03/10/2019
On the eve of Local Story’s fourth anniversary, I want to reflect on some of the amazing partnerships we’ve had so far, and use this platform to help promote the awe-inspiring work they do every day.
The first partner Local Story ever worked with is a small charity run out of England and Thailand called The Karen Hilltribes Trust (KHT). KHT works in Northwest Thailand, along the Thai-Myanmar border in a region called Mae Hong Son. While there are a plethora of organizations working with Karen refugees, very few organizations are devoted to the Karen people who have settled in communities, often generations ago. These Karen live in a quasi-legal state; the Thai authorities have allowed Karen communities to exist and sometimes grow, but they don’t have access to the same social services the Thai government provides to Thai citizens.
I can still remember where I was when I got the phone call from KHT telling me that they wanted to move forward with telling stories of the Karen people. For a first-time small business owner, getting my first client was an affirmation not only of my hard work, but of my values: that storytelling was something worth investing in, even for small organizations such as KHT where every penny has to be stretched. An interesting take-away from that first assignment was that the “least planned” story, a story about the faith and day-to-day practices of the Karen people, ended up being everyone’s favorite.
I had to reread our contract to remember how it came to fruition: “A video focusing on a specific story within the KHT, with the co-creation team being led through the entire storytelling process. (5-10 minutes in length)” I had forgotten that we’d used a co-creation process for that story, but rereading the language and then rewatching the video, it makes sense.
The co-creation process is where stories are brainstormed with a variety of stakeholders, including filmmakers and non-profit staff, to be sure, but also the people whose stories we’re telling. Of course it ended up being everyone’s favorite story—it was their idea, not mine! The video doesn’t have a traditional story arc, nor does it try to. Instead, Local Story and KHT let the stories of the Karen people form the structure of the story, confident that was enough to capture people’s interest.
We don’t use the co-creation process often enough, and I personally don’t highlight the value the process brings as much as I should. When I’m in “pitching client” mode it can be counter-intuitive to slow the process down a bit, particularly when time and money are at a premium. But that’s why we’re doing this retrospective, right? To learn from what’s worked in the past, and grow from that. There’s more to come in the weeks ahead, so stay tuned and please share this post on Facebook if it’s enjoyable--it really helps us reach more people!