Alignment Business Services

11/04/2025

Yesterday I started building the framework for an email sequence for a returning client. She wanted to start with her own former clients, so we're focusing on reconnecting, reminding them of why they chose to work with her in the first place, and how she can continue to help them going forward.
Why isn't she using AI for this?
While AI could scan her website and figure out why clients book with her in the first place, because I've talked with her, I know her clients don't book with her because of her website.
Oh, sure, her website is beautiful, and it spells out her services very well, establishes her as an authority in her field, and ranks well in her local area. But people don't book her because of her website.
Every week when I email her an update of what I've worked on, she asks about my daughter with a chronic illness. She sent me flowers when I had my gallbladder removed. When she went on vacation during a period when I would normally invoice her, she requested that I invoice her early so I wasn't waiting for payment.
She's compassionate, she cares about people, and she's deeply empathetic...and that's why people book with her.
AI can't capture that.
But I can. And she needs her former clients to be reminded of those qualities so that they will want yo work with her again the next time they need the services she provides.
Sure, AI can tell me every step in a complicated funnel, but it can't show my client as a compassionate person, which is a quality that's lacking in her field.
But I can.
And I will.

05/20/2025

Blog posts are an important part of your SEO strategy. It’s something we specialize in here at Alignment Business Services. Are you ready to increase your SEO, connect with leads, and tell the story of your business? Let’s get started with some blog posts for your business! Order a blog post for your business today!

Get a keyword rich blog post from Top rated Upwork Freelancer Keisha P with 100% job success rate.

05/12/2025

05/07/2025

Remember the goals you set when you started your business?

Maybe you’ve updated some of those goals, and that’s great!

Whether you’re sticking with the original goals or you’ve got some updated goals, it’s essential to work towards reaching them. But sometimes, somewhere in the day-to-day, it’s easy to feel like you’re not making progress. Usually, that feeling is born of frustration, of being overwhelmed, of feeling like you’re spinning your wheels.

Business owners often get stuck in this place where they feel like they need to handle everything themselves. Whether it’s a need to control the situation, a matter of pride, or a feeling like you should be the one handling it, it’s rooted in the idea that this is YOUR business. And that’s a valid feeling. You’re the one doing the hard work of building this business. You’ve worked your ass off to get to this point, and letting go of a piece of it is incredibly hard.

That’s why it’s important to work with someone who considers themselves more than just a hired gun. More than an “assistant” who helps out occasionally. You need to hire a team of professionals who are invested in your business. You need to hire someone who understands how it feels to build a business; someone who can feel like a partner in your business.

Bringing in a partner means you’re bringing in someone who understands your goals and is just as invested as you in reaching them. Someone who can look deep into your business, take it down to the nuts and bolts, and tinker with the systems and the pieces, updating, working, driving your business in the direction of success.

If the partner you’re looking for is someone experienced in marketing, can handle tasks like social media management, content strategy, blog post writing, and SEO, then we should talk. I’d love to introduce you to one of my professional marketing assistants!

Let’s get started bringing your business into alignment with your goals!

05/06/2025

What is your email marketing doing for your business?

For most businesses, the answer is nothing, and that’s usually because you don’t have any automated processes set up. You’re sending out a newsletter once a month or once a week, but you’re not doing anything special when a customer signs up for your newsletter, when they abandon a cart, or when they make a purchase from you. And that, my friend, is money left on the table.

You need some email marketing automations. These are email sequences that fire automatically once a certain action is taken by a lead or customer. These actions can include:

-Newsletter sign up (turn the prospect from a cold lead to a warm lead by educating them about your products or services)
-Cart abandonment (reminders to come back and purchase, additional products or services that other people who purchased what they have in their cart also purchased)
-Make a purchase (education about other products or services, invitations to VIP programs, private Facebook groups, re-purchase reminders)
-Sign up for a webinar, class, or freebie (turn the prospect from a warm lead to a hot lead by educating them about your products or services, educate about value adds and discounts exclusively available to participants)
-Join your Facebook group (give an overview of what they can expect, exclusive information, steer towards purchase)
-Mailing list maintenance (emails to non-opens, incentivize opens with coupons or discounts, leading to leaner mailing lists with better open rates)

Adding these kinds of automations can multiply the number of interactions you have with leads and customers! That means even more chances to get them to follow through with their purchase plans or move forward on their customer journey! Even better, they are “set it and forget it” marketing tools that allow you to profit for months and even years from a one-time set up, although occasional mailing list maintenance will help keep your costs down and your open rate higher.

Are you ready to set up some marketing automations? You can message us here or check out our listing at https://www.upwork.com/services/product/marketing-an-automated-email-series-with-10-emails-1768069818776940544?ref=project_share&tier=1. We have a variety of levels of service, depending on whether or not you need copywriting or template design!

We can’t wait to help you bring your business into alignment with your goals!

04/28/2025

Perspective is everything!
Usually I'm sitting at my desk plotting and chipping away at my plans for world domination (for myself and my clients)!
This week I'm taking advantage of every perk offered by working remotely. I'm working from my daughter's couch, helping out with my grandkids, and having a blast.
My kids were little bitty when I became a business owner, but it was all about family when I got started. I needed that type of flexibility. Today, I guess it's the same, because being a business owner allowed me to pack a few bags and drive a few hours so I could come help my daughter when she needed it.
What is your why? Have you lost sight of it as you got busy? Do you feel so overwhelmed that there's no way you could pick up and take off for a week and run your business remotely without missing a beat? Can my team and I help you find it again? Can we help you bring more clients to the table? Can we put together an SEO strategy for you? Write some blog posts? Automate or take over your marketing processes so you, too, can snuggle with a 🐶 who loves you while you work so you can enjoy your evening with people you love?
Let's chat!

04/21/2025

Look, Mondays are awful. We get it. Here are some ways we minimize the stress on Mondays:
-Don't open your schedule for external meetings on Mondays.
-Schedule prep time for the week. Keisha, our owner, calls this "Agency CEO Time." This allows her to set her goals for the week and make tangible progress towards them. If it happens on Monday, it helps set the mood for the week.
-Plan for "just the basics" on Mondays. That way, you won't get overwhelmed when other, unplanned stuff inevitably comes up.
-Check in with your VA for a plan for the week. If they don't do a "weekly kick-off" or something similar, ask them to start one. That way, by Monday afternoon, you should have a good handle on what they are working on for you this week. That helps you plan what you need to have ready to go for them, and know what to expect from them by end of week.
Hopefully these tips help you manage Mondays a little more effectively and dread them a little less!

04/07/2025

Is it time to hire a marketing team?

Are you tired of telling yourself that today is the day you’ll put together a social media strategy only to find yourself without one at the end of your work day?
Do you struggle with ideas for blog posts?
Are you always in a time crunch but you know you need to improve your marketing?
Do you feel like you’re leaving money on the table because you’re not connecting with enough leads?

If you answered yes to any of these questions, then we need to talk! Alignment Business Services has a ready-made marketing team that is ready to handle your needs and get your marketing on track!
Let’s get your business into alignment with your goals!

04/04/2025

What can email automations do for you?

Email automations can clarify your business to your leads.
Email automations can help recover abandoned carts.
Email automations can help build deeper connections with your ideal customer avatar.

The bottom line is, email automations can help your business build brand awareness, convert leads to buyers, and increase total sales. Is it time for your business to start using email automations?

Message me to learn more, or order your first automation today! https://www.upwork.com/services/product/marketing-an-automated-email-series-with-10-emails-1768069818776940544?ref=project_share&tier=2

03/28/2025

It's almost the end of the month! Did you meet your goals for the month?

03/25/2025

You may be unsure whether it's time to hire an Online Business Manager (OBM). I've put together this list of eight situations that are key indicators that it's time to hire an .

1. If you have no SOPs in place, then it's going to be very hard to hire new staff and have any kind of expectation of success. Not everyone picks up instructions the first time through, and not having written operating procedures means you're going to be wasting time re-training someone rather than letting them find the solution themselves.

2. Losing track of leads is a death knell. You're in trouble if you can't look at a lead and immediately know where they are in the buyer's journey. Many small businesses will wait to set up a CRM, thinking they don't need one until they are bigger or hesitant to make the time investment. But I can tell you, if you're losing track of leads, the time is now.

3. If you're not following up with your customers, whether it's for the review or to get follow-up sales, you're leaving money on the table. Implementing an email automation for after purchase/service delivery will pay for itself fairly quickly!

4. If your team is frustrated, they aren't operating at top efficiency! They KNOW you're leaving money on the table and hate seeing it.

5. File management is a PITA. But if you don't have a central file storage system, you're going to be in trouble. All it takes is one person being out on extended, unplanned sick leave for you to see just how precarious your situation is!

6. Without a system for task management, you run the risk of duplicating work and some tasks going undone. Customers will be unhappy and you may lose more business if they leave negative reviews.

7. Without a cohesive launch process, you'll be unable to launch new products or services smoothly.

8. Without strategies, your business will fail. Every new customer comes to you through luck rather than by work, so you can't make it happen again. You don't know when you need to hire new people because you can't anticipate client load.

So, is it time?
Let's chat!

03/24/2025

How many projects have you started and left unfinished in the last six months? Is it because you had to turn your attention to other matters, or because you're chronically unorganized? Either way, my team can help!