The Agile Brand

The Agile Brand Home of the top-ranked enterprise marketing podcast, The Agile Brand with Greg Kihlström, plus B2B Agility, Agile Brand Guide and more.

Financially insecure customers' likelihood to trust a business drops by nearly 7 points when facing budget constraintsSo...
06/03/2026

Financially insecure customers' likelihood to trust a business drops by nearly 7 points when facing budget constraints

Source: Qualtrics: Navigating Financial Strain: Why Reliability, Not Price, Drives Customer Loyalty | Company: Qualtrics | Year: 2026
https://buff.ly/WSowcuC

(this image was AI-generated; please forgive any typos or other confident nonsense)

06/03/2026

🎧 EPISODE 62: One Amazing Thing About Extuitive with Pavan Pant - Listen: https://buff.ly/l11YxCe

Placing the right advertisement in front of your audience can have a huge impact, yet testing every single ad with your audience before you run a campaign just isn’t always feasible. But what if you could test campaigns with a digital twin, quickly and accurately?

Welcome to One Amazing About Extuitive. Today we’re talking with Pavan Pant, VP of Growth at Extuitive and he will be sharing one amazing thing about their platform with us today.



Don't miss the latest and platform demos

➡️ Subscribe to : https://buff.ly/QqvwXuR or
➡️ Subscribe to the on:
YouTube: https://buff.ly/iS90Vpr

-technology

06/03/2026

🎧 EPISODE 869: Mintegral's Phoena Pang on the new playbook for performance marketing - Listen: https://buff.ly/vaF9OlM

Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world?
Agility requires marketers to move beyond legacy attribution models and embrace a more dynamic approach to measurement and monetization. This is especially true in the rapidly evolving mobile ecosystem, where the rules of engagement are constantly being rewritten.
Today, we're going to talk about the new playbook for performance marketing in the mobile app ecosystem. We'll explore how to drive growth and measure return on ad spend in an environment defined by signal loss, look at the innovative ad formats that are capturing user attention, and discuss the role of AI in balancing automation with creative effectiveness.
To help me discuss this topic, I'd like to welcome, Phoena Pang, Vice President of Sales and Global Partnerships at Mintegral.



Don't miss the latest expert-mode and insights:
➡️ Subscribe to : https://buff.ly/bVbov4E or
➡️ Subscribe to the on:
Apple: https://buff.ly/KvYB6VN
Spotify: https://buff.ly/tC0hsnw
YouTube: https://buff.ly/iS90Vpr

🎧 EPISODE 869: Mintegral's Phoena Pang on the new playbook for performance marketing - Listen: https://buff.ly/vaF9OlM I...
06/03/2026

🎧 EPISODE 869: Mintegral's Phoena Pang on the new playbook for performance marketing - Listen: https://buff.ly/vaF9OlM

Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world?
Agility requires marketers to move beyond legacy attribution models and embrace a more dynamic approach to measurement and monetization. This is especially true in the rapidly evolving mobile ecosystem, where the rules of engagement are constantly being rewritten.
Today, we're going to talk about the new playbook for performance marketing in the mobile app ecosystem. We'll explore how to drive growth and measure return on ad spend in an environment defined by signal loss, look at the innovative ad formats that are capturing user attention, and discuss the role of AI in balancing automation with creative effectiveness.
To help me discuss this topic, I'd like to welcome, Phoena Pang, Vice President of Sales and Global Partnerships at Mintegral.



Don't miss the latest expert-mode and insights:
➡️ Subscribe to : https://buff.ly/bVbov4E or
➡️ Subscribe to the on:
Apple: https://buff.ly/KvYB6VN
Spotify: https://buff.ly/tC0hsnw
YouTube: https://buff.ly/iS90Vpr

06/03/2026

📖 What no one tells you about working for yourself.

Learn how to be more successful as a solopreneur by exploring the lives and challenges of seven individuals.

Get the book:: https://buff.ly/ouICg1A

06/02/2026

📖 Retail brands are competing for digital customers where experience is a key factor.

The Agile Brand Guide: E-commerce gives marketers insights and ideas to create a better buying experience.

Get the book:: https://buff.ly/EQ4uIkS

🎧 EPISODE 62: One Amazing Thing About Extuitive with Pavan Pant - Listen: https://buff.ly/l11YxCe Placing the right adve...
06/02/2026

🎧 EPISODE 62: One Amazing Thing About Extuitive with Pavan Pant - Listen: https://buff.ly/l11YxCe

Placing the right advertisement in front of your audience can have a huge impact, yet testing every single ad with your audience before you run a campaign just isn’t always feasible. But what if you could test campaigns with a digital twin, quickly and accurately?

Welcome to One Amazing About Extuitive. Today we’re talking with Pavan Pant, VP of Growth at Extuitive and he will be sharing one amazing thing about their platform with us today.



Don't miss the latest and platform demos

➡️ Subscribe to : https://buff.ly/QqvwXuR or
➡️ Subscribe to the on:
YouTube: https://buff.ly/iS90Vpr

-technology

Consumers 45-59 years old have seen a 6.5-point decline in financial well-beingSource: Qualtrics: Navigating Financial S...
06/02/2026

Consumers 45-59 years old have seen a 6.5-point decline in financial well-being

Source: Qualtrics: Navigating Financial Strain: Why Reliability, Not Price, Drives Customer Loyalty | Company: Qualtrics | Year: 2026
https://buff.ly/WSowcuC

(this image was AI-generated; please forgive any typos or other confident nonsense)

New Book: Reach customers where they are with journey orchestration. This new edition features chapters from some of the...
06/02/2026

New Book: Reach customers where they are with journey orchestration.

This new edition features chapters from some of the leading voices in customer journey management and orchestration.

Get the book:: https://buff.ly/nHZZB4x

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