27/09/2022
Browser cookies were created in 1994 with the sole purpose of allowing customers to navigate between webpages and add items to their shopping carts.
Cookies have become increasingly powerful over the last century, with the ability to track the user across multiple platforms.
However, this has caused some privacy concerns in a world where PDPA is as important as our daily bread and butter.
With more browsers removing cookies, the journey tracking becomes harder. What can businesses do to prepare for the future?
Speak with us today to learn more.
https://www.straitstimes.com/tech/tech-news/browser-cookies-the-good-and-the-ugly
The distinction between first- and third-party cookies has become increasingly crucial amid calls for greater digital autonomy and transparency. Read more at straitstimes.com.