhaps we'll be able to switch our Facebook again one day....

You can continue to get in touch with us via Messenger and this page, or at [email protected]

Learn about working at Window Seat Consulting - WSC. Join LinkedIn today for free. See who you know at Window Seat Consulting - WSC, leverage your professional network, and get hired.

21/01/2020

The digital marketing apocalypse is coming...

So, if you have bad data, or no data, or no permission to use your customer data, and your company relies on the Google ad network or tracking tools to communicate / advertise to customers, you better devise a plan now to start getting better first-party data and permissions.

That said, I'm sure a new way or tech will emerge out of this apocalypse, but this is a win for Privacy, and we can expect to see much more of this as consumers demand more privacy and respect for their data.

Cynically, it's probably not only Privacy, but also bolstering Google's monopoly on how we can communicate with our customers outside of our networks.

Interesting times ahead to start planning for.

Privacy Sandbox seeks new standards to support ad-funded web.

29/10/2019

Must read digital stats to shape your strategies for the future.

We all know SEA has a huge digital potential, but this will help focus your strategies. For example, did you know:
- Among fast-growing Southeast Asian countries, Indonesia and Vietnam are leading the way
- Digital Payments on track to exceed $1 trillion by 2025
- e-Commerce and Ride-Hailing raised 2 in 3 dollars
- The time we spend online on video sites has jumped 10% - eating into our time on social and comms platforms
- The pace of growth has exceeded all expectations. At this rate, the Southeast Asian Internet economy
is on track to hit $300 billion by 2025.
- e-Commerce has overtaken Online Travel to become the biggest sector of the Internet economy - driven by shopping festivals

See key findings from our e-Conomy SEA 2019 research and download the report.

22/10/2019

"Fundamentally, the craft of media planning [used to be] the study of media consumption....

The way brands go to market now requires audience planning."

Some really good best practice media/audience planning tips are in this article...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Monahan, global client president and head of US ventures at Dentsu Aegis Network. Technology is often overhyped in the short term ...

15/10/2019

An interesting way to follow the trends. Matthew Scott Goldstein summaries Earnings Calls from media, marketing and tech companies to highlight the areas of growth and the trend in the market.

Some interesting content including:

- Big Tech bring up augmented reality as those companies plan for future growth.
- The Big Tech players are using machine learning to make their respective platforms better for users and advertisers.
- Gaming has been mentioned often as a big growth engine for many of the companies.
- Self-serve platforms continue to win.

Going further than just information related to revenue.

10/10/2019

We love coming across great examples of how to use the latest functionality to enhance your B2B Marketing.

This week, we were impressed with SAP's use of the LinkedIn Live video...

How has your company started using the latest Live technology on social media to better engage your customers who were unable to attend the event in person?

08/10/2019

This is a really comprehensive and diverse view on how to measure.

When you know the data is there, what do you measure on? Learn from experts across fields. Really interesting information here on data and measurement.

Earlier this month Docurated posed the question: “What is your #1 way of measuring marketing effectiveness?” Volume Public Relation’s own Elizabeth Edwards was selected as one of 26 experts to share their insights and results. Check out #3 in the article below for her unique perspective, and a...

03/10/2019

Read our latest article about ATL marketing from some of the worlds most forward thinking B2B organisations.

https://www.windowseatconsulting.com/blog/b2b-brands-b2c-thinking-above-the-line-media-distribution

01/10/2019

The 2020 predictions have begun...but we found two in this worth reading about:

1. Google will incorporate social into search.
2. Niche social media platforms will rise.

What is next for social?

17/09/2019

If you're looking for a better / newer sales funnel to map your activity and customer journey to, take a look at this one that takes us beyond the traditional model, and helps us understand the multi-channel, multi-touchpoint world we live in today.

Awareness
Engagement
Consideration
Purchase
+Adoption
+Retention
+Expansion
+Advocacy

One to add to your upcoming strategy meetings...

From Campaign Monitor