04/30/2026
Everybody is excited about building an AI twin...
but let’s be real: a lot of these AI twins are off-brand, off-message, and lowkey giving identity crisis.
Just because AI can make content fast doesn’t mean it should make content confused.
That’s why I teach the W.I.T Method:
W — Who
Who are you and who are you called to serve?
I — Identity
What do you sound like, look like, and stand for?
T — Theme
What style, tone, and visual direction makes your brand recognizable?
Because your AI twin should not just exist.
It should be aligned, strategic, and actually feel like you.
That’s how you stop creating random content and start building a real brand with AI.
