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Vero

Vero designs integrated marketing and communications strategies that resonate within the region’s digital ecosystems and fast-growing economies.

Vero is an award-winning communications consultancy advising some of the world’s leading brands, corporations, and non-profit organizations across Southeast Asia. With offices in Indonesia, Myanmar, the Philippines, Thailand, and Vietnam, Vero is a team of approximately 150 PR, social, digital, influence, and creative professionals. Winner of PRovoke 2021 Southeast Asia Consultancy of the Year Awa

rd, Vero has a distinctive approach to earned media, putting digital technology at the core of its business and championing stories of progress. Vero regularly produces research papers examining relationships between brands and audiences, digital trends, and emerging cultural impact. Vero produces playbooks for brands on topics such as but not limited to management of disinformation threats, and the media ecosystem of esports.

19/08/2026

What a night! 🏆🏆🏆🏆🏆

The Vero and Mad Hat squad entered last night’s PRovoke Media SABRE Awards Asia-Pacific 2026 with several shortlisted campaigns, some very proud teammates, and all our fingers crossed. And we came home with five trophies to celebrate:

🔥 Vero
Best Asia Agency to Work For

⭐️ Mad Hat Asia
Asia Agency of the Year

🐾 Royal Canin — Healthy is Worthy
Winner, South-East Asia

⚙️ Bosch — Rule Like a Bosch
Winner, Integrated Marketing

🏅 Brian Griffin
Individual Achievement Award

A huge thank you to our partners for trusting us with their brands and challenges, to our Vero and Mad Hat Asia teammates for making the magic happen, and to PRovoke Media for bringing the industry together to celebrate.

To our friends across the industry — thank you for celebrating with us. ❤️

14/08/2026

The rules of content discovery are changing. That's why we built Editorial IQ to help brands navigate what comes next.

As audiences move seamlessly between search results, media, social platforms, and AI-generated answers, content can’t be designed for one channel at a time. So our content team asked: What if we stopped thinking about content in silos?

That thinking became Editorial IQ, Vero’s AI-powered content optimization tool that evaluates content across Media, SEO, and GEO to help teams create content that builds trust wherever people discover information.

💡Read more about how Editorial IQ at vero-asean.com.

04/08/2026

At Vero, we've believe that great work starts with great workplaces — a belief that has shaped the kind of company we’re trying to build.

From our unlimited leave and hybrid work policies, to getting B Corp-certified and signing the Clean Creatives Pledge, every decision comes back to the same idea: Create a workplace where talented people can do meaningful work, grow together, and enjoy the journey.

That’s why we’re honored to be named PRovoke Media’s Best PR Agency to Work For in Asia. This recognition belongs to every single team member who makes Vero what it is, every single day.

30/07/2026

Introducing The Southeast Asia Consumer Tech Trust Score 2026.

Everyday technology may run on electricity and infrastructure, but the success of tech brands also greatly depends on something far less technical: consumer trust.

This new collaborative study by Vero and Kadence International examines the levels of trust consumers place in technology tools and services. Learn which tech categories have earned consumer confidence, which ones still need to prove reliability, and why this trust ranking matters for Southeast Asia’s next stage of digital growth.

Scan the QR code or visit vero-asean.com to access the report for free.

27/07/2026

AI turning simple queries into instant answers has prompted brands to rethink their visibility.

To help brands show up with greater credibility, clarity, and authority in AI-generated answers, Vero and Mad Hat Asia (Mad Hat Asia 🎩) have launched Own the Answer, a new offering designed to strengthen how brands are discovered, understood, and cited by large language models.

The initiative is led by the Own the Answer Council, a cross-agency team of communications and data specialists from Vero and Mad Hat Asia, and is now available to brands and enterprises across Southeast Asia.

“Our mission has always been to ensure our clients are understood and strongly represented wherever opinions are formed and decisions are made,” said Rengeeta Rendava. “AI is simply the next environment where reputations are built. The organizations that succeed are those communicating with enough clarity, authority, and consistency to become trusted sources that AI is confident citing.”

Learn more at vero-asean.com

22/07/2026

Three entries, three shortlisted campaigns.

We're thrilled to be finalists at the PRovoke Media SABRE Awards Asia-Pacific 2026.

Each campaign is a testament to our teams’ creative thinking, strong partnerships, and hard work. We’re so grateful to our partners for trusting us with these stories, and to every single person who helped bring them to life.

Our shortlisted campaigns:
🐾 Healthy is Worthy — Royal Canin Thailand (South-East Asia)
⚙️ Rule Like a Bosch — Bosch Vietnam (Integrated Marketing)
💡 AI Ready ASEAN — ASEAN Foundation (Engaging Society: Public Education)

Congratulations to all of this year's finalists! We look forward to celebrating with the industry in Singapore in August.

22/07/2026

The best communicators will not just use AI. They will know how to build and lead with it.

That’s why we’ve partnered with Humantyze to host a two-day AI Hackathon for our teams across Southeast Asia. Bringing together teammates from Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, the program will focus on vibe coding and agentic AI through hands-on workshops and real consulting challenges.

At Vero, we believe this investment is as much about people as it is about the technology. Giving this opportunity for our people to experiment, collaborate, and build is part of our long-term initiative for AI capability across Vero, Vero Advocacy, and Mad Hat Asia () — one that will strengthen the way we deliver strategic advice and creative solutions for our clients.

A big thank you to David Ko and the team for partnering with us on this initiative. We're excited to share what our teams build in Bangkok!

💡 Read more at vero-asean.com.

20/07/2026

AI is changing how people discover brands.

Instead of scrolling through search results, more and more people are asking ChatGPT, Gemini, Perplexity, and other AI tools for recommendations — and making decisions based on the answers they receive.

For brands, this shift in consumer behavior is changing the fundamental rules of digital visibility.

That’s why we partnered with SB Digital to build Southeast Asia’s first integrated AI Discovery practice, with a goal of helping brands:
✨ Improve AI visibility
✨ Build trust across AI-generated answers
✨ Prepare for the future of LLM media buying

Alongside SB Digital, we believe that the future of brand visibility will combine earned influence, technical optimization, and paid AI discovery into one integrated strategy.

Read more about our partnership and why AI Discovery Strategy matters for brands across Southeast Asia at vero-asean.com.

17/07/2026

For many brands, reposting media coverage feels harmless. In Vietnam, it may no longer be that simple.

Vietnam has enforced new digital media rules. Effective July 1, 2026, Decrees 237/2026 and 174/2026 raise important considerations for how businesses use third-party content, manage owned channels, and distinguish brand communications from journalism.

In our latest analysis, we unpack what these reforms mean for international brands, and what considerations communications teams should make as implementation continues to evolve.

💭 Read the full article at vero-asean.com.

08/07/2026

Vero's work with Bosch Vietnam has been named Best Social Media Campaign at the BSI Awards 2026! 🎉

Rule Like a Bosch used Bosch’s global platform to create a distinctly Vietnamese moment—celebrating pride, precision, and the joy of doing things right. The campaign tapped into ideas of authority and household mastery, blending them with a heartfelt portrayal of men’s love for family.

A truly meaningful collaboration between Vero and Bosch, and a proud recognition for everyone who helped bring the campaign to life.

Learn more about our work with Bosch at vero-asean.com