02/17/2026
https://www.linkedin.com/pulse/3-reasons-your-headline-bombed-deanna-blanchard-w1vre
When I was a Clayton Makepeace copy cub, one of the things I remember him saying the most was… “You gotta grab your prospect by the eyeballs!” Clayton knew the power of a headline to either make or break a promotion. In fact, he considered the headline to be MORE important than product benefit...