SME Brand Leverage

16/04/2017

10/04/2017

Airbnb, the very successful, worldwide, U.S.-based online marketplace and hospitality online service provider, just launched the brand name it will use for marketing in China. It is a three-character name 爱彼迎 (ài bǐ yíng). Individually, the three characters mean ‘love’, ‘mutual’ and ‘welcome’—strategically on-target for Airbnb, if you consider them in isolation According to an Airbnb spokesperson, the name represents “the value and mission of our brand, with the love of the world’s tens of millions of neighborhood communities converging in the different corners of the earth”. [ 283 more words ]

https://smebrandleverage.wordpress.com/2017/04/10/airbnb-launches-new-brand-name-in-china-maybe-needed-more-or-more-effective-research

Airbnb, the very successful, worldwide, U.S.-based online marketplace and hospitality online service provider, just launched the brand name it will use for marketing in China. It is a three-charact…

27/03/2017

Perhaps no advertising term has been so indiscriminately and consistently (yes, I said CONSISTENTLY!) misused as U.S.P. or Unique Selling Proposition. Defined by Rosser Reeves, legendary Chairman of Ted Bates agency, in his 1961 seminal advertising book, Reality in Advertising, U.S.P. has become recognized worldwide as something that effective marketing communications must have. Unfortunately, most marketers, then and now, have only a very dim idea of what a U.S.P. [ 511 more words ]

https://smebrandleverage.wordpress.com/2017/03/27/introducing-the-most-misunderstood-and-misused-term-in-advertising-u-s-p-unique-selling-proposition-2

Perhaps no advertising term has been so indiscriminately and consistently (yes, I said CONSISTENTLY!) misused as U.S.P. or Unique Selling Proposition. Defined by Rosser Reeves, legendary Chairman o…

13/04/2016

OK, now they've really done it! It was bad enough when Pl***oy magazine swore off running N**E photos in their publication, but now Victoria's Secret is discontinuing mailing out its iconic catalog, and will only direct market its compelling lingerie merchandise online . Oh sure, even though the company's sales are good, the maneuver is touted as an expense saving tactic, and one that aligns more closely with today's shopping behaviors. [ 415 more words. ]

https://smebrandleverage.wordpress.com/2016/04/13/victoria-secret-online-catalog/

OK, now they’ve really done it! It was bad enough when Pl***oy magazine swore off running N**E photos in their publication, but now Victoria’s Secret is discontinuing mailing out its ic…

01/08/2015

Gotta love Ted Nugent putting the liberal bleeding hearts in their places with his FB post on a past safari shooting of a lion...."the other white meat."
http://www.truthrevolt.org/news/ted-nugent-weighs-cecil-lion-story

It didn't take long for the Motor City Madman Ted Nugent, an avid hunter, to weigh in on the outrage over Cecil the lion. On Friday, the rock 'n roller posted to his page a single photo of himself straddling his own lion kill from some time back, clearly summing up his personal thoughts on…

24/03/2015

OK, a little more piling on for Starbucks and their arrogant, misguided and downright weird "racial" campaign https://smebrandleverage.wordpress.com/

07/11/2014

2014 annual Brand Keys Loyalty Rankings show brand loyalty still driven mainly by emotional engagement http://tinyurl.com/ly26qgz .Enjoy following the HUGE number of big spending international marketers THAT JUST DON'T GET IT! http://brandkeys.com/

Bottom line: Mobile, digital, and social brands continue to exhibit loyalty supremacy. New Brands and categories make up more than a third of this year’s Top-100 leaders list. Apple, Amazon, What’s

22/10/2014

Aussie tourist in Thailand gets in cage with bunch of tigers, gets mauled...which do you call "dumb" animals? Actually, there's a "branding" lesson here: reinforces "Aussie" tourist brand image. http://tinyurl.com/k46xobp

Actually, I personally never wanted (or remotely considered) visiting the "Tiger Kingdom" tourist attraction

PHUKET: An Australian tourist was allegedly injured by one of the tigers at the Tiger Kingdom park yesterday (October 21).

11/10/2014

I liked this..."Here's the test to find whether your mission on Earth is finished: if you're alive, it isn't."
- Richard Bach

11/10/2014

Battle of mid-calorie sodas begins, but "taste cloud" may hang over them. http://wp.me/p2FTiG-8T

OK, as reported last week in a nice piece in the Huffington Post Online, here comes Pepsico with their mid-calorie soda, new Pepsi True. This is Pepsi's answer to Coca Cola Life, the Atlanta soda juggernaut's mid-calorie entry reported on, somewhat derisively, here on SME Brand Leverage blog, September 5. Guess the only place where you can buy Pepsi True? [ 486 more words. ]

25/09/2014

"Heil" the Food N***s ... Free Brand Choice & Personal Responsibility Defeated http://wp.me/p2FTiG-8v

Coca-Cola, PepsiCo and the Dr Pepper Snapple soft drink makers have buckled to the Food N***s and "promised" to lower their drinks' calories by 20% over the next decade. "War on Obesity" in Full Swing Now The three largest U.S. soft drink marketers have committed to lower their drinks' calories by 20% over the next decade. Cast as an unprecedented effort by the beverage industry to fight obesity in the U.S., the commitment was announced yesterday at the 10th annual Clinton Global Initiative in New York and lauded by ex-President Clinton (who, being married to Hillary, is probably worried about her weight trajectory, anyway). [ 517 more words. ]

05/09/2014

Introducing New Coca Cola Life: Is It a Blockbuster or a Bomb? http://wp.me/p2FTiG-7p

The boys in Atlanta tried something like this before with “New Coke” in 1985, a reformulated product meant to take the place of the flagship brand,”Coca Cola”. Things did not go well … is this going to be a repeat?… [ 815 more words. ]