WHAT IS LIVEMEDIASTAT (LMS) LMS is a new and innovative tool that enables corporate, marketing, advertising and PR professionals a greater control on media/social networks/advertising presence and performs advanced real time analysis. The user gets total control of advertising power of his own and competition trademarks. All the analysed data can be combined with e.g. Sales income data and show di
rect impact of marketing and PR activities on sales results. MONITORED MEDIA LMS Covers on daily basis over 427 Slovenian media (print/tv/radio/internet)and over 239 Foreign media (EU/exYU/and others). DATA MINING LMS covers all sorts of news, adverts on tv/radio/print media/ social networks posts (Facebook/Twitter). Data is equiped with additional metadata and as such enabled for advanced analysis with different parameters. ADVERTISING ANALYTICS AND MONITORING LMS covers print/radio and tv adverts in real time. User can see the following data: media information, airing time, duration, frequency, echo. It enables us to recognize opinion makers and opinion leaders and connections between several different entities. NEWS COVERAGE LMS covers all types of news (tv/radio/print/web) and offers the same functionalities, as mentioned above. ADVANCED ANALYTICAL APPROACH LMS offers advanced and adjustable analysis on various types of data by comparing different „key words“, providing overview on competition adverts, key personalities within industry etc. LMS calculates number of relevant articles and trends in different time frames. All the data is introduced graphically in forms of pie charts. MAIN REASONS TO CHOOSE LMS:
•New, innovative approach in communication strategy management,
•Overview in all relevant news „on the fly“,
•Overview of media presence of your own products and company in comparison with your competition,
•Great support for communication/advertising campaign planning.
