The Agile Brand

Website Contact the business

The Agile Brand Home of the top-ranked enterprise marketing podcast, The Agile Brand with Greg Kihlström, plus B2B Agility, Agile Brand Guide and more.

58% of enterprises lack structured AI training programsSource: Smartcat: Scaling Global Enterprise Growth: Orchestration...
10/17/2026

58% of enterprises lack structured AI training programs

Source: Smartcat: Scaling Global Enterprise Growth: Orchestration, Governance, and Structured AI are Critical for 2026 | Company: Smartcat | Year: 2026
https://buff.ly/svfgUQi

(this image was AI-generated; please forgive any typos or other confident nonsense)

Traffic from LLMs surged by 570% from 2024 to 2025.Source: Scratch and Trendemon: From Content Buffet to Decision Suppor...
10/16/2026

Traffic from LLMs surged by 570% from 2024 to 2025.

Source: Scratch and Trendemon: From Content Buffet to Decision Support: B2B Marketing in the Age of LLMs | Company: Scratch Marketing and Media | Year: 2026
https://buff.ly/ROc6RJ4

(this image was AI-generated; please forgive any typos or other confident nonsense)

🎧 NEW EPISODE: Treasure AI's Brenno Valerio on finding the right time to make martech changes - Listen: https://buff.ly/...
10/16/2026

🎧 NEW EPISODE: Treasure AI's Brenno Valerio on finding the right time to make martech changes - Listen: https://buff.ly/XRfdXS3

Brenno Valerio, Head of Sales, Americas at Treasure AI, joins Greg Kihlström at Agentic World in Miami on consolidating the martech stack and proving AI's value before renewal.
Consolidation is a political decision before it's a technical one. Who on the buying committee resists replacing best-of-breed point solutions, and what kind of proof moves them.
"Agentic" claims need a live pressure test. How skeptical enterprise buyers separate real capability from relabeled automation, and how marketers can plan for an attribution gap where downstream tools like an ESP often get the revenue credit, so the proof of concept produces evidence a CFO will accept.
Engagement-based pricing changes more than the invoice. What it means for procurement teams used to predictable costs, for brands locked into fixed, multi-year contracts, and for how marketing teams decide when to reach out to a customer at all.



Don't miss the latest expert-mode and insights:
➡️ Subscribe to : https://buff.ly/WIgcYXC or
➡️ Subscribe to the on:
Apple: https://buff.ly/YV8ScmJ
Spotify: https://buff.ly/soBd11w
YouTube: https://buff.ly/ZrSKJC0

1.6 times more likely to report higher AI ROI outcomes with unified tech stacksSource: Smartcat: Scaling Global Enterpri...
10/15/2026

1.6 times more likely to report higher AI ROI outcomes with unified tech stacks

Source: Smartcat: Scaling Global Enterprise Growth: Orchestration, Governance, and Structured AI are Critical for 2026 | Company: Smartcat | Year: 2026
https://buff.ly/svfgUQi

(this image was AI-generated; please forgive any typos or other confident nonsense)

12% of enterprises have unified or fully orchestrated content tech stacksSource: Smartcat: Scaling Global Enterprise Gro...
10/14/2026

12% of enterprises have unified or fully orchestrated content tech stacks

Source: Smartcat: Scaling Global Enterprise Growth: Orchestration, Governance, and Structured AI are Critical for 2026 | Company: Smartcat | Year: 2026
https://buff.ly/svfgUQi

(this image was AI-generated; please forgive any typos or other confident nonsense)

10/14/2026

🎧 NEW EPISODE: One Amazing Thing About Jest with Deyan Vitanov - Listen: https://buff.ly/I1u18QM

Want to reach uses but having a hard time cutting through the clutter on app stores, well what if you could turn messaging into a platform for distribution and retention?

Welcome to One Amazing About Jest. Today we’re talking with Deyan Vitanov, Founder + CEO at Jest and they will be sharing one amazing thing about their platform with us today.




Don't miss the latest and platform demos

➡️ Subscribe to : https://buff.ly/KrDuLYT or
➡️ Subscribe to the on:
YouTube: https://buff.ly/VL5z1Mr

-technology

🎧 NEW EPISODE: Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend - Listen: https://buff.ly/XRfdXS3...
10/14/2026

🎧 NEW EPISODE: Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend - Listen: https://buff.ly/XRfdXS3

Dan Weirich, COO & CFO of Treasure AI, explains why the company moved to engagement-based pricing that ties its revenue to customer clicks, and what CMOs should expect as CFOs take a harder look at AI spend. Recorded live at Agentic World 2026 in Miami. **Finance is pumping the brakes on AI spend.** Weirich on how the push to maximize token usage gave way to cost scrutiny, why some high-profile companies didn't see it coming, and what capital discipline looks like for a well-funded vendor in the middle of a hype cycle. **Outcome-based pricing puts the vendor's money where its mouth is.** Why Treasure AI shifted from its 'No Compute' model to engagement-based pricing, what it means for new and existing customers, and whether the rest of the market is headed the same way. **CMOs and CFOs need a closer working relationship.** A CFO's view of how finance and marketing have worked together over the last five years, where the two can partner as marketing's staffing and work change, and how to structure vendor contracts to stay adaptable as the CDP category consolidates.



Don't miss the latest expert-mode and insights:
➡️ Subscribe to : https://buff.ly/WIgcYXC or
➡️ Subscribe to the on:
Apple: https://buff.ly/YV8ScmJ
Spotify: https://buff.ly/soBd11w
YouTube: https://buff.ly/ZrSKJC0

10/14/2026

🎧 NEW EPISODE: Spotlight's John Rockhold on Influence Orchestration in B2B - Listen: https://buff.ly/XRfdXS3

John Rockhold, VP Market Engagement at Spotlight, says AI answer engines treat a company's own content as a ceiling — the citations that move buyers come from sources it doesn't control. He and Greg Kihlström get into what replaces the old B2B influence playbook.
Self-citation is a ceiling, not a strategy. Publishing more owned content doesn't raise AI visibility past a point; third-party validation does the lifting.
Analysts shape the vocabulary, peer platforms get the citation. The two do different jobs, and budget allocated as if they were the same tends to underperform.
Influence is owned by everybody and therefore nobody. Rockhold on what has to change week to week across analyst relations, comms, and customer marketing — not just who it reports to.
By the time a buyer contacts you, the influencing already happened. What that does to a marketing organization still structured around lead generation and MQLs.



Don't miss the latest expert-mode and insights:
➡️ Subscribe to : https://buff.ly/WIgcYXC or
➡️ Subscribe to the on:
Apple: https://buff.ly/YV8ScmJ
Spotify: https://buff.ly/soBd11w
YouTube: https://buff.ly/ZrSKJC0

Address

Arlington, VA

Website

,

Alerts

Be the first to know and let us send you an email when The Agile Brand posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Agile Brand:

Shortcuts

Share

Category