19/06/2026
a logo with more than one way of being seen.
created in 2015 for Singapore Writers Festival ’s 10th anniversary rebrand, the identity was designed to shift with perspective — revealing new interpretations with every turn.
an open book, a flag, a folded page, or a “W” for writers, words and writing, and more.
a revisit of the identity through imagined environments.
— aaah
motion by Darren Mulianto 湯慕恩
environmental explorations by Aaah Design Office