Entrepreneur IQ

01/14/2018

Health is the foundation to the success of entrepreneurs. Lee and Emily, true icons of health and success are examples of this. Help them lock down the contest to become America's Fittest and win! Go to the link, vote up to 5 times per day, share and then repeat.

The woman's ultimate source for the best workouts, fat loss, health, nutrition and muscle-building information.

12/29/2017

Social predictions buzzing for 2018? Facebook: AR will rise and VR development will take place on social. Twitter: bot crackdown and image-recognition triggered advertising. IG: More shopping tags and image recognition and visual search options. Snapchat: AR ad options and better search functions. Linkedin: Further Microsoft app integration and improved data options. Last, Pinterest will likely update their "Table Graph" for marketing insights and improve buyable pins. Takeaway? With the continue in rising of social going into 2018, the strategy is key. Learn more at eIQhub.com.

12/29/2017

Most expensive Google keywords going into 2018? #1 is Business Services. The cost per click according to Wordstream is $58.64. This is followed by Bail Bonds, Casino, Lawyer and Asset Management. Organizations should remember that its cost per conversion that matters; not per click. Aim to optimize your quality score in the New Year to drive cost down up to 80%. Strategy is key. Learn more at eIQhub.com.

11/08/2017

Last week we were on the national broadcast The Shrimp Tank discussing entrepreneurship. Check out the podcast to hear some of the insights from the show.

Mike Casey / Entrepreneur IQ (eIQ) & Formula IQ Mike’s career began in the health and supplement industry in 2006 with a focus on increasing sales and customer experience. During that tim…

10/29/2017

Digital downfall? Following Twitter earlier this week, Facebook has announced their new ad transparency initiatives with the ongoing investigations after the elections. As stated by Facebook: “Starting next month, people will be able to click “View Ads” on a Page and view ads a Page is running, whether or not the person viewing is in the intended target audience for the ad." If that wasn't enough pressure, an area bound to disrupt fast growth marketing is Facebook's current test which is experimenting with a new, alternate News Feed set up which would remove all direct Page posts from the main News Feed and shift them across to the newly expanded ‘Explore Feed’, which would make it almost impossible to reach users. Contact our analyst at eIQhub.com to learn more and stay up to date on latest updates.

10/26/2017

The numbers are in and up 4 million to 330 million users for Twitter in Q3, which is higher than anticipated. Twitter still has many challenges, but there’s also still significant opportunity for the platform, especially if their video content plans takes hold and they can better convert their engaged audience into a stronger avenue for revenue generation. As we last stated, the proof is always in the numbers. Entrepreneurs shouldn't count Twitter out going into 2018 given their initiatives. Subscribe to Analyst notes at eIQhub.com.

10/24/2017

Using micro-influencers for maximum results is smart in fast growth. Micro refers to the group that has 1000 to 2000 followers. While that may not have the appeal of the millions celebrities have, the cost does not have a price tag of $50k per post. The key is engagement and conversion as the micro-influencers have a close group of friends and family which leads to a large engagement at a small cost- making the ROI lucrative. Maximizing marketing dollars through strategy leads to success that can be measured and scaled. Let our Strategist dial in your strategy for 2018- eIQhub.com.

10/23/2017

Most of the noise regarding Facebook is around Snapchat, however they have their eyes on other platforms such as LinkedIn. Facebook has now released their new work history section, which enables users to upload a virtual resume similar to LinkedIn. Alongside their partnership with ZipRecruiter and other new test and features, indicators point to Facebook putting more focus on professional-based tools, further expanding their dominance in the social space. Keep up to date with latest Analyst notes at eIQhub.com.

10/23/2017

Facebook has announced PayPal as a new peer-to-peer payment option in messenger. This focus is specifically part of Facebook’s larger ambition to follow the lead of Asian chat apps like WeChat, which many view as an essential tool within its 963 million monthly active users. WeChat users utilize the app for everything – from staying in touch, to doing banking, and - most importantly from Facebook’s perspective - for shopping. Keep up with the latest Analyst notes at eIQhub.com.

10/21/2017

Last week Facebook announced that their Snapchat clone, Facebook Stories were now available on all pages. With organic reach down 20% (Buzzsumo), stories are prime real-estate right now and show highest on feeds. Fast growth companies should leverage this to generate engagement and sales as the usage is predicted to increase. A large benefit of this to leverage is the ability to cross promote stories with Instagram. In terms of personalized, real and valuable content, Facebook Stories are non-negotiable for most fast growth companies. Learn how to dial in your fast growth strategy- eIQhub.com.

10/21/2017

was announced as Twitters newest team of Strategist to allow users to maximize video ad performance in order to provide "end-to-end creative consulting and support". According to Twitter, their video ads are found to be almost 2X as memorable when compared to the same ads on other premium sites. Their main focus will be on boosted content through creating stopping power on feeds as the legacy approach is no longer as effective. Fast growth as Twitter portrays shows the scale of video on digital for those who know how to execute with strategy. Dial in your video strategy for 2018 with our team at eIQhub.com.

10/09/2017

Each week Facebook test several updates- some stick and some fall wayside, however this week two interesting ones are Facial Recognition and B2B Business Discovery. The first is expected given Apple's recent direction. Facebook is now treading on LinkedIn's turf by testing a new platform, which could help companies connect with relevant providers – and help businesses generate more exposure on the platform. While not many details, this could help Facebook create a B2B ecosystem. Stay up to speed and register for our full Analyst notes at eIQhub.com