09/02/2026
Doing a great job isn't always enough to stay top of mind.
You can give someone incredible service, build a great relationship, and three years later… they may not think of you when they need your help again.
It's usually not because you did anything wrong.
Life gets busy. People forget.
That's why staying connected matters.
Call someone you haven't talked to in a while.
Comment on something they posted.
Send a quick text just to check in.
And don't make every conversation about business.
You don't stay top of mind by constantly selling to people. You stay top of mind by staying connected to them.
Who’s one person you haven't talked to in a while that you should reach out to today?