MarketPower

10/08/2026

WYSIWYG ??!! Pure genius, almost. So I’m making baseball caps for my business, just for fun. This is the item shown on the Temu website — so I sent my company logo, for the Custom Embroidery.  this is exactly what I received — somehow, getting the WSYSWIG item EXACTLY as shown on the product listing… doesn’t seem quite “custom”! ***ss

10/07/2026

CHALLENGE: I've worked with an incredible array of people, across industries and specialties, including students entering the marketplace and mature adults returning to the job market… Techies to CEOs and more.
If you're not getting the traction you want, full-time, part-time, gig economy, whatever… We can help you create the impact you want.
Joel..
BoostBrandMe should work as a short link , or give a shout, I'll send you a link to full description


GetHiredToday linkedinprofile linkedincoach

08/31/2026

One client was presenting 7 "customized"  options in their offer, for a highly targeted marketing program. Convincing my client to cut down the three took some effort… But when we cut down to 3 options, response increased 40% over the baseline. For another client, adding a third option to 2 helped... with a 19% increase in response. So remember… "Best practices "… Are only best when you think it through, and apply the right solution to a well defined issue. And then test your thinking! 

https://www.facebook.com/share/r/1Eh1yK2mFf/?mibextid=wwXIfr

07/29/2026

All the targeting and analytics in your marketing stack won't help if you haven't hit the bull's-eye in your strategy branding and messaging that's right for your audience… 

07/20/2026

(this Spotify podcast just went live)
➡️ "Strategy > Branding > Marketing: Are you running down the hallway blindfolded❓"
Joel Alpert from MarketPower presents a focused perspective…
🚗🚙🏃🏻‍♂️🏋🏻Take it on a drive… listen at the gym... find out why the only way to really grow business is by building this way…
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"My next guest, Joel Alpert, has three decades of experience helping companies act with more strategy as a consultant and fractional CMO. You could call him the Chief Lightbulb of MarketPower — a consultancy that focuses on business strategy, branding, positioning, and rebranding.His passion is making sure that companies have a clear compass to guide their direction. I’ve served on several marketing webinars with him, and he always has bright ideas and tips for becoming more strategic...."
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https://open.spotify.com/episode/6NXSWfOfDnumz6FJEUWYS5?si=y5mb5BUqRuKZL0jM0SiFbQ&utm_source=copy-link

High Intent · Episode

07/07/2026

••• Just happened to trip across this quote from David Ogilvy. This might have you challenge the common principle of "best practices." I think that's important, not because best practices are right, but they reference what your competition is doing. this is especially true in the ew world of AI… which is telling you what everyone else is doing. ••• I moved to Atlanta to work for Ogilvy & Mather, they are considered among the top five agencies in the world for top quality creative and marketing thinking.

05/18/2026

If you're in business… Or a professional looking to level up… You need to go past what AI tells you. Cause your story and your capabilities are beyond generic.

05/18/2026

Think. Thinking is good!
If you're in business… Or a professional looking for work… You need to go past what AI tells you. Cause your story and your capabilities are beyond generic.

05/08/2026

THINK. Are you a moral person, spewing word salad… making some fundamental mistakes?

05/04/2026

Yes, use AI. Don't let AI use you. Think holistically, not transactionally. Think strategically. Use the most powerful force in the universe! ......... (If you want to talk about how we can add our thinking to yours, to level up your business or personal branding… Give a shout)