Tangible

05/07/2023

From the Field to the Office: What Football Teams Teach Us About Internal Branding ⚽️🌟

In our latest issue of Conversations@Tangible, we explore the parallels between football teams and corporate success, revealing the valuable lessons on internal branding from renowned managers like Sir Alex Ferguson and Jürgen Klopp.

Get inspired to elevate your team's performance here: https://www.tangible.com.sg/conversations/issue-44-q2-2023/

28/04/2023

Is your company following or forging its own path?

In our latest issue of Conversations@Tangible, we talk about the process of internal branding, what it is, and what it does and does not look like.

Check out our full article: https://www.tangible.com.sg/conversations/issue-43-q1-2023/

19/04/2023

How do we ensure successful internal branding? In our latest issue of Conversations@Tangible, we talk about the process of internal branding, what it is, and what it does and does not look like.

Check out our full article: https://www.tangible.com.sg/conversations/issue-43-q1-2023/

05/04/2023

What’s the fuss about internal branding? In our latest issue of Conversations at Tangible, we talk about the importance of internal branding, what it is, and what it does and does not look like.

Check out our full article: https://www.tangible.com.sg/conversations/issue-43-q1-2023/

31/03/2023

Manpower shortage. The Great Resignation. Attracting talent.

If these are phrases that you’ve found yourself worrying about recently – you’re not alone.

In the 43rd issue of Conversations at Tangible, brand consultant Tiffany Mok unpacks what internal branding really is, why it is now crucial for companies, and some common mistakes that they make. It's more than just about the office pantry!

Find out more: https://www.tangible.com.sg/conversations/issue-43-q1-2023/

In this issue of Conversations at Tangible, we explore what internal branding is, why it is important and some common mistakes that companies make.

24/02/2023

Unlocking easy and efficient trade opportunities for all, with their global network and expertise。

T-RECs is a one-stop platform for companies to buy and sell Renewable Energy Certificates (REC). For example, renewable power generators can monetise their REC through the platform, brokers can trade them, and buyers can buy them to meet their Environmental Sustainability Goals.

Tangible’s task was to rebrand and rename T-RECs and its product Apps. A communication activation plan was also required to communicate the new brand to customers, investors and partners. Tangible’s methodology of modelling and testing hypotheses proved very influential across the different opportunity areas.

22/12/2022

With retrenchment conducted by Big Techs, brands should start looking at a better way other than paid ads to boost their brand awareness.

The solution is simple– start building in-house content marketing team for higher ROI.

Find out more in the final issue of Conversations at Tangible 2022:

Paid advertising is often an integral part of brands’ digital marketing strategies. It is an inorganic approach in which brands pay for their ads to be displayed on online platforms and/or networks of their choice. This allows for their ads to quickly and efficiently reach a wider range of targete...

07/12/2022

Founded in June 2016, Cogoport uses technology to make it easier for small and medium-sized exporters and importers to grow their business internationally.

Tangible’s project was simple; to create a compelling brand for a compelling offer! Thank goodness for market research as with so many different stakeholders, Tangible’s research led approach helped align the preference drivers for an array of diverse opinions.

Find out more about the project: https://www.tangible.com.sg/trade-and-logistics-branding-cogoport/

Cogoport’s Brand Video: https://youtu.be/eOq5eM5x94Y

02/12/2022