澔岳溝通 DNF Communications

Home
澔岳溝通 DNF Communications

澔岳溝通是專業的行銷公關顧問公司，提供品牌策略、形象宣傳、概念溝通、公關社群及活動規劃等專業服務。
We are a boutique MARCOM consultancy offering strategic marketing, communications and digital solutions.

03/06/2026

體驗，正在成為新的品牌價值 🌍

從航空、旅宿，到 FMCG、生活風格與地產產業，
我們正看見一個明顯的轉變。

品牌不再只由「賣什麼」定義，
而是由「人們如何感受它」所定義。

這樣的轉變，也正在重新塑造品牌溝通：
▪️ 從功能走向情緒
▪️ 從交易走向旅程
▪️ 從產品走向體驗與記憶

對品牌而言，真正的挑戰，
早已不只是曝光與能見度。

而是如何設計出
能被感受、記住，甚至願意分享的體驗。

以體驗為核心的品牌敘事，
正逐漸成為建立品牌價值的重要方式。

Experience is becoming the new brand currency.

Across industries, from aviation and hospitality to FMCG, lifestyle, and property, we’re seeing a clear shift.

Brands are no longer defined solely by what they sell, but by how they are experienced.

This shift is reshaping how brands communicate:
▪️ From features to emotion
▪️ From transactions to journeys
▪️ From products to experiences and memories

For brands, the challenge is no longer just about visibility.

It’s about designing experiences that people can connect with, remember, and share.

Experience-led storytelling is becoming one of the most powerful ways to build brand value today.

#澔岳溝通

15/04/2026

奢華在進化，敘事在翻新。
我們正見證旅遊品牌的新語境。✈️

舒適與高規格當然重要，但已經不再是全部。
現在的旅客更在意旅程中的「溫度」：那種與文化、與地方產生的真實連結。
當設計、美食與藝術交織成人的互動，目的地才開始變得立體，也才真正被記住。

於是，品牌溝通的角色也跟著變了。
在 DNF 的觀察中，有三個很有趣的轉向：
▪️ 體驗，走在規格前面（感覺對了，規格才更有意義）
▪️ 故事，比功能傳得更遠（人們記得的是故事，不是說明書）
▪️ 情感，才是記憶的形狀（打動心裡的，通常不是硬體）

當產品持續創新，品牌如何敘事，本身就是旅程的一部分。
我們整理了幾項關鍵的公關洞察，與你分享這場正在發生的轉變。

Luxury travel is changing.
So is the way brands tell their stories.

Comfort and exclusivity remain important, but they are no longer the whole story.
Travelers today increasingly look for experiences that feel personal, culturally grounded and memorable. Journeys are shaped not only by destinations, but also by design, gastronomy, art and human encounters that bring a place to life.

In this evolving landscape, communication also plays a different role.

Three shifts stood out to us at DNF:
▪️ Experience comes before specification.
Travelers increasingly respond to journeys that feel meaningful, personal and culturally grounded.
▪️ Stories travel further than features.
Cross-industry collaborations with fashion, art and lifestyle brands are expanding how destinations tell their stories.
▪️ Emotion shapes memory.
Small human moments and thoughtful details often stay longer than traditional symbols of luxury.

These observations echo findings from the Agility Research & Strategy × Heavens Portfolio TrendLens study, which highlights the growing importance of experiential luxury and emotional connection in travel.
As travel brands and destinations continue to innovate, the way these experiences are communicated increasingly becomes part of the journey itself.

In the carousel, we share a few reflections from a PR and communications perspective on how luxury travel storytelling is evolving.

#澔岳溝通

25/03/2026

生活方式，正成為品牌溝通的新語言。 ✨

在當今的市場中，
頂尖品牌賣的不進步是產品，而是一種「生活的樣貌」。

這股浪潮正跨越產業界限。
從地產開發、航空服務到民生消費品，
品牌不再只是擺在貨架上的選項，
而是進入了消費者的客廳、清晨的咖啡儀式，
甚至是他們週末的跑團聚會中。

當品牌開始學會「生活」，溝通邏輯也隨之進化：
▪️ 從賣產品到賣體驗：空間不再只是銷售點，更是文化的發生地。
▪️ 從交易到款待思維：跨產業服務邊界正在模糊，「氛圍感」才是硬道理。
▪️ 日常中的微奢華：高端不再是偶爾為之，而是嵌入每天的自我獎勵。
▪️ 從消費者到共同體：成功的品牌，是讓一群志同道合的人找到歸屬感。

如果拿掉產品，你的品牌還剩下什麼樣的生活態度？
定義這份「態度」，正是溝通最有價值的地方。
你的品牌，找到它的語言了嗎？

Lifestyle is becoming the language of brands.

Many brands today are not only selling products.
They are selling a way of living.

From concept stores that feel like cultural spaces, to premium products integrated into daily rituals, to communities built around shared passions, we see brands increasingly communicating through lifestyle.

This shift is happening across industries, from hospitality and aviation to FMCG, lifestyle and property.

But the real question for brands is not simply following a trend. It is understanding what kind of life their brand represents.

In this carousel, we share a few observations on how lifestyle is reshaping brand communication.

How is your brand expressing its lifestyle today?

#澔岳溝通

13/02/2026

新春愉快！🧧
馬年，願一切馬上「豐」。
靈感更豐、合作更豐、成果更豐。

新的一年，
下一個里程碑，一起走到。

Happy Lunar New Year!

Wishing you a year of abundance
in ideas, collaboration, and outcomes.

Here’s to meaningful connections
and the next milestone, together.

#澔岳溝通

31/12/2025

新年快樂！🎉

我們珍惜一路累積的對話與連結，
迎接新的一年，也迎來更多可能，
與更多夥伴，一起走向下一個里程碑。
期待共創佳績！

Happy New Year!

As the year comes to a close, we’re grateful for the conversations and connections that shaped the journey.

Looking ahead to the new year, we’re excited about what’s ahead and the milestones we will create together.

Here’s to meaningful connections and what we can build next.
Next milestone, together.

#澔岳溝通

10/12/2025

節慶考驗的，其實是品牌怎麼說話。✨

節慶期間，消費者與品牌的距離會自然拉近，但真正創造連結的不是紅綠燈飾，而是細膩一致的溝通。

我們觀察到，今年許多品牌開始從「特定節日」轉向更普世的情境，例如天氣轉涼、與親友相聚、迎接新的一年。這些時刻常常比節慶符號本身更能留下記憶點。

在這些節慶前後的時刻中，被記住的品牌通常具有幾個特質：
▪️ 語氣真實、自然、有節奏
▪️ 故事具體、不誇張，但有畫面
▪️ 價值先於聲量，貼心的資訊與小小的心意往往比過度熱鬧更動人
▪️ 溝通具包容性，談共同感受而非僅限於單一節慶

接下來，我們會在輪播中從公關與溝通策略的角度，提出幾個能幫助品牌在節慶期間表達得更清晰、更有共鳴的觀察與提問。

Moments that stay, messages that matter.

During the holiday season, the distance between consumers and brands naturally feels a little closer. But what truly builds connection is not the lights or the décor. It is communication that feels consistent, thoughtful and human.

This year, we have seen more brands shift from focusing on a single holiday and toward more universal moments such as cooler days, time with loved ones and the sense of a new beginning. These quiet transitions often leave a deeper impression than any festive symbol.

Brands that stay with people during this season often share a few qualities:
▪️ A tone that feels natural and genuine
▪️ Stories that are specific, grounded and easy to picture
▪️ Value before volume. Helpful content and small gestures often speak louder than hype
▪️ Inclusive communication with language rooted in shared human experiences

In our upcoming carousel, we will share reflections from a PR and communications perspective on how brands can create holiday communication that lasts.

What kind of holiday messaging stays with you?

#澔岳溝通

03/12/2025

讓藝術說話，讓善意抵達。 🐾

這個專案從多倫多開始，
只因為一疊被擱置的畫布，
以及一位想把小事變成好事的藝術家。
陳岳琳提出一個簡單的邀請：
捐款給任何動保或救援單位，她就為你畫一幅貓咪肖像。

故事很快跨越五個地方。
來自台灣、加拿大、英國、美國、日本的百位貓奴響應了這份溫度。
一筆捐款、一幅畫、一段故事，串起一條跨國的善意之鏈。

2023年，我們把展覽帶到台北。
從策展到動線、從內容到氛圍，
我們希望每位走進展場的人，都能感受到這份初衷：
藝術的溫度、善意的力量，以及創意讓世界變得更柔軟的可能。

藝術會連結人。
故事會讓人靠近。
而每一個小小的善意，都能成為世界的亮光。

When art travels, kindness follows.

This project started in Toronto, with a stack of unused canvases and an artist who wanted to turn something small into something meaningful.
Linda Chen invited cat owners to donate to any rescue group they cared about, and in return, she would paint their cat.

What happened next connected five places in the most unexpected way.
More than one hundred cat lovers from Taiwan, Canada, the UK, the US and Japan joined in.
One donation, one portrait, one story at a time.

105 paintings later, the project had become a global chain of kindness, stitched together by people who simply wanted to do good.

In 2023, DNF brought this exhibition to Taipei.
We curated the space, shaped the flow and crafted a narrative that felt as warm as the project itself.
Our goal was simple: let every visitor feel the intention behind the art, the generosity behind the stories, and the softness that creativity can bring into the world.

Art connects.
People respond.
And sometimes, a small idea becomes a reminder of how gentle the world can be when we choose to add something good to it.

#澔岳溝通

26/11/2025

DNF 觀點：2025 台北國際旅展 🌐

2025 台北國際旅展以全球前三大旅展之姿亮相，
1,600 個展位、123 個國家與城市參與，
讓台灣在國際旅遊版圖中的能見度持續提升。

▪️ 旅客正在從「比價格」走向「看價值」：更重視意義、設計感與情緒共鳴。
▪️ 展覽成為沉浸式品牌場景：科技與永續成為基本配置，故事與文化才是真正的差異化。
▪️ 台灣正成為亞太旅遊合作的重要節點：旅遊局與航空品牌回流，跨境合作動能增加。

這些變化提醒我們：
今日的旅客期待的是清晰、創意與連結，而不只是資訊。
這些趨勢也重新定義品牌該如何溝通，
我們在輪播中整理了幾個實用的方向。

The Taipei International Travel Fair (ITF) stepped onto the global stage this year, joining ITB Berlin and WTM London as one of the world’s top three travel fairs.
With 1,600 booths from 123 countries and cities, the scale and diversity reflected Taiwan’s rising visibility and influence across the travel landscape.

Three shifts stood out to us at DNF:
▪️ Travelers are choosing value, not just price.
▪️ Exhibitions are becoming immersive brand worlds.
▪️ Taiwan is emerging as a regional connector.

These shifts remind us that travelers today expect clarity, creativity and connection, not just information.
These expectations reshape how brands communicate.
We break down a few practical directions in the carousel.

#澔岳溝通

19/11/2025

創意無國界，故事在旅途中延續。🇫🇷🇹🇼

從巴黎到台北，
當故事與靈感在兩個同樣重視創意、美感與人際連結的文化之間流動時，
靈感得以延續，邊界也因此更開闊。

成立於 2013 年的我們，擁有二十年以上的國際品牌傳播經驗，
以策略與創意連結東西文化，打造有溫度、也更真實的品牌故事。

特別感謝 TLN 旅遊生活公關聯盟的法國夥伴 Groupexpression 為我們撰寫這份來自巴黎的介紹，
讓更多人看見台灣市場的創意能量與文化底蘊。

隨著台北至巴黎、米蘭、慕尼黑與布拉格的新航線開通，
台灣正成為亞洲與歐洲交流的重要樞紐。
我們期待在這段國際旅程中，
讓更多來自台灣的故事被世界聽見。✨

Creativity travels well.
Merci GroupExpression for the warm welcome from France.

From Paris to Taipei, stories and ideas travel further when they move between cultures that both celebrate creativity, beauty, and human connection.

Through the Travel Lifestyle Network, we’re excited to keep the exchange flowing, connecting perspectives and sparking new possibilities together.

#澔岳溝通

12/11/2025

當全球待客之道遇見在地靈魂。 ✈️

我們很榮幸參與臺北松山機場環亞貴賓室的盛大開幕，
為首都的高端旅遊體驗開啟全新篇章，同時也是環亞集團在台灣的第五個據點。

當文化遇上匠心，
在地風味、當代藝術與細膩設計，
讓機場的過場時光變成了一段值得珍藏的體驗。

Where global hospitality meets local soul.

The opening of the Plaza Premium Lounge at Taipei Songshan Airport marks a new chapter for premium travel in the capital and the Group’s fifth lounge in Taiwan.

As today’s travelers look for more than luxury, this project was about creating a sense of belonging through Taiwan’s warmth and creativity.
From the very first idea to the opening moment, every detail reflected local flavors, contemporary art, and thoughtful design, turning the airport lounge into a cultural encounter before takeoff.

What made it special was not just the elegant space, but the story it told:
✨ Taiwan’s artistry brought to life by local creators
✨ The taste of home reimagined for global travelers
✨ The spirit of hospitality that connects people beyond borders

We’re grateful to have helped share this story with the world.
When culture meets craftsmanship, travel becomes an experience to remember.

#澔岳溝通

Address

Opening Hours

Monday	10:00 - 17:00
Tuesday	10:00 - 17:00
Wednesday	10:00 - 17:00
Thursday	10:00 - 17:00
Friday	10:00 - 17:00

Telephone

+886223116978

Website

http://www.dnfcommunications.com/

Alerts

Be the first to know and let us send you an email when 澔岳溝通 DNF Communications posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to 澔岳溝通 DNF Communications:

Shortcuts

Address
Telephone
Opening Hours
Alerts
Contact The Business
Claim ownership or report listing

Want your business to be the top-listed Business?

Country:

City: