The PPC Gurus

10/03/2016

Understanding AdWords and PPC auction process is crucial for a successful campaign. Understanding ROI formulas is just as important---if not more.

10/03/2016

Sometimes, you need a little extra boost for certain products or services. PPC tactics can help get the word out, and I’m going to show you how in six steps.

30/10/2015

Friday Tip: Leverage the Search Query & Impression Share Reports to Further Optimize PPC Performance

23/10/2015

Friday Tip: Analyze impression shares every few weeks to identify accounts that are losing impressions from rank and budget

20/10/2015

9 Tips on How to Boost Sales This Holiday Season

goo.gl/UBk4Wm

20/10/2015

SEO is as much about teamwork as it is about technical strategies. Learn what people skills both clients and SEOs need for successful SEO.

19/10/2015

5 of the Most Important Benefits of Google AdWords for Start-ups and Small Businesses

http://ow.ly/TzZZI

16/10/2015

Friday Tip: Create a Separate, Themed Campaign for the Holidays, and Analyze Last Year's Data to Make Adjustments

http://ow.ly/TtZpF

14/10/2015

Check out our new blog!

It's on "9 of the Most Essential Tips for Boosting Holiday Sales"

Whether you're a restoration company or an e-commerce company, this blog will provide you with tips on how to make your PPC campaign successful during the holiday season.

Whether you’re a restoration company or an e-commerce business, these 9 PPC tips will help you capitalize on sales during the holidays

14/10/2015

Does your call to action need a face lift? We've compiled a list of 20 different types of calls to action to help bring some variety to your sales pitch.

13/10/2015

Google has announced that mobile has now taken over desktop for the most searches by device type

Google also says it has indexed 100 million links within apps.

12/10/2015

12 Years Ago, The PPC Gurus' owner, Michael Gough, was establishing himself in the Albany area after the success of his magazine "Capital Region Living". At the time, he also owned a marketing firm just outside of Albany NY called The Business Source.

Today, Michael Gough and his employees have helped hundreds of businesses achieve their marketing goals. Check out his article from 2003 in the Albany Business Review.

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