The Agile Brand

The Agile Brand Home of the top-ranked enterprise marketing podcast, The Agile Brand with Greg Kihlström, plus B2B Agility, Agile Brand Guide and more.

82% of organizations have adopted some level of API-first developmentSource: Postman: Navigating the AI-First API Landsc...
09/02/2026

82% of organizations have adopted some level of API-first development

Source: Postman: Navigating the AI-First API Landscape: Strategic Imperatives for Enterprise Leaders | Company: Postman | Year: 2025
https://buff.ly/x4MoZlW

(this image was AI-generated; please forgive any typos or other confident nonsense)

09/02/2026

🎧 NEW EPISODE: Canva CMO Meghan Gendelman on keeping your brand strong at scale - Listen: https://buff.ly/HQA9qof

When every employee can produce polished, on-brand-looking content in seconds, who actually owns the brand anymore?

Agility requires guardrails, not just accelerators. Moving fast is only an advantage if the organization is still moving as one recognizable company.

Today we're going to talk about the gap that opens up between how fast AI lets an organization produce and how well its brand actually holds together as that output scales. We'll explore:

- What really gets diluted when content creation is democratized — and how quickly that compounds
- Treating brand as infrastructure: building systems that guide AI-generated work rather than teams that police it after the fact
- Why investment in brand governance has to scale in lockstep with investment in AI tools

To help me discuss this topic, I'd like to welcome Meghan Gendelman, CMO at Canva.




Don't miss the latest expert-mode and insights:
➡️ Subscribe to : https://buff.ly/Z9er0M1 or
➡️ Subscribe to the on:
Apple: https://buff.ly/BCsQqBw
Spotify: https://buff.ly/bSukYrF
YouTube: https://buff.ly/F2s4kRW

09/02/2026

🎧 NEW EPISODE: One Amazing Thing About Optimizely Virtual Teammates with Kevin Li - Listen: https://buff.ly/s5hERtX

Despite all the marketing tools and AI available today, I don’t know a single marketer that isn’t at least as busy (if not more) than they were a year ago. But what if you could have a virtual teammate that could help you with your marketing work, plus work with the rest of your team (and platforms) seamlessly?

Welcome to One Amazing About Optimizely. Today we’re talking with Kevin Li, SVP, Product at Optimizely and he will be sharing one amazing thing about their Virtual Teammates with us today.




Don't miss the latest and platform demos

➡️ Subscribe to : https://buff.ly/QWuILnt or
➡️ Subscribe to the on:
YouTube: https://buff.ly/vg7ZdAi

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09/02/2026

New book, out now: The Agile Brand Guide: GEO.
Your buyers are asking ChatGPT and Perplexity what to buy and who to trust.

Your brand shows up in those answers, correctly or otherwise.

Get the book now:: https://buff.ly/trihS6q

09/02/2026

🎧 NEW EPISODE: Scrunch's Head of Marketing Kevin White on being cited, not just found - Listen: https://buff.ly/HQA9qof

Kevin White, Head of Marketing at Scrunch, argues that referral traffic from ChatGPT is the wrong instrument for measuring AI search — and that the real question is whether a model represents your brand accurately when no one clicks at all. He and Greg Kihlström get into what to build and what to measure instead.
"AI search" is several different problems wearing one label. A crawler pulling your content, a model synthesizing an answer, and an agent acting on someone's behalf are not the same event — and teams that treat them as one end up optimizing for the wrong thing.
A website now serves two readers with different needs. White on what changes structurally when the page has to work for a human and for a machine that will compress it into three sentences.
Visibility is probabilistic, so accountability has to change. The same prompt can surface your brand one day and skip it the next. White on what a marketing leader can honestly commit to a CMO or a board in that environment.



Don't miss the latest expert-mode and insights:
➡️ Subscribe to : https://buff.ly/Z9er0M1 or
➡️ Subscribe to the on:
Apple: https://buff.ly/BCsQqBw
Spotify: https://buff.ly/bSukYrF
YouTube: https://buff.ly/F2s4kRW

🎧 NEW EPISODE: Canva CMO Meghan Gendelman on keeping your brand strong at scale - Listen: https://buff.ly/HQA9qof When e...
09/02/2026

🎧 NEW EPISODE: Canva CMO Meghan Gendelman on keeping your brand strong at scale - Listen: https://buff.ly/HQA9qof

When every employee can produce polished, on-brand-looking content in seconds, who actually owns the brand anymore?

Agility requires guardrails, not just accelerators. Moving fast is only an advantage if the organization is still moving as one recognizable company.

Today we're going to talk about the gap that opens up between how fast AI lets an organization produce and how well its brand actually holds together as that output scales. We'll explore:

- What really gets diluted when content creation is democratized — and how quickly that compounds
- Treating brand as infrastructure: building systems that guide AI-generated work rather than teams that police it after the fact
- Why investment in brand governance has to scale in lockstep with investment in AI tools

To help me discuss this topic, I'd like to welcome Meghan Gendelman, CMO at Canva.




Don't miss the latest expert-mode and insights:
➡️ Subscribe to : https://buff.ly/Z9er0M1 or
➡️ Subscribe to the on:
Apple: https://buff.ly/BCsQqBw
Spotify: https://buff.ly/bSukYrF
YouTube: https://buff.ly/F2s4kRW

09/02/2026

📖 What no one tells you about working for yourself.

Learn how to be more successful as a solopreneur by exploring the lives and challenges of seven individuals.

Get the book:: https://buff.ly/tL67PYS

🎧 NEW EPISODE: One Amazing Thing About Optimizely Virtual Teammates with Kevin Li - Listen: https://buff.ly/s5hERtX Desp...
09/01/2026

🎧 NEW EPISODE: One Amazing Thing About Optimizely Virtual Teammates with Kevin Li - Listen: https://buff.ly/s5hERtX

Despite all the marketing tools and AI available today, I don’t know a single marketer that isn’t at least as busy (if not more) than they were a year ago. But what if you could have a virtual teammate that could help you with your marketing work, plus work with the rest of your team (and platforms) seamlessly?

Welcome to One Amazing About Optimizely. Today we’re talking with Kevin Li, SVP, Product at Optimizely and he will be sharing one amazing thing about their Virtual Teammates with us today.




Don't miss the latest and platform demos

➡️ Subscribe to : https://buff.ly/QWuILnt or
➡️ Subscribe to the on:
YouTube: https://buff.ly/vg7ZdAi

-technology

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