10/20/2026
AI is changing how we approach retail real estate, but human judgment still matters.
Today at ICSC Southeast in Atlanta, Josh Wulz, Breck DeHart, Nicole Larson and Logan J. Paquin shared practical ways AI is adding tangible value, from trade area analysis and site selection to streamlining everyday work.
One key takeaway: AI isn’t replacing people. It’s expanding what they can accomplish. With reliable data and the right tools, retail real estate professionals can spend less time on analysis and more time applying their expertise, understanding consumer behavior and making informed decisions.