05/11/2024
Efficiency isn’t just a goal for most businesses; it’s something many constantly strive to get better at. The benefits of becoming more efficient, including enhanced productivity and cost savings, are usually why. A boost can also improve customer service, increasing sales and loyalty.
To get there, organizations rely on ideas, strategies and tools. Naturally, technology has played a significant role in how companies have found ways to move the efficiency needle. But AI is doing more than assisting orgs in becoming more proficient. It’s changing what efficiency means all together. Below, I’d like to share three key ways AI is revolutionizing the meaning and scope across multiple industries.
Assists With Creativity
A brilliant ad campaign, captivating blog post and emotionally stirring photograph all have one thing in common. They’re finished products that start with the creative process. As humans, everyone knows the process is going to take time, blood, sweat and tears. But it doesn’t stop creative teams from wishing they could use some shortcuts to get to the finish line.
Well, AI-infused writing tools like ChatGPT and Jasper are not merely creating shortcuts. These tools are the shortcuts for teams juggling multiple projects with competing deadlines. Instead of thinking of an outline and the next paragraph, the tools immediately generate them. The results may require some tweaking, but hours of racking the brain aren’t necessary.
Creatives can overcome the ideation stumbling blocks and refine or augment content quickly. Other writing tools, such as Anyword, focus on assisting with social media and online ads. Known as short-form content, it must grab people’s attention and convi
