Round Square Strategy

09/20/2022

Nonprofits, if you're not doing this regularly, you need to start.

What's one thing you wish you knew about your audiences right now?

If your nonprofit isn't conducting regular audience interviews, you may be missing out on the best ways to connect and engage them. See more.

03/31/2022

What do a children’s book 📕, a grand feast 🥧 🍭 🍉 🧀 🍦 🧁 and a caterpillar 🐛 have to do with effective marketing and communications? As it turns out, quite a lot.

While meeting with one of our early learning clients last week, the photos of children's books on their office walls got us thinking. Check out these four tips for more intentional messaging from our Chief Strategy Officer, Jesica D'Avanza.

What can communicators learn from the Very Hungry Caterpillar? 4 tips to craft messages that don't leave your audiences with a stomachache.

03/25/2022

Curiosity. The most successful leaders are relentlessly curious. They seek to continually learn and know more — more about themselves, the people around them, their industry, their competitors and the world.

March is National Reading Month. 📚 Here are two books we've loved lately:

𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹/𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: "The 5 Graces of Life and Leadership" by Gary Burnison

𝗙𝗶𝗰𝘁𝗶𝗼𝗻: "The Girl With the Louding Voice" by Abi Daré.

Tell us: What have you read lately that you'd recommend?

02/14/2022

Happy Valentine's Day! We are grateful to have the opportunity to do work we love with people we love even more. ❤️❤️❤️

01/12/2022

Because it's the beginning of a new year, we wanted to take a moment to reintroduce ourselves and say hello.

We're Round Square 👋, a boutique brand and communications strategy consultancy for nonprofit organizations that is shaking. things. up. Around here, we spend all day every day thinking about what our clients' audiences need and rethinking how to exceed their expectations.

From bold brand revitalizations and memorable messaging to integrated communications and content marketing, we transform how nonprofit brands communicate, so they can change the world.

𝗢𝗸, 𝗻𝗼𝘄 𝗶𝘁'𝘀 𝘆𝗼𝘂𝗿 𝘁𝘂𝗿𝗻! Say hi and tell us a little more about you and your goals for 2022!

12/31/2021

Although the past few years have tried to dim our lights, friends and partners like you make our communities and world bright. As we celebrate the beginning of a new year, remember all the creativity, courage and change we can spark when we work together. Cheers to a bright and bold 2022!

What change will you spark in 2022?

12/30/2021

With just a few days remaining in 2021, we're sharing a final glimpse at more work we've been proud to be part of this year.

𝐓𝐡𝐞 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲: In early 2020, Boys & Girls Clubs of America needed help communicating its life-changing mission to inspire more people to support the organization. They turned to Round Square and our friends at Streetlight Digital to optimize their integrated direct marketing program, grow online revenue and help make great futures possible for more kids who need us most.

𝐓𝐡𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: While the pandemic affected operations in ways none of us could have anticipated, Round Square quickly created content and campaigns that elevated the human service elements that Clubs provide, including meals and basic necessities to survive, child care for essential workers, and devices and support to participate in virtual school. By treating donors and prospects as partners, we were able to cultivate supporters with high impact, timely and relevant stories that related to their own lives. We've continued to connect Clubs to relevant messaging and moments throughout 2021 (see a sampling of this year's campaign creative in the photos). The result has been integrated, year-round storytelling and fundraising that blends data, technology and human emotions to drive meaningful action.

𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭: During the past two years, we've helped Boys & Girls Clubs of America achieve triple-digit increases in online revenue and pageviews to News & Stories. The team has described our work as transformational, helping the organization “become more relevant” to prospects and donors, with “an incredible response nationwide.” We're proud to continue providing direct marketing and communications support that exceeds benchmarks and projections.

Gratitude is an understatement for the work we get to do.

12/20/2021

As 2021 draws to a close, we’re highlighting some of the work we’ve been proud to be part of this year. First up is conquering arthritis in the workplace.⁣
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𝐓𝐡𝐞 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲: Although arthritis is the leading cause of disability in America, the Arthritis Foundation was struggling to get companies outside of the pharmaceutical industry to recognize its relevance and importance. Qualitative interviews with business leaders revealed a lack of awareness that 1 in 4 employees are living and working with arthritis and its severe physical, mental health and business impact.⁣
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𝐓𝐡𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Because most companies don’t see arthritis as the relevant and urgent issue it is, we needed to show corporate America how, if unaddressed, arthritis could impact their bottom line while adding value before asking for value. Together with Foundation staff, we created a new program called Arthritis@Work. This free program allows staff and volunteers to get a foot in the door with companies by offering turnkey tools and resources to support their employees as part of their existing corporate wellness program. ⁣
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In addition to developing the name and logo for the program, we created a corporate sales deck, pitch materials, a cultivation strategy, office promotional materials, staff engagement toolkits and more.⁣
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𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭: In just four months after launching the program, the Arthritis Foundation signed on 35 companies, including brands like Aflac, FedEx, L’Oréal, Lowe’s, Panera and more. One staff member said the program and materials have enabled her to finally get out of the lobby and into a meeting room with corporate decision-makers.⁣
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We are beyond grateful to do work that matters with exceptional leaders and nonprofits.⁣
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10/08/2020

Research shows that when girls receive support during adolescence, they can change the world. We're proud to have created this campaign for our client partner Boys & Girls Clubs of America for International this Sunday! Dove is generously contributing $250,000 to increase the impact of donations made between now and 10/14.

See how local Clubs are supporting girls through today's relentless obstacles and ensuring great futures are still possible for every girl regardless of who she is, where she comes from or the life circumstances that surround her. >> https://www.bgca.org/get-involved/day-of-the-girl

09/24/2020

Calling all nonprofit CEOs and executive directors: Please take several minutes to make your voice heard by completing this important State of the Sector survey. While data has emerged on donor trends and giving in this extremely challenging year, there are still many critical insights missing that this survey dives into, including innovation, diversity, equity and inclusion efforts, looking toward the future and more. Please forward to other nonprofit CEOs you know and/or work with as well. The more we know, the better we can do!

Calling all nonprofit CEOs: Take this brief survey by Sept. 30 to help the entire nonprofit sector better understand the continuing implications of COVID-19 and to chart a plan forward.

09/01/2020

Wondering how to plan effectively and make revenue projections for your nonprofit during this unpredictable time? You're in good company with just about every leader and organization out there. Finally, new data on donor and giving trends is available to assist as you chart a new path forward. Our Chief Strategy Officer Jesica D'Avanza co-wrote this guest blog to help take some of the guesswork out of the emerging research, so you can better plan for year-end fundraising and communications.

How many times have you and your colleagues analyzed questions that still have no clear answers: How do we recoup the revenue lost from our cancelled fundraising events? What will the year-end giving season look…