28/02/2020
The Top 10 Reasons Your Business NEEDS Facebook Ads in 2020 💡
1) Your audience is on Facebook 🌎
There are 2.4 billion people active on Facebook each month. That means you have the opportunity to reach 34% of the WORLD’s population literally anytime you want. There isn’t a bigger available advertising audience in existence.
2) Large Variety of Advertising Objectives to Custom Fit Your Business 📃
Whether your goal is to drive engagement on an article/post, send people to your website to make a purchase or to generate new leads for your business, on Facebook, there IS an advertising objective to help you.
3) An Amazing Suite of Targeting Capabilities 👨👩👧👦
Facebook ads can be targeted to prospects by location, age, gender, interests, demographics, behavior, connections and more. You can also use more advanced targeting tools like Lookalike Audiences; which lets you target people similar to the people who have already engaged with your business 🎯.
4) Re-engage and Upsell to past Customers and Website Visitors 💫
Contrary to popular belief, Facebook isn’t just used to find brand new customers. You can *also* show ads to your PAST website visitors and customers; which is by far the most powerful, ROI driven tool in internet marketing today.
5) Measure your success 📊
Each ad you create can be easily measured using insights, metrics and tools provided by Facebook. With Facebook's measurement tools, you can understand the effectiveness of your ads and figure out which creative drives the best results.
6) Advertise on other social platforms like Instagram, Messenger, WhatsApp and more 🤳🏼
Did you know Facebook Inc., the largest social media platform in the world, also owns the 2ND largest, Instagram? Expand your audience across multiple platforms/channels and hit your prospects with new advertisements all over the web.
7) Much Bigger Reach than Google Adwords 🌐🌐🌐
With Google Adwords, you can only show your ad to people who are searching for a specific thing *right then*, which can make your reach extremely limited, or cause your cost per click to skyrocket due to scarce ad inventory. Facebook lets you show your ads to 2 Billion+ people, REGARDLESS if they’re currently seeking a solution or not; which allows you to be much more proactive and reach out and GRAB prospects with your advertising, rather than sitting back like a lame duck waiting on them to come to you. 🦆😟❌
8)Promote With Powerful Videos and Interactive Ads 📹📺
Studies show video ads cause people to engage 3x more than static image ads, and convert at 2x the rate. Unlike Google Adwords and Bing, Facebook allows you to utilize the power of video which literally guarantees your business a better opportunity at success 🍾.
9) Flexible Advertising 🤸♀️: Limit your ad spend to any budget Big or Small 💰 > 💰💰💰
With a TV or Radio Ad, for example, you’re going to pay a flat rate of thousands of dollars, no matter how many people *actually see* your ad. With Facebook, you can pay as little as $5 for your advertising, and you ONLY PAY for those who actually lay eyes on your ads. Only 1,000 people see your ad? You’re going to pay less than if 10,000 people saw it. With TV and Radio, you pay the *same high rate* no matter if 10 people saw your ad or 10,000; keeping you STUCK at the same inflated flat rate pricing REGARDLESS of real world product exposure. Bad. Very bad. 😡👎
10) Word-of-Mouth and Viral Potential 🗣️ >> 👩👦👨
Being a “Social” Media Network at its core, all of your Facebook Ads are sharable. This means you can get extra views, for free, when others refer your product to their followers etc. With some creativity, there is also good potential for your ad to go viral; something that is literally impossible with other forms of advertising like TV and Google Adwords.
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Taking The Dive 🤿 🏊♂️
In Summary: In 20 20, if you aren’t using Facebook Ads in *some capacity* to advertise your business, not only are you leaving money on the table, but you very well could be putting the final nails in your business coffin. 🔨
Your competitors are using Facebook to grow profits, innovate, and ultimately try to kick your butt; but thankfully using these tactics you can quickly even the playing field.
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AdTribe is a Facebook Ads Agency specializing in E-commerce. For help on your project or to simply say hello, you can reach us at [email protected]
